UNIVERSITY OF MUMBAI

RAJEEV GANDHI COLLEGE OF MANAGEMENT STUDIES

Plot No. 01, Sector-08, Ghansoli, Navi Mumbai - 400701.

“A Study on Marketing Practices in The Park Hotels Belapur

(MMS)

SUBMITTED BY:
Ms. Neha Kasare

Roll No.
MMS202224052

UNDER GUIDANCE OF:

Dr. Farheen Ahmad

MMS (Marketing) – SEM III A.Y. 2023-2024

Batch: 2022- 2024
 DECLARATION

I, Ms.Neha Kasare have completed the Summer Internship Project titled “A Study on
Marketing Practices in Hotel Industry” at The Park Navi Mumbai has done this
project under the guidance of Mr.Kunal Jhavar in the partial fulfillment of the
requirement for the award of degree of Master in Management Studies (MMS) of
Mumbai University.
This is an original piece of work & I have neither copied and nor submitted it earlier
elsewhere.

Date………………

Place…………….

Signature
Student’s Name
 CERTIFICATE

This is to certify that Ms Neha Kasare is a bonafide student of Rajeev Gandhi College of
Management Studies, Ghansoli, Navi Mumbai. As a part of the University of Mumbai
curriculum, the students has undergone summer internship of two months & prepared a study
project title “A Study on Marketing Practices in Hotel Industry” in the partial fulfillment of
the requirement for the award of the Degree of Master in Management Studies (MMS).

Signature Signature
Dr. Farheen Ahmad Prof. Dr. Dinesh Gabhane
(Faculty Guide) (Director- RGCMS)

Signature Signature
Mr. Kunal Jhavar (External Examiner)
(Industry Guide)
 ACKNOWLEDGEMENT

This project has been a great learning experience for me. I take this opportunity to thank Dr.
Farheen Ahmed, my internal project guide, whose valuable guidance & suggestions made
this project possible. I am extremely thankful to her for all the support. She has encouraged
me and channelized my enthusiasm effectively.

I express my heart-felt gratitude towards my parents, siblings and all those friends who have
willingly and with utmost commitment helped me during the course of my project work.

I also express my profound gratitude to Dr. Dinesh Gabhane, Director in charge of Rajeev
Gandhi College of Management Studies, Navi Mumbai for giving me the opportunity to work
on the projects and broaden my knowledge and experience.

I would like to thank all the faculty members and administrative staff of Rajeev Gandhi
College of Management Studies, especially the library staff who were very helpful in
providing books and articles I needed for my project.

I would also like to thank Mr,Kunal Jhavar for the guidance given on hotel industry.

Last but not least, I am thankful to all those who indirectly extended their cooperation and
invaluable support to me.
 PREFACE

The choice of a research topic is a reflection of one's curiosity and commitment to uncovering
the unknown. This thesis embarks on a journey into the intricate world of consumer behavior
and sustainable food choices. In this chapter, we will provide an overview of the hospitality
industry and will discuss the basic concepts of this large and exciting industry. First, we will
get an idea of an organization and an industry. An ‘organization’ is a group of people working
together to achieve a common goal and an ‘industry’ is a group of organizations working
together for a common goal. So, an industry could be understood as an umbrella under which
many organisations of the same nature function for a common purpose, e.g. the textile
industry, under
which are different organizations like those engaged in textile manufacturing, sales, and
garment manufacturing operate. Together, all these organisations constitute the textile
industry. Similarly, under the hospitality industry, there are many organizations that work
towards a common goal. The Oxford English Dictionary defines hospitality as ‘the reception
and entertainment of guests, visitors or strangers with
liberality and goodwill’.
 TABLE OF CONTENTS

Chapters Contents Page Nos.

1 Introduction 6
2 Profile of the Organization 18
3 Literature Review 39
4 Research Methodology 41
Objectives of Study 42
Scope of the study 42
Research Design, Population, Sample, Primary and
42
Secondary Data
Limitations to the Study 45
5 Data Analysis & Interpretation 47
6 Findings and Recommendations 60
7 Conclusion 65
Annexures 66
Bibliography 70
CHAPTER 1
INTRODUCTION
Introduction to the world of Hotels

HOSPITALITY INDUSTRY: AN OVERVIEW

In this undertaking, our goal is to provide a thorough exploration of the hospitality sector,
elucidating its core principles. Initially, we will delve into the concepts of 'organization' and
'industry.' An 'organization' signifies a collective of individuals working together towards a
common objective, while an 'industry' represents a consortium of organizations collaborating
for a shared purpose. Conceptually, an industry can be compared to a comprehensive
framework where numerous organizations of a similar nature operate synergistically for a
collective goal. For example, the textile industry encompasses diverse entities engaged in
textile manufacturing, sales, and garment production, collectively constituting the textile
industry. Similarly, within the realm of the hospitality industry, numerous organizations
collaborate towards a unified goal. According to the Oxford English Dictionary, hospitality is
defined as 'the reception and entertainment of guests, visitors, or strangers with liberality and
goodwill.'
The origin and development of the hospitality industry are direct outcomes of travel and
tourism. Early travelers, such as warriors and traders, lacked dedicated accommodations.
Warriors often used tents, while traders bartered merchandise for lodging. Inns of that era
provided basic facilities, often no more than a cot or bench in unhygienic conditions. Many
were private residences offering temporary lodging run by husband and wife teams. Guests
stayed in communal rooms with little regard for sanitation or privacy. The establishment of
money in the 6th century BC marked the commercialization of inns, and hospitality became
one of the first services for which money was exchanged.
The hospitality industry is a broad term encompassing various service sectors, including
hotels, restaurants, and catering establishments. It is a highly diverse and global industry
catering to the needs of travel-related activities, with an expected valuation of approximately
US$3.5 trillion in the world economy. Hospitality, defined as the relationship between guest
and host, involves being hospitable. Some define hospitality as "the business of helping
people to feel welcome and relaxed and to enjoy themselves." Hospitality entails treating
tourists not just as guests but as members of the larger hotel family, making them feel entirely
welcome. It can be defined as a deliberate, planned, and sustained effort to establish and
maintain mutual understanding between an organization and the public.
In India, the concept of providing shelter for travelers dates back to ancient times, evident in
historical records mentioning viharas, dharamshalas, sarais, musafirkhanas, etc. The origin of
the hotel industry in India is challenging to pinpoint, with indications of its existence during
the Indus Valley civilization and Vedic Era. In ancient times, people traveled primarily for
pilgrimage and trade, as reflected in references to pilgrimage routes like Char Dhaam. Post-
independence, the hotel industry in India experienced significant growth, with entrepreneurs
like Rai Bahadur Mohan Singh Oberoi establishing chains of hotels. Corporate entities like
ITC also entered the industry, and the government played a pivotal role with the creation of
ITDC in 1966, introducing the first government-owned hotel, Hotel Ashoka. Various brands,
both national and international, have since established their presence in India.
The rapid growth of the Indian Hotel Industry is attributed to government interventions,
economic reforms, changes in taxation policies, and foreign direct investment. This study
explores the historical development of the industry, emphasizing the government's role and
the influence of Indian entrepreneurs in the global expansion of hotels. It also addresses
challenges posed by the entry of foreign hotels into India and the industry's response to
evolving consumer preferences.

