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  • MKT2MAI Tut 3

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    Lan Nhi
    8 views8 pages
    The document discusses various digital marketing tools that can be used to analyze target audiences, including Similarweb for website analytics, Buzzsumo for content sharing analysis, Fanpage Karma for Facebook page insights, Google Trends for interest over time, and NVivo for qualitative content analysis of text sources. It asks the reader to select one chart from a brand analysis using one of these tools, interpret the findings, and reference the source material. It also requests population estimates for a target audience analysis focused on male Honda car owners in Hanoi and Ho Chi Minh City who are Facebook users.

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    tut 3 mre

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    The document discusses various digital marketing tools that can be used to analyze target audiences, including Similarweb for website analytics, Buzzsumo for content sharing analysis, Fanpage Karma for Facebook page insights, Google Trends for interest over time, and NVivo for qualitative content analysis of text sources. It asks the reader to select one chart from a brand analysis using one of these tools, interpret the findings, and reference the source material. It also requests population estimates for a target audience analysis focused on male Honda car owners in Hanoi and Ho Chi Minh City who are Facebook users.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views8 pages

    MKT2MAI Tut 3

    Uploaded by

    Lan Nhi
    The document discusses various digital marketing tools that can be used to analyze target audiences, including Similarweb for website analytics, Buzzsumo for content sharing analysis, Fanpage Karma for Facebook page insights, Google Trends for interest over time, and NVivo for qualitative content analysis of text sources. It asks the reader to select one chart from a brand analysis using one of these tools, interpret the findings, and reference the source material. It also requests population estimates for a target audience analysis focused on male Honda car owners in Hanoi and Ho Chi Minh City who are Facebook users.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    1

    TUT 3
    Similarweb – Target audience

    Similarweb.com

    -2
    Buzzsumo

    -3
    Fanpage karma

    -4
    Google trend

    -5
    Nvivo
    • Content analysis
    • Word cloud
    • Word tree
    • Code

    -6
    ASN1
    1. Perform data analysis that can help you in your
    understanding the brand/market/target. Share one chart
    from the findings and provide its label, its interpretation and
    the referencing for it.
    2. Download three articles related to the brand brief using
    NCapture for NVivo software. After analyzing the articles
    using NVivo, the reader is asked to share one chart
    summarizing the findings. The chart should include a title,
    an explanation of its meaning, and references to the source
    material."

    -7
    ASN2: Population estimate

    • Gender: Male
    • Location: Hanoi & HCM
    • Honda car owners
    • Facebook users

    -8

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