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  • Centennial College Corporate Communica0ons & Public Rela0ons Field Placement Learning Plan

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    Alisha Dcruz
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    - The learning plan outlines four objectives for the field placement at Hope Air including writing news releases and backgrounders, social media posts, video editing, and contacting media relations. - For each objective, the plan lists the steps to be taken to achieve the goal, any required resources, and how success will be measured. This includes conducting research, creating content, getting approvals, tracking engagement metrics, and evaluating coverage. - Completing the tasks outlined in the plan and meeting deadlines while gaining experience in communications, public relations, and media relations roles is expected to help meet the objectives of the field placement.

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    FP Learning Plan

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    - The learning plan outlines four objectives for the field placement at Hope Air including writing news releases and backgrounders, social media posts, video editing, and contacting media relations. - For each objective, the plan lists the steps to be taken to achieve the goal, any required resources, and how success will be measured. This includes conducting research, creating content, getting approvals, tracking engagement metrics, and evaluating coverage. - Completing the tasks outlined in the plan and meeting deadlines while gaining experience in communications, public relations, and media relations roles is expected to help meet the objectives of the field placement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    20 views3 pages

    Centennial College Corporate Communica0ons & Public Rela0ons Field Placement Learning Plan

    Uploaded by

    Alisha Dcruz
    - The learning plan outlines four objectives for the field placement at Hope Air including writing news releases and backgrounders, social media posts, video editing, and contacting media relations. - For each objective, the plan lists the steps to be taken to achieve the goal, any required resources, and how success will be measured. This includes conducting research, creating content, getting approvals, tracking engagement metrics, and evaluating coverage. - Completing the tasks outlined in the plan and meeting deadlines while gaining experience in communications, public relations, and media relations roles is expected to help meet the objectives of the field placement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Centennial College Corporate Communica0ons & Public Rela0ons

    Field Placement Learning Plan

    Name : ALISHA KHAN D’CRUZ

    Field Placement Organiza?on : HOPE AIR

    Supervisor: SHIRLEY MOORE, DIRECTOR, MARKETING AND COMMUNICATIONS.

    Iden?fy at least four specific objec?ves for your Field Placement. You will review these objec?ves with your Supervisor during the
    first week of your placement. Discuss the learning opportuni?es available, projects you will be working on, and how you might meet
    your objec?ves. You will then finalize and submit your Learning Plan to your Supervisor and Program Coordinator.

    To complete your Learning Plan, take each objec?ve and ask:

    • What can I do (objec?ves)


    • How can I do this (steps to aWain goal/objec?ve)
    • What do I need to do this? (resource requirements)
    • How will I know when I have succeeded (measure of success)
    Learning Objec0ve Steps to a=ain objec0ve Resource Requirements Measures of Success
    (with dates if appropriate) (if applicable)
    - Wri?ng news releases and - Research is mandatory. - Access the charity’s -The success rate can be
    backgrounders for Hope Air. Before wri?ng the release, I documents that had an excel evaluate don the basis of the
    - Make the first dra\ and run it did a lot of reading about sheet with the names of the coverages it gets in the
    by the supervisor Give Hope wings. council members. different outlets and media
    - Make the final changes. - Collected bios from the pla`orms.
    advisory council and the
    pilots. Did follow ups.
    - social media posts related to - Conduct research and - Check the previous posts on -Likes, shares, and reposts on
    media events and stories. develop the key messages, the handles and the content the digital pla`orm can show
    - Video Edi?ng footages send it to the supervisor. posted. the engagement rate and
    - Come up with catchy tagline - Assess the engagement rate par?cipa?on of users. Using
    that would draw the and find tac?cs and Meltwater, Cision, Google
    aWen?on of the reader on strategies to implement Analy?cs, etc.
    social media more engagement. - Create 2 video samples.
    - Key words put into short - Keep extra footage handy
    sentences
    - For edi?ng, Watch the clips
    thoroughly and mark the in
    and out points which will be
    used. Use Audio that will suit
    the event.
    - Edit the footages
    -Social media calendar - Develop the content for the - Check the posts that were - Execu?on of the plan and
    handles. posted previously. mee?ng deadlines.
    - Conduct a research - Language that was used - Engagement rate of the users
    - Script the social media - Maintain consistency on the throughout the campaign.
    messaging page
    - Use the same format, colours
    and same language.
    Contac?ng media rela?ons. - Regular follow ups with - Create a media list How many media person
    How to reach out to media journalists, pa?ents and - referring to a media list revert back. It is important to
    with story ideas. Need to know pilots. - Confirmed persons should be write the story idea in a catchy
    what’s her take and what she - Remain pro ac?ve highlighted on the list. way that would make the
    was going to speak to media - Pick up the phone media person look at it.
    about.
    Learning to keep logis?cs in - Conduct research and having - Go into the company’s Staying at the top of the
    line and being organized. the knowledge to everything documents and find the interview or conversa?on.
    important history, dig up on any Knowing what the call or
    - By keep everything ready in informa?on on the person or interview is about and being
    mul?ple tabs for reference company. able to answer any ques?ons
    - Sending documents prior to will makes it a success.
    deadlines

    Student Signature ___________________________ Supervisor Signature __________________________ Date: September 03, 2020

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