Impact on the industry within the dynamics of globalization are explored. The paper also
examines the evolution of hotel classification in India, incorporating insights from various
sources to understand the essence of the industry in the twenty-first century
The foundation of the professional hotel industry in India dates back to colonial times when
British-established hotels in cities like Calcutta, Mumbai, and Delhi catered to tourists
seeking cooler destinations like Shimla and Mussourie. The significant contributions of
Indian entrepreneurs, such as Jamshedji Tata establishing a grand-scale hotel in Mumbai in
1903, marked a pivotal moment. Post-independence, the government's recognition of the
need for hotels for foreign dignitaries led to the establishment of Hotel Ashok in New Delhi.
The economic growth after independence saw the creation of the Indian Tourism
Development Corporation (ITDC) in 1966, further boosting the hospitality sector.The
subsequent growth of the Indian Hotel Industry has been remarkable, driven by increased
tourism, economic reforms, and advancements in information technology. The "Incredible
India" campaign and the efforts of the government have positively impacted tourist arrivals.
The industry's size is USD 3.8 billion, growing at an average rate of 12%, with 110,000 hotel
rooms and a demand for 150,000 rooms. However, challenges such as terrorism and diseases
pose threats. Indian hotels like Taj, Oberoi, and ISTA have successfully expanded globally,
gaining recognition for world-class hospitality.

Foreign hotel chains have entered the Indian market, capitalizing on economic reforms and
contributing to the industry's growth. They use sharp marketing tactics to navigate the unique
Indian environment. The globalization of the hospitality sector has attracted international
hotel groups to India, leveraging different market entry strategies. Despite aggressive growth,
some concerns persist about the competitiveness and global recognition of Indian hotels.

The paper also discusses the hotel classification system in India, initiated in 1956, with
subsequent revisions in 2003 and 2013. While the intention is to upgrade service quality,
there are concerns about micromanagement, dissatisfactions with tax structures, and the
belief that classification may not accurately reflect the service standards of certain hotels.
Despite challenges, the Indian Hotel Industry continues to evolve, with foreign hotel chains
and domestic players innovating to stay competitive in the global market.

India stands out as a globally renowned tourist destination, offering a diverse range of
accommodation options to cater to various preferences. A plethora of hotels and resorts has
emerged across the country, addressing the increasing demand for lodging. India boasts a
wide array of hotels catering to different budgetary considerations, ranging from opulent
luxury establishments to more affordable options. The abundance of hotel choices in India
serves as a helpful guide for individuals seeking suitable accommodations.

The hotel industry in India exhibits volatility and cyclical patterns, with both elements
intricately connected to market dynamics and industry volume. Environmental factors and
geographical locations are contingent on market conditions. For instance, the influx of
visitors to Indian beaches peaks during the summer, driven by temperature and holiday
considerations. Key drivers of growth in the hotel industry include factors such as location,
corporate demand, environmental conditions, recreational opportunities, leisure travelers.
The Indian hotel sector anticipates emerging as a key catalyst for growth in the country's
hospitality market. The surge in international visitors and escalating tourism activity has
propelled hospitality to a prominent position globally. The opportunities within India's hotel
industry are reshaping individual purchasing patterns and attitudes. Rising income levels and
enhanced reputation have made both international tourists and local travelers more discerning
in their choices. Unlike the conditions prevailing in the hotel industry three decades ago,
contemporary consumers exhibit a dynamic perspective, prompting continual shifts.
Adaptation to evolving consumer demands has been a key factor in the industry's success in
innovation. While traditional preferences included meals and sightseeing, contemporary
patrons seek hotels for relaxation, convenience, official engagements, and more.
The Indian hotel industry is a vibrant sector pivotal to the nation's tourism and hospitality
scene. Here's a concise overview:

Accommodation Diversity:
India offers a broad spectrum of lodging options, from upscale hotels to budget-friendly
choices, catering to the diverse preferences of both local and global travelers.
Sustained Growth:
The industry has witnessed substantial expansion, fueled by an uptick in international
arrivals, a surge in domestic tourism, and improved economic conditions.

Affordable Stays
Known for providing cost-effective accommodation, India's hotel industry ensures
accessibility for a broad spectrum of travelers.

Seasonal Patterns
The industry's performance is subject to seasonal and cyclical variations, with demand
fluctuating based on specific times of the year.

Innovative Practices
To meet evolving consumer expectations, the hotel industry has showcased adaptability and
innovation, extending services beyond traditional lodging.

Drivers of Growth
Location, corporate demands, environmental factors, recreational offerings, and the
preferences of both leisure and business travelers collectively contribute to industry
expansion.
Tourist Magnets
Popular tourist destinations, whether scenic beaches or cultural heritage sites, significantly
influence hotel demand, aligning with peak seasons and favorable weather.

Economic Contribution
With substantial employment generation and a positive impact on the overall tourism sector,
the hotel industry holds economic significance in India.

This overview encapsulates the dynamic and diverse nature of the Indian hotel industry,
underscoring its pivotal role in shaping the nation's tourism landscape.
 1. Classification of Hotels

Hotels can be categorized based on three broad criteria:

Size (number of rooms)

Location, clientele, and facilities
Star classification
Classification According to Size:
Small-sized hotel: Less than 100 rooms
Medium-sized hotel: 100 to 300 rooms
Large-sized hotel: More than 300 rooms
Classification According to Location, Clientele, and Facilities:

1.1 Downtown or Commercial Hotel

Location: Busy business/commercial area in the heart of the city
Clientele: Primarily businessmen, occasional tourists
Facility: Modern amenities such as 24-hour coffee shop, specialty restaurants, 24-hour room
service, business center, centrally AC rooms, discotheque, swimming pool, shopping arcade,
travel desk.
Average duration of stay: Three to seven days

1.2 Transit Hotel

Location: Near entry points like seaports, airports, and railway stations
Clientele: Layover passengers, misconnection passengers, businessmen, tourists
Facility: Modern amenities
Average duration of stay: Few hours to a few days

