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  • Tutorial 4

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    Lan Nhi
    11 views5 pages
    Customer value can be created through different service delivery options like restaurants, insurance offices, bank branches, ATMs, supermarkets, and airports. These settings offer different delivery channels like electronic options that provide both opportunities and risks to businesses. Revenue management is also important for hotels to maximize profits.

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    tut 4 sem

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    Customer value can be created through different service delivery options like restaurants, insurance offices, bank branches, ATMs, supermarkets, and airports. These settings offer different delivery channels like electronic options that provide both opportunities and risks to businesses. Revenue management is also important for hotels to maximize profits.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    11 views5 pages

    Tutorial 4

    Uploaded by

    Lan Nhi
    Customer value can be created through different service delivery options like restaurants, insurance offices, bank branches, ATMs, supermarkets, and airports. These settings offer different delivery channels like electronic options that provide both opportunities and risks to businesses. Revenue management is also important for hotels to maximize profits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    RMIT Classification: Trusted

    Services Marketing
    Tutorial 4
    RMIT Classification: Trusted

    Q1. Explain how customer value can be created by where and how a
    service is delivered in the service settings (restaurant, insurance
    retail office, bank branch, bank ATMs, supermarket self check-out,
    airport self check-in kiosk).
    2
    RMIT Classification: Trusted

    3
    RMIT Classification: Trusted

    Review and discussion

    Q2. What are the different


    options for service delivery?

    Q3 . What risks and opportunities


    are entailed for a retail shop
    (fashion, beauty products etc…)
    in adding electronic channels of
    delivery
    RMIT Classification: Trusted

    Review and
    discussion

    Q4. Explain the


    importance of revenue
    management for a hotel.

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