@ NWU° Catulators No Requires frthis paper omer resources aware [ea] 8 vocmasG forarct iow fig] Strat uf Tee] 29h pape he Type ot assessment Examination Qualification’ BA Tourism Paper (ist Opp) Management Hr00 124 Duration 3 houre Tourtem Distribution traeks 400 Examiners Dr 8.8. Mgrokwa ate o7 2022 Ms K Mereotihe Tine osHo0 — 12400 Instructions: Answer all questions QUESTION 1 (30) Ww Define the following terms: 111° Distribution (2) 11.2) Marketing ea) 113° Statutory (2) 1.14 Regulatory 2) 1.1.5 Segmentation (2) 12 Identify four (4) components of the tourism distribution system (8) 1.3 Name and expiain two (2) types of cistibution ® 1 yuvvvviy oonngeoneian Hiya 1 Paper yf Aawmenm sos tagmaen WAS eee esa tngeimeny eames Spcsee ‘ye emt ‘ Waterers tmener Fome Mia a woman case Corners Mocha " eh Roepe, Bawray ation Meoaoon Daas Vina One Iuserneaian ~ Hoparnne Monn Me Mishra) vesmes! 1 et Soca oe Vita sar tete NAT NH eh vr manent CAPCPNDENY _t ae ig wos Vm rere Venn teararperartQUESTION 4 4.1 Identify whether the following statement are True or False. Write the word True of False next to the question number. 4.14 Airhnes form alliances as their strategy. The aim ofthe strategy is to extend the market teach of airlines, controlling costs and limiting competition among airlines. (2) 4.12. SAA hes various code-share agreements with other airlines such as Singapore Airlines. (2) 4.1.3 Wi technological advancement, it becomes inconvenient and easy to control how travel services are bought. (2) 414. Consolidation among travel agencies is decreasing due to the benefits of coordination of travel services. (2) 4.1.5 When using the smart card technology, travellers with smart card will need travelling office in which they will be able to connect and get technical support where necessary (2) 110] sseTOTAL MARK=100...‘Write the following acronyms in full 14 141 CRS @ 142 GDS 2) 15 List two (2) examples of travel agencies in South Afnca 2 QUESTION 2 (39) 2.1 Name and discuss three (3) types of travel agencies. Provide one (1) example for each type. (12) 2.2 Identity and explain five (5) roles of the travel agency (10) 2.3 Some financial institutions require a business plan which they can use to make their decision on the amount of finance to loan 231. Define a business plan (2) 2.3.2. List at least six (6) components of a business plan (3) QUESTION 3 (30) 3.1. Identify four (4) functions of management ) 3.2 Rearrange the following buyer decision process into a chronological order and explain the process using examples. 6) Evaluating alternatives, confirmation, awareness, information gathering, decision to buy — 33 34 35 36 Identity five (5) categories of business travellers @ Identify FIVE advantages of serving business travellers. we Discuss THREE characteristics and preferences of business tourists ‘What is another name for an in-house travel agency?