1.3 Resort Hotel

Location: Resort destinations like hill stations, sea beaches, forests, etc.
Clientele: Holiday makers, tourists, occasionally businessmen
Facility: Moderate to modern facilities
Average duration of stay: Few weeks to months

1.4 Motel or Motor Hotel

Location: Along highways
Clientele: Motorists, tourists, occasionally businessmen
Facility: Moderate to modern facilities
Average duration of stay: Mostly overnight, with essential features like parking space,
refueling station, garage facility, and swimming pool

1.5 Residential Hotel

Location: Anywhere in the city or suburbs
Clientele: Students and small businessmen requiring extended stays away from home
Facility: Basic amenities like accommodation and food
Average duration of stay: Few months to years, with rent paid monthly or quarterly
Classification According to Star Classification:

Star classification signifies the standards or facilities available in a hotel. The Department of
Tourism, Government of India, assigns star grades through the Hotel and Restaurant
Approval Classification Committee (HRACC). The six star grades are 5* Deluxe, 5*, 4*, 3*,
2*, and 1*, each with defined criteria categorized as Essentials (must have), Necessary
(should have), and Desirables (may or may not have).

The HRACC comprises members such as the Secretary of Tourism, GoI, Regional Director
of Tourism, GoI, a representative from the Federation of Hotels and Restaurants Association
of India (FHRAI), and a representative from the Travel Agents Association of India (TAAI).

2. Other Types of Hotels:

2.1. Independent Hotels:

Owned without affiliations or contracts, offering flexibility in adapting to changing trends.

2.2. Management Contract Hotels:

Operate properties owned by individuals or partners, with the owner retaining legal and
financial responsibilities while the operator covers operating expenses.

2.3.Chains:
Increasingly, hotels and motels affiliate with each other for advantages like centralized
reservation systems, management aids, financial strength, expertise, and promotional support.

Affiliation:

Referral Chain:
Comprising independently owned and operated hotels and motels with shared advertising,
joint reservation systems, and standardized quality, without shared management or financial
functions.

Multi-Unit Company:
Usually with a central office and operations across the country and abroad.

Franchise Hotels—The Concept:

Franchise is a system where the franchise owner grants another hotel the right to market a
product or service for a specified return.

Franchise Agreement:
An agreement under which the owner operates as a member of the chain, utilizing the brand
image, name, goodwill against a fee. Franchising involves selling by the franchiser, the right
to market a proven product. Major franchisers establish their product quality and expertise by
operating company-owned properties before making franchises marketable. Banks and
lending institutions favor well-known franchises, and franchising is viewed as a two-way
benefit scheme, with the franchiser providing services and rights to the franchisee, and the
franchisee having obligations for uniformity in standardized units.
CHAPTER 2
PROFILE OF THE ORGANISATION
THE PARK HOTELS BELAPUR NAVI MUMBAI

The Park, Navi Mumbai, is an opulent boutique hotel boasting 80 rooms in Mumbai,
providing a sophisticated atmosphere for both business and leisure travelers. Situated in the
prominent business district of Navi (New) Mumbai, celebrated for its IT and manufacturing
industries near Mumbai, the hotel enjoys close proximity to the expansive Thane - Belapur
Road industrial belt. This unique location, coupled with the upscale amenities of The Park's
luxury boutique hotel, positions it as a dynamic urban escape in Mumbai. Drawing
inspiration from the work of Modernist Architect Le Corbusier, our Mumbai luxury boutique
hotel embraces an open-plan design that seamlessly links all spaces organically, establishing
a vibrant living environment. The interiors blend traditional Indian patterns and textures with
clean lines and modern shapes, blending East and West while integrating technology with
local crafts. Whether reveling in the comfort of our fully equipped rooms, savoring global
cuisines, exploring our in-house retail outlet, immersing in lush green surroundings, or
hosting premium banquets, The Park stands as Navi Mumbai's premier hotel, offering a
diverse range of experiences. Guests can select from Studio, Deluxe, Superior, Luxury, or
Presidential Suite accommodations. The rooms feature exquisite decor wired with the latest
technology, employing a muted color palette, natural bamboo floors with teak, tan leather
furniture, spacious bathroom showers, and teak vanity counters. Larger rooms even include a
kitchenette, catering to the needs of guests on extended vacations.
Accommodation
Options range from Studio Single Rooms with landscaped garden views to the expansive
1023 sq. ft. Presidential Suite, offering a master bedroom, separate living room, kitchenette,
and a walk-in wardrobe for a homely and enriched suite experience. For dining and
relaxation, guests can indulge in various international delicacies at our restaurants and bars.
West One, a contemporary restaurant in Mumbai, features chic design and large glass
windows providing a vibrant display of nature. The restaurant serves a power breakfast and
lunch, along with a buffet dinner on weekends and an extensive selection of Indian and
international favorites on the à la carte menu. Guests can unwind by the pool with a
refreshing cocktail or opt for a personal masseur, enhancing their overall experience at The
Park, Navi Mumbai.

AURA SPA:
The nine sanctuaries of Aura, inspired by Navaratna gems and adorned in jewel tones,
emanate unique sensations and specific healing environments. The spa offers treatments with
regional specialties alongside contemporary treatments. It also houses a state-of-the-art
gymnasium for daily exercise, yoga and meditation rooms, along with steam, sauna
chambers, and whirlpools.

THE BOX:
The Box at The Park is the city's premier destination for gifts, accessories, beauty products,
stationery, and home accessories. Handpicked by Priya Paul, The Box stores a diverse array
of products, including Ayurvedic cosmetic items, steel-sculpted home and office accessories,
designer apparel labels, and select books from Oxford Bookstore. An ideal store for keepsake
mementos, it is a shopper's paradise.
 3. ROOMS

3.1
STUDIO SINGLE ROOM Experience the captivating view of the landscaped garden from
the Studio Single room in Navi Mumbai, radiating a modern and avant-garde style of
hospitality. Enjoy the cool comfort and luxury of the 332 sq.ft. contemporary room with a
deluxe pool view, complemented by various complimentary services.

3.2 SUPERIOR ROOM Explore the impeccably stylish Superior rooms in Navi Mumbai,
providing a perfect blend of privacy, comfort, and unmatched elegance. Revel in the serene
garden view, a cozy sitting area, and a selection of complimentary amenities that enhance the
experience, adding to the classic luxurious amenities.

3.3 LUXURY ROOM

Adorned in a classical neutral palette with a touch of vibrancy, the 425 sq. ft. Luxury Room
in Mumbai is a sophisticated retreat. The room features a personal sitting area and a work
desk with enhanced lighting. If the garden view isn't enough, indulge in the soothing blackout
drapes for an added element of relaxation.

