UNIT 13_ADVERTISING

What is advertising?
Advertising is a marketing tool that lets you communicate with potential customers
about your products or services through paid channels. The goal of advertising for a
small business may be to build brand awareness, improve your image, boost
engagement, generate leads, or convert potential leads into sales.

14 types of advertising:
https://www.indeed.com/career-advice/career-development/types-of-advertising
The importance of advertising & tips for effective advertising:
https://www.indeed.com/career-advice/career-development/importance-of-advertising
AIDA Advertising Model

AIDA: a framework that copywriters, marketers and advertising strategists use when
developing content for ad campaigns. It can be applied to any business in any industry
and is a good process for small businesses to use in their marketing.
AIDA is an acronym for Attention, Interest, Desire and Action. These are the cognitive
stages a customer goes through when deciding whether to purchase a product or
service.
The AIDA model supports the customer through each stage by offering logical and
emotional content. The AIDA model can be applied to a series of advertisements, such
as within a campaign, or to a single advertisement. It's highly versatile and can be used
in TV, radio, billboard, newspaper, magazine, online and social advertisements. It can
also extend to other promotional channels, such as personal selling, direct marketing,
sales promotions and public relations.
https://smallbusiness.chron.com/aida-process-advertising-10490.html

References
https://www.marketingevolution.com/marketing-essentials/advertising-media-guide
https://www.thebalancemoney.com/advertising-2947182