3.4 PREMIUM ROOM

Experience tranquil comfort and luxury in the 332 sq. ft. modern Premium Room, offering a
hill view and premium facilities. The room is complemented by an array of complimentary
amenities, enhancing your stay with a touch of exclusivity.
3.5 SUITES: PRESIDENTIAL SUITE Escape to the expansive 1023 sq. ft. Presidential
Suite, a perfect urban retreat boasting impeccable design, a spacious layout, and every
conceivable amenity. With a master bedroom, separate living room, a kitchenette, and a walk-
in wardrobe, the suite provides a homely yet luxurious experience, elevating your stay.

RESTAURANTS AND BARS Indulge in a diverse array of international delicacies or

unwind at our enticing mix of restaurants and bars. Whether lounging by the pool with a
refreshing cocktail or enjoying the expertise of a personal masseur, our offerings are designed
to enhance your culinary and relaxation experiences.

4.1 WEST ONE

Experience the fusion of hip design and vibrant colors from nature at West 1, a luxury
contemporary restaurant in Mumbai. The restaurant serves a robust breakfast and lunch,
along with a weekend buffet dinner and an extensive selection of Indian and international
favorites on the à la carte menu. Immerse yourself in the vibrant energy and diverse flavors
offered by our colorful menu.

4.2 AQUA
Indoors or Outdoors, Aqua is an ideal place for al fresco dining with a focus on
Mediterranean cuisine and smokey barbecues. With echoes of the Indian luxury landscape,
Aqua is a signature poolside space characterized by glass murals in irresistible blues, grays,
and orange hues, creating a mesmerizing experience.

4.3 DUSK
The ambiance is warm, and the furniture is cozy. Smoke a cigar on the formal leather sofas or
relax on the armchairs. Choose from a wide selection of single malts, signature cocktails,
vodkas, and cigars.
BANQUET VENUE AT THE PARK HOTEL BELAPUR
5.1 ROSEWOOD
A 2570 square feet hall with similar wall paneling serves as the ideal space for large
conferencing, social dinners, exhibitions, and seminars.
• Theatre Style - 250 persons
• Classroom - 135 persons
• U-Shape - 75 persons
• Cluster - 90 persons
• Casual - 350 persons

5.2 BANYAN This large banqueting space of 2010 sq. ft is divided into three halls. The room
can be lit for meetings and corporate events by day, then transformed into a glamorous dinner
venue. This large room can be split into three breakout rooms which enjoy views over the
outdoor terrace.
• Theatre Style - 150 persons
• Classroom - 75 persons
• U-Shape - 60 persons
• Cluster - 50 persons
• Casual - 250 persons

5.3 MEETING ROOMS There are two banqueting spaces of 632 sq. ft each, ideal for
conferences, board meetings, and small get-togethers.
• Theatre Style - 40 persons
• Classroom - 20 persons
• U-Shape - 10 persons
• Cluster - 25 persons
• Casual - 50 persons
5.4 TERRACE VENUE This venue is situated on the 1st floor, ideal for marriage, sangeet,
haldi, birthday functions.
• Theatre Style – 400 persons
• Cluster - 200 persons
• U-Shape – 180 persons

5.5 Garden
This venue is situated on the lobby level, which is ideal space for marriage,
sangeet,haldi,birthday functions
Theatre Style – 250 persons
• Cluster – 150 persons
• U-Shape – 80 persons
Room Quotation from The Park Hotel

Dear Sir,

Greetings of the day !!!

Thank you for your keen interest in our The Park Navi Mumbai. An 80-room luxury boutique
hotel in Mumbai, The Park, Navi Mumbai, provides an elegant setting for both business and
pleasure. At THE Park Hotels, the safety and wellbeing of our guests and associates are of
utmost importance to us. We continue to follow the highest standards of cleanliness and
hygiene. To safeguard each of our guest below mentioned details are required. Also please
find below the quotation for your room requirement.

QUOTATION :
COMPANY NAME:

Proposed Proposed
Room Rate Room Rate
Room
Plan Per Night Per Night
Type
(Single (Double
Occupancy) Occupancy)
Studio CP INR. 4250 Not
Single + Taxes Applicable

Deluxe CP INR. 4700 INR. 5700 +

Room + Taxes Taxes
Superior CP INR. 6000 INR. 7000 +
Room + Taxes Taxes
Premium CP INR. 7000 INR. 8000 +
Room + Taxes Taxes

Luxury CP INR. 8000 INR. 9000 +

Room + Taxes Taxes

Taxes applicable & additional on the above rates as per government norms

Inclusion for CP Rooms:

• Complimentary Buffet Breakfast included in all your special rates.
• Complimentary mineral water bottles 01 per guest provided daily in all guest rooms
• Complimentary in-room tea/coffee makers provided in all guest rooms
• Complimentary Wi-Fi.

Proposed Proposed
Room RatePer Night Room Rate
RoomType
Plan (Single Per Night(Double
Occupancy) Occupancy)

Studio MAP INR. 4500 Not

Single + Taxes Applicable
Deluxe MAP INR. 5000 INR. 6500 +
Room + Taxes Taxes
Superior MAP INR. 7000 INR. 8500 +
Room + Taxes Taxes
Premium MAP INR. 8000 INR. 9500 +
Room + Taxes Taxes
Luxury MAP INR. 10000 INR. 12000 +
Room + Taxes Taxes

Taxes applicable & additional on the above rates as per government norms
Inclusion for MAP Rooms:
• Complimentary Buffet Breakfast & Buffet Dinner included in all your special rates.
• Complimentary mineral water bottles 01 per guest provided daily in all guest rooms
• Complimentary in-room tea/coffee makers provided in all guest rooms
• Complimentary Wi-Fi.

TRANSPORT:
Airport Transfers if required will be charged @ INR 3500 + Taxes Per Way.

PAYMENT MODE:
Credit Card details will be required for confirmation of the room booking. 100% non-
refundable advance for the entire stay 24 hours before the check in date. Room extras if any
need to be paid by guest by Cash / Card prior to Check Out.

CANCELLATION POLICY:
Any cancellation received post 24 hours of the check in date will be charged 100% retention
for one night stay.

While we do our level best, we request your support to also ensure that you do your part as
well during your travels.

We assure you our best & safe services at all time. And look forward to seeing you soon at
THE Park Hotels. In the meanwhile, if you may need assistance, please feel free to call us at
+91 022 6758 9000.

Thanks and Regards

Neha Kasare
SALES SUPERVISOR
The Park, Navi Mumbai,
No 1 Sector 10 CBD Belapur,
Navi Mumbai, 400614.
T 8655628722 / +91 22 6758 9000 / 22 27589000 Ext 752 /755
DID +91 22 67589051/ 9052
F +91 22 67589001
W theparkhotels.com

The Park Hotels, pioneers of luxury boutique hotels, is present in India’s major cities and
leisure destinations.

Situated in prime locations, we at THE Park Hotels house some of India’s most inventive
restaurants, liveliest bars and happening nightclubs. We are present in Bangalore*, Chennai*,
Hyderabad*, Kolkata*, Navi Mumbai, New Delhi*, Visakhapatnam and Mumbai.

THE Park Collection is intimate, personalised, and tailored to transmit an inimitable guest
experience. It consists of THE Park Calangute* Goa and THE Park Baga River.

THE Park will soon open in Chettinad, Pune and Indore.

Zone by The Park is an upscale social catalyst brand by THE Park Hotels, for design-
conscious price-conscious guests. Zone has its presence in Coimbatore, Jaipur, Chennai ORR,
Raipur, Bengaluru, Jodhpur, Kolkata, Gurugram Central with upcoming hotels in Nagaland,
Tirupati, Amritsar and Surat.

For information and online reservations, Log on to www.theparkhotels.com or call toll free in
India: 1800 102 PARK (7275)

Not a member? JOIN THE Park Preferred today, our guest loyalty program.
Banquet Quotation from The Park Hotel

Dear Sir,

Greetings from THE Park Navi Mumbai!!

Thank you for considering The Park Navi Mumbai for your forthcoming event on Date 19th
Oct 2023.
Kindly find the Quotations for your event below:
Banquet Requirement: 19th Oct 2023.
Venue Meeting room 2(as per availability at time of confirmation )
Event Conference
Time 9 am to 6 pm
Set up Cluster
Pax 10- 12 pax
Rate per Person INR 1800 + 18% Taxes per person
( Taxes are subject to change as per the Govt.Law )
Conference Inclusions:-
Usage of the venue accommodation & seating arrangement
AMT - 01st round of Tea-Coffee with Cookies
Lunch at West 1 – (Set menu- chef choice )
PMT- 02nd round of Tea-Coffee with Cookies
Basic stationaries for conference.
Mineral water would be arrainged
Notes:
Audio/visual shall be charged extra on actual as per the attached price list, Please find the
attachment of AV list.
Wifi will charge at INR 300 + taxes each connection
Any Extra Round of tea, coffee with cookies: INR 150+taxes per person
Hi-Tea will be charge at INR 400 + taxes per person ( 01 Round of Tea / Coffee with Cookies
and 02 Veg Snack (PMT)
Additional hours apart from minimum guarantee hours will be charged @ 5000 + taxes extra
per hour.
No Branding allowed outside the Venue

BILLING/ ADVANCE POLICY:-

· 50% nonrefundable advance of the estimated billing of the event at the time of
confirmation of the event along with a signed copy of the contract mentioning agreed terms
and conditions and balance 50% in two or three installments depending on the time period
left till the event date. All 100% advance as per the minimum billing should be cleared by or
before 3 weeks prior to the event date.
· The bills for the extras and other miscellaneous charges are to be settled directly at the
end of the function either via cash/credit card.
· As per the Income Tax Regulations all payments up to INR 20,000/- and above will
require a photocopy of the PERMANENT ACCOUNT NUMBER of the client.

CANCELLATION BY GUEST
In case of a cancellation between 90 days prior to the commencement of the function, the
Hotel reserves the right to charge 25% of the total indicative billing or confirmed billing as
retention.
In case of a cancellation between 60 days prior to commencement of the function, the Hotel
reserves the right to charge 50% of the total indicative billing or confirmed billing as
retention.
In case of a cancellation less than 30 days prior to commencement of the function, the Hotel
reserves the right to charge 100% of the indicative billing or confirmed billing as retention.
If any postponement of the event within 30 days of the scheduled date, it would be treated as
a cancellation and the above guidelines would apply. (Same clauses would be applied for
rooms as well)
In case of any No-Shows, the Hotel reserves the right to charge 100% of the indicative billing
or confirmed billing as retention.

Note:- As venue is available and will be blocked post confirmation,this proposal valid for 3
days from with the effect from the date of receipt

Please feel free to contact me for any further assistance or clarifications.

Warm Regards,

Thanks and Regards

Neha Kasare
SALES SUPERVISOR

The Park, Navi Mumbai,

No 1 Sector 10 CBD Belapur,
Navi Mumbai, 400614.
T 8655628722 / +91 22 6758 9000 / 22 27589000 Ext 752 /755
DID +91 22 67589051/ 9052
F +91 22 67589001
W theparkhotels.com
VEGETARIAN MATRIX
Veg Deluxe Package Veg Superior Package Veg Premium Package
INR 1600 + 18% TAXES INR 1800 + 18% TAXES INR 2100 + 18% TAXES

1 WELCOME DRINK 2 WELCOME DRINK 3 WELCOME DRINK

1 VEG SOUP 1 VEG SOUP 1 VEG SOUP
2 VEG STARTER (1
PANEER) 3 STARTER (1 PANEER) 4 STARTERS (1 PANEER)
2 SALADS 3 SALADS 3 SALADS
1 CURD PREPERATION 1 CURD PREPERATION 1 CURD PREPERATION
2 VEG MAIN COURSE (1 3 VEG MAIN COURSE (1 3 VEG MAIN COURSE (1
PANEER) PANEER) PANEER)
1 RICE PREPARATION 1 RICE PREPARATION 1 STEAMED RICE
1 RICE PREPARATION
1 NOODLE PREPERATION
1 DAL 1 DAL 1 DAL
INDIAN BREADS 2 types INDIAN BREADS 2 types INDIAN BREADS 3 types
1 DESSERT 2 DESSERTS 2 DESSERTS
1 ICE CREAM 1 ICE CREAM 1 ICE CREAM

MIX -NON VEG MENU MATRIX

MIX Non Veg Deluxe MIX Non Veg Premium
Package MIX Non Veg Superior Package Package
INR 1700 + 18% TAXES INR 1900 + 18% TAXES INR 2400 + 18% TAXES
1 WELCOME DRINK 2 WELCOME DRINK 3 WELCOME DRINK
1 VEG SOUP AND 1 NON 1 VEG SOUP AND 1 NON
1 VEG SOUP VEG SOUP VEG SOUP
1 VEG AND 1 NON VEG 2 VEG AND 2 NON VEG 3 VEG AND 3 NON VEG
STARTER STARTER STARTER
2 SALADS 3 SALADS 3 SALADS
1 CURD PREPARATION 1 CURD PREPARATION 1CURD PREPARATION
2 VEG MAIN COURSE (1 2 VEG MAIN COURSE (1 2 VEG MAIN COURSE (1
PANEER) PANEER) PANEER)
1 NON VEG
PREPARATION 2 NON VEG MAIN COURSE 2 NON VEG MAIN COURSE
1 RICE PREPARATION 1 RICE PREPARATION 1 STEAM RICE
1 RICE PREPARATION
1 NOODLE PREPERATION
1 DAL 1 DAL 1 DAL
INDIAN BREADS 2 types INDIAN BREADS 2 types INDIAN BREADS 3 types
1 DESSERT 2 DESSERTS 2 DESSERTS
1 ICE CREAM 1 ICE CREAM 1 ICE CREAM

LIVE COUNTERS
CHAT COUNTER INR 300 + 18% TAXES
PASTA COUNTER INR 300 + 18% TAXES
CHINESE COUNTER INR 300 + 18% TAXES

TERMS & CONDITIONS

RATES ARE VALID TILL DEC 2023
WELCOME DRINKS AND STARTERS WILL BE CIRCULATED FOR 90 MINS
LIVE COUNTER WILL BE ADDITIONAL CHARGES AS PER ACTUAL AND LIVE
COUNTER WILL BE SELF-SERVICE COUNTER FOR 90 MINS
NONVEG INCLUDE CHICKEN AND BASA FISH ONLY
MUTTON MAIN COURSE 325 + TAXES EXTRA
CONTACT NUMBER + 91 022 6758 9051 / 9052 / 9055
M +91 7710098855 / 8851 / 8858 / 8655950130
Banquets - banquets.nm@theparkhotels.com / sales.nm@theparkhotels.com /
kjhavar@theparkhotels.com

Decorator:
• Mr.Jaideep – Dimension
Events 9773058824
• Mr. Nitin - Perfect
Decorator 9702459222
• Mr.Rahul - Jain Decorators 9920383811
 Dimensions of The Park Navi Mumbai

Thea U- U -
tre Classro Sha SHA Bo Cas Infor Clus
Dimensions Area Style om pe PE x ual mal ter
Length*Width* Sing Doub
Height le le

238.86s
ROSEW 23.9 * 10.2 * q m
180 120 75 130 350 150
OOD 3.6m 78.87 * 2570.13
33.36 * 11.88ft 4sq ft 90
 186.828
BANYA 23.4 * 24 * sq m
70 50 40 100 70
N 2.8m 77.22 * 2010.27
79.2 * 9.2ft sq ft 50
7.8 * 8 * 2.8m 62.175s
BANYA
25.74 * 26.4 * q m 30 20 15 20
NI
9.24ft 669sq ft
7.8 * 8 * 2.8m 62.175s
BANYA
25.74 * 26.4 * q m 30 20 15 20
N II
9.24ft 669sq ft
7.8 * 8 * 2.8m 61.8sq
BANYA
25.74 * 26.4 * m 30 20 15 20
N III
9.24ft 665sq ft
123.17s
15.6 * 16 *
BANYA q m 30
2.8m 51.48 * 45 35 30 60
N I & II 1325.32
52.8 * 9.24ft
sq ft
244sq
GARDE m 120 90
150
N 25 * 9.76m 82.5 2625.44
* 32.208ft sq ft
TERRAC
500
E
185.87s
Prefuncti q m
on 2000sq
ft
74.35sq
Passage m
800sq ft
Main 45 * 11.5m 494.89s
Area 148.5 * 37.95ft q m
5325sq
 ft
58.8sq
MEETIN
7.7 * 7.7 * m 25
G ROOM 30 15 15
3.36m 25.41 * 632.64s
I
25.41 * 11.09ft q ft
58.8sq
MEETIN 7.7 * 7.7 *
m 25
G ROOM 3.36m 25.41 * 30 15 15
632.64s
II 25.41 * 11.09ft
q ft

ROOM CATEGORY AT THE Park Hotels

ROOM CATEGORIES
COD No:of
Room Type E Area Rooms Floor
Studio Single Room SGL 242 sqft 10 1st
Deluxe Pool View room DLP 332 sqft 18 3rd, 4th & 5th
Superior Room SUP 392 sqft 14 4th
Premium Room PRE 352 sqft 23 3rd
Luxury Room LUX 425 sqft 14 5th
Presidential Suite PRS 1023 sqft 1 4th
Total No:of Rooms 80
CHAPTER 3
LITRATURE REVIEW
(Gupta, 2017)
This study explores the strategic marketing practices adopted by hotels in India, focusing on
market segmentation, targeting, and positioning strategies. It examines how these practices
impact the overall performance and competitiveness of hotels in the Indian market.

(Sharma, 2019)
This study investigates the adoption and impact of digital marketing strategies in the hotel
industry in India. It explores how hotels leverage online platforms, social media, and other
digital channels to enhance their marketing efforts and guest engagement.

(Reddy, 2018)
This study delves into the role of customer relationship management (CRM) in the marketing
strategies of luxury hotels in India. It examines how effective CRM practices contribute to
customer loyalty, satisfaction, and long-term business success.

(Desai, 2021)
This study focusing on the India hotel segment, this research investigates the various
promotional strategies employed by hotels to attract budget-conscious travelers. It analyzes
the effectiveness of different promotional campaigns and their impact on occupancy rates and
revenue.

(Kumar, 2021)
This study evaluating the effectiveness of online booking platforms involves considering
various factors. These may include user experience, website functionality, customer reviews,
security features, and the overall impact on businesses and consumers.

Top of Form

CHAPTER 4
RESEARCH METHODOLOGY
Objective of Study
To study the concept of Hotel Guests perception
To study factors contributing to Hotel Guests perception
To study Hotel Guests views on Room stays, loyalty programs, eco-friendliness importance.
To understand accommodation preferences, check-in methods, meal choices, review reading
habits, factors influencing return decisions, complaint resolution approaches, and likelihood
of recommending a hotel from hotel guest.

Scope of Study
Exploring hotel guest Perception in Brief
Analyzing Factors Contributing to hotel guest Perception
Investigating there Views on hotel booking methods, factors influencing choices, essential
amenities, eco-friendliness importance.
Comparative Analysis of hotel guest Perception.

ResearchDesign

Descriptive research design is a type of research methodology that aims to describe the
characteristics, behaviors, or attributes of a subject or phenomenon. It involves observing,
documenting, and analyzing data without manipulating variables. The primary goal is to
provide a comprehensive and detailed account of the subject under investigation.

Sample size
Sampling is a process of obtaining information about an entire population by examination
only a part of it. As depicted below,research has taken 64 participants and below is the
sample size

No. of Hotel
guest 64

Primary data
Primary data are those which are collected for the first time, and this happens to be original in
character. It is the data collected for the first time and for the sole purpose of the research
under study is known as primary data.
Following method is used to collect primary data:

Questionnaire method
This approach to gathering information is widely employed, especially in extensive inquiries.
Individuals, researchers, private and public organizations, and even governments favor this
method. In this technique, a questionnaire is distributed to relevant individuals, accompanied
by a request to respond to the questions and return the completed questionnaire. The
questionnaire comprises a set of questions arranged in a specific order on a form or set of
forms. It is dispatched to respondents who are expected to read, comprehend, and provide
responses in the designated spaces on the questionnaire itself. Respondents are responsible
for answering the questions independently. As for secondary data, it pertains to information
already existing, having been previously collected and analyzed by someone else. When a
researcher utilizes secondary data, they need to explore various sources to obtain it, avoiding
the challenges typically associated with collecting original data. Secondary data is acquired
from diverse sources, including online databases and repositories, market research reports,
company reports and filings, and open data initiatives. This method also facilitates obtaining
detailed information for research purposes. Statistical techniques, such as graphs and
percentage analysis, are employed for data interpretation. The study described here involves
collecting data through well-structured questionnaires distributed to hotel guests from various
demographic segments, along with data gathered from secondary sources. Following data
collection, it is organized into tables for analysis and interpretation.

Limitations to study
Limited Generalizability:
Findings from the marketing study at The Park Hotel in Belapur may not be universally
applicable to other hotels or industries due to the unique characteristics, location, and target
market of The Park Hotel.

Time Sensitivity:
The marketing landscape is dynamic, and the study's conclusions might be time-sensitive.
Rapid changes in consumer behavior, market trends, or competition could impact the
relevance of the study's findings over time.

Internal Factors:
The study might face limitations if internal information about The Park Hotel, such as
specific marketing strategies, financial data, or customer databases, is not fully disclosed or
accessible, affecting the depth of the analysis.

4.ExternalFactors:
External variables like economic shifts, political changes, or unforeseen events could
influence the study's outcomes. These factors are often beyond the control of the researchers
and might impact the accuracy of the findings.
5.Data Collection Challenges:
The availability and accuracy of data may pose limitations. Incomplete or outdated
information about The Park Hotel's marketing practices could affect the comprehensiveness
and reliability of the study.

6.ResourceConstraints:
Constraints on budget, time, or access to relevant personnel at The Park Hotel may limit the
scope and depth of the marketing study, potentially leading to gaps in the understanding of
their marketing practices.

7.BiasinResponses:
Responses from hotel staff or customers may be influenced by factors such as social
desirability bias or the desire to present the hotel in a favorable light, potentially impacting
the objectivity of the study.

8. Changing Consumer Preferences:

Consumer preferences can evolve rapidly, and the study may not capture ongoing shifts in
guest expectations or preferences that could impact the effectiveness of The Park Hotel's
marketing strategies.

9. Competitive Confidentiality:
The Park Hotel may be reluctant to share proprietary marketing strategies or competitive
advantages, limiting the researcher's access to critical information that could enhance the
study's depth.

10. Sampling Bias:

If the study involves surveys or interviews, a biased sample may result if specific groups,
such as loyal customers or dissatisfied guests, are overrepresented, potentially skewing the
findings.
CHAPTER 5
Data Analysis and Interpretations
 no of
options responses
online travel agency 38
hotel website 11
through a travel agent 5
walk-in reservation 10

There were total 64 participants who provided information regarding there preferences on
how they book the hotel. Among 64 particiants,38 participants have done booking from
Online travel agency and there contribution is 59.4 % please note that 10 participate have
done there booking from direct visiting the hotel . It contributes 15.6% for Walk In
reservation. 11 participants have done there booking from Hotel Websites and its contribution
percentage is 17.2% .7.8% hotel booking is done from Travel Agent.
 no of
options responses
Price 21
location 25
reviews and rating 11
amenities 7

There were total 64 participants who gave us information regarding primary factor
influencing choices of hotel . Around 32.8% of participate preference is Location. 11
participate have choose Reviews and ratings of the hotel and the percentage is 17.2% . 7
Participants have choose amentinies and there percentage is 10.9 % .Most of the participants
preference is the price ranges which hotel provides . Accordingly they select there hotel stays
they contribute 39.1% in the survey
 no of
options responses
free wifi 37
gym 9
breakfast included 11
pool 6

The interpretation provides information about what all amenities are essential for guest while
staying at hotel. Most of the participants choose a good and Free wifi with the contiributing
percentage of 58.7%. Some participants have choose gym as the youth is becoming more
conscious regarding there phyic they contributed the interpretation of 17.5 percentage.
Moving forward some of the participants have choose Breakfast included as they are
travellers who visit different places. Around 9.5 % have choose pool to enjoy pool view
while staying at hotel.
 no of
options responses
very important 30
somewhat important 23
neutral 4
not important 7

The interpretation among 64 participates surveyed, a substantial portion constituting 46.9%,

holds the belief that it is very important to choice eco friendly and sustainably driven hotel.
35.9 % of participants have choose somewhat important. 10.9 % participate tells that it is not
important to have eco friendliness and sustainability driven.around 4 % participate have
resulted neutral.
 no of
options responses
Always 28
occasionally 27
Never 5
Rare 4

Interpretation was regarding the participation in hotel loyalty programs,

Some participants always do participation in hotel loyalty programs and there contribution is
43.8 % . Some participants occasionally do participation in hotel loyalty programs and there
contribution is 42.2% . Few participants never do participation in hotel loyalty programs and
there contribution . 6.3 % choose Rare.
 no of
options responses
Hotel 37
Motel 13
Resort 7
boutique hotel 7

The interpretation question was regarding type of accommodation they prefer. Around 57.8%
of participates prefer there accommodation in hotel. 20.3 % of participates prefer there
accommodation in motel.10.9% of participates prefer there accommodation in resort.10.9%
of participates prefer there accommodation in boutique hotel
 no of
options responses
traditional front
desk 32
mobile check in 19
kiosk check in 6
keyless check in 7

29.7% of participates uses Mobile check in means bookings rooms from online portals .
10.9% of participates uses Keyless check in and 9.4% of participates uses Kiosk Check-In
 no of
options responses
room service 38
hotel restaurant 26

The interpretation is regarding the preferred meal options at hotels.

59.4% participate have selected the option of room service. So that they order the food via
hotel telephone and have the meal in room itself and 40.6% of participate have selected the
option of hotel restaurant so that they can directly visit the restaurant order the food on Ala
Carte Basis.
 no of
options responses
previous positive
experience 43
price promotion 21

Interpretation regarding influences decision to return to a specific hotel chain as follows

67.2% of participants return to a specific hotel chain because of the experience they got
during there previous stay and 32.8% of participants return to a specific hotel chain because
of the price promotion, heavy discounts, great offers, complementary things.
 no of
options responses
speak to front desk 42
contact customer service 22

Interpretation was regarding handling issue or complaints during hotel stay. 65.6% of
participants (42 Participant) handles the issues and complaints directly speaking to hotel front
desk and getting solution for the same. 34.4% of participants(22 participant) handles issues or
complaints by connecting to customer service.
 no of
options responses
very likely 48
neutral likely 10
likely 6

In response to question regarding sending recommendations a hotel to other based on your

experience as follows.75% of participants very likely to send recommendations of a hotel to
other based on there experience. 15.6% of participants are Netural regards to send
recommendations of a hotel to other based on there experience. 9.4% of participants are
likely to send recommendations of a hotel to other based on there experience.
In response to the question regarding checking the online reviews as follows.
50.8% of the participants always read the online reviews before booking an hotel.27% of the
participants sometimes read the online reviews before booking an hotel.14.3% of the
participants sometimes read the online reviews before booking an hotel.7.9% of the
participants never read the online reviews before booking an hotel.
CHAPTER 6
FINDINGS AND RECOMMENDATIONS
Findings
Improve cleanliness and maintenance, upgrade room amenities, offer relevant hotel
amenities, train staff for attentiveness, provide complimentary services, remember guest
preferences, and engage with guests on social media.

The findings of the study on Hotel Guests perceptions include insights into:
1. The conceptual understanding of Hotel Guests' perception.
2. Factors that significantly contribute to shaping Hotel Guests' perception.
3. Hotel Guests' perspectives on room stays, loyalty programs, and the importance of eco-
friendliness.
4. Understanding the preferences of Hotel Guests regarding accommodations, check-in
methods, meal choices, and review reading habits.
5. Identifying factors that influence Hotel Guests' decisions to return to a specific hotel.
6. Examining approaches used by Hotel Guests in resolving complaints during their stay.
7. Assessing the likelihood of Hotel Guests recommending a hotel based on their experiences.

These findings provide a comprehensive overview of various aspects influencing Hotel

Guests' perceptions and preferences, contributing valuable insights for the hospitality
industry.
Recommendations
1. Concept of Hotel Guests Perception:
- Conduct in-depth qualitative interviews or focus group discussions to gain nuanced
insights into the intricate aspects of Hotel Guests' perceptions.

2. Factors Contributing to Hotel Guests Perception:

- Implement a structured survey or interviews to identify and prioritize the key factors that
significantly contribute to shaping Hotel Guests' perceptions.

3. Hotel Guests Views on Room Stays, Loyalty Programs, Eco-friendliness Importance:

- Employ a combination of quantitative surveys and qualitative interviews to
comprehensively understand Hotel Guests' opinions on room stays, loyalty programs, and the
importance of eco-friendliness.

4. Accommodation Preferences, Check-in Methods, Meal Choices, Review Reading Habits:

- Utilize a mixed-methods approach, combining surveys and observational research, to
explore Hotel Guests' preferences regarding accommodation, check-in methods, meal
choices, and their habits in reading online reviews.

5. Factors Influencing Return Decisions, Complaint Resolution Approaches, and Likelihood

of Recommending a Hotel:
- Conduct surveys and interviews specifically targeting factors that influence Hotel Guests'
decisions to return, their approaches to handling complaints, and the likelihood of
recommending a hotel. Analyze these findings to provide actionable insights for hotel
management.

By employing diverse research methods tailored to each objective, these recommendations

aim to generate comprehensive and actionable insights into Hotel Guests' perceptions and
preferences.
CHAPTER 7
CONCLUSION
In conclusion, the study of marketing practices at The Park Hotel Belapur reveals a nuanced
approach to capturing the local market. Through a meticulous analysis of target audience
preferences, strategic pricing, and a robust online presence, the hotel aims to secure a
competitive edge. The integration of technology, partnerships with local businesses, and a
commitment to sustainability further enrich the marketing landscape. The findings suggest
that The Park Hotel Belapur employs a well-rounded strategy, adapting to local nuances
while staying attuned to global trends. This study not only sheds light on the hotel's current
practices but also provides valuable insights for refining and optimizing marketing strategies
in the ever-evolving hospitality landscape.
ANNEXTURE

1. What type of event are you planning for the banquet?

- a) Wedding
- b) Corporate meeting
- c) Social gathering
- d) Other (please specify)

2. How many guests are you expecting for your event?

- a) Small (up to 50)
- b) Medium (50-100)
- c) Large (100-200)
- d) Very large (200+)

3. What is your preferred seating arrangement for the banquet?

- a) Round tables
- b) Theater-style
- c) U-shape setup
- d) Customized layout

4. Are there any specific audio-visual requirements for your event?

- a) Projector and screen
- b) Microphones and speakers
- c) Stage setup
- d) Other (please specify)
5. What type of catering service are you interested in for your banquet?
- a) Buffet
- b) Plated meal service
- c) Cocktail reception
-d)Customizedmenu

6. How do you discover new hotels when planning a trip?

- a) Online search
- b) Recommendations from friends/family
- c) Travel forums and blogs
- d) Social media

7. What type of room configuration do you usually prefer?

- a) Single room
- b) Double room
- c) Suite
- d) Other (please specify)

8. What in-room amenities are crucial for your comfort during a hotel stay?
- a) Air conditioning
- b) In-room coffee maker
- c) High-quality toiletries
- d) Smart TV

9. How often do you make use of hotel facilities (e.g., gym, spa, pool)?
- a) Always
- b) Occasionally
- c) Rarely
- d) Never

10. What's your preferred method for payment during your hotel stay?
 - a) Credit/debit card
- b) Cash
- c) Mobile payment apps
- d) Other (please specify)

11. Do you appreciate personalized services, such as room customization or special requests?
- a) Yes, always
- b) Occasionally
- c) Not particularly
- d) No
Bibliography

https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-india
https://www.newshour.press/hospitality-industry-in-india-an-overview/
https://www.theparkhotels.com
https://www.theparkhotels.com/investor-relations/about-us.html