CREATIVE MEDIA PRODUCTION

THE BRIEF—Level 3—PROJECT 3 LAUNCHED— 02 December 2021

Project Aim
To produce a Trailer Campaign for a new and original film or series.

Overview
More and more money is being spent on creating successful Blockbuster films and TV
series every year, for example Star Wars: Rise of Skywalker cost $275 000 000 and
Game of Thrones cost more than $10 000 000 per episode to produce. This means it is
imperative to create a successful campaign to promote the film or series, in order to
recoup that cost and earn a profit. These promotional campaigns are also now
interactive with the aim of engaging the viewer to interact with the promotion and help
spread the word.

Task List

You will produce a Video Trailer for a film or series 2 minutes in duration

1
 PLANNING STAGE
Produce a Group Pre-production Folder to support the development of your
Trailer Campaign. Your folder should consist of…

Pre-production Folder:
Proposal
Treatment
Storyboard

Shooting Shot Lists

Script
Location Recces
Risk Assessments
Contingency Plans
Contact/Contributors list
Schedule
Call Sheets
Budget (Industry & Actual)
Permission Forms (Location & Individual consent forms)
Equipment List

To be handed in to the Box by the deadline below —

Deadline: Fri 28th Jan — 4:30pm

GRADING MATRIX—CONTEXT
REFERRAL SATISFACTORY GOOD EXCELLENT
Work submitted fails to Work submitted meets all Work submitted meets all Work submitted meets all
meet one or more of the of the assessment criteria assessment criteria and is assessment criteria and is
assessment criteria and is and is of a satisfactory of a high standard of a very high standard
of a poor standard
standard
Limited understanding of Understanding of subject Good understanding and Comprehensive under-
subject context, lacking context used appropri- knowledge of subject standing and knowledge
clarity in aims and ately to make context used to make of subject context used
to communicate complex
purpose. judgments, describe sound judgments, concepts, articulate
aims and clarify purpose. articulate ambitions and ambitions and clarify
clarify purpose. purpose.

2
 RESEARCH & REFLECTION STAGE
Using Weebly you must create an individual online reflective Production Journal that documents
and reflects on each stage of your production. This should be an ongoing process and should
include all of the following content—
• Ideas Development
• Primary & Secondary Research into the following areas -
 Production — Required filmmaking equipment (Audio, Video & Editing).
 Content — Your Trailer idea (e.g Genre, Narrative, Locations, Characters, Titles, Editing
pace, Music etc).
 Marketing — The different methods of using Interactive Media. Considerations of target
audience.
• Production Photos of your crew and cast on shoot.
• Mood Boards of your Characters, Locations & Genre.

For the Research stage it is useful to consider and explain WHAT, WHY and HOW that research is
useful. (WHAT did you find out? WHY is it relevant? And HOW can it be useful for your Trailer?)
———————————————————————————————————————————————
You should also be documenting your Reflective thoughts regularly and ensure you have updated
your log after the following stages -
• Pre-production & Research stage

• Production stage (include Production photos)

• Post-Production stage (include screengrabs)

For the Reflection stages, it is useful to consider and explain WHAT, WHY and HOW you did
something. (E.g WHAT did you do? WHY did you do it? HOW was it useful?

EVALUATION

Email your Weebly link to your finished online Production Journal to

gina.hele@weston.ac.uk by the deadline below -

Deadline: Thurs 18th Feb — 4:30pm

3
 GRADING MATRIX— EVALUATION & REFLECTION

REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets all Work submitted meets all Work submitted meets all
meet one or more of the of the assessment criteria assessment criteria and is assessment criteria and is
assessment criteria and is and is of a satisfactory of a high standard of a very high standard
of a poor standard
standard
Insufficient evidence of Clearly communicated Effective communication Accomplished and
ongoing evaluation, lack evidence of valid evalua- of analysis and interpre- professional communica-
of or only basic analysis tion and realistic analysis tation, independent tion of perceptive
and little or no justifica- independently used to synthesis of information analysis and interpreta-
tion for ideas inform and develop ideas and application of tion, demonstrating
reasoned decision clarity and sophistication
making to inform in thinking and maturity
development of ideas. in decision making to
progress ideas

GRADING MATRIX— RESEARCH

REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets all Work submitted meets all Work submitted meets all
meet one or more of the of the assessment criteria assessment criteria and is assessment criteria and is
assessment criteria and is and is of a satisfactory of a high standard of a very high standard
of a poor standard
standard
Little or no evidence Sufficient relevant Thorough and sustained Independently identified,
presented or information information has been research and thorough and sustained
does not relate gathered, documented investigation of relevant research and
investigation of a range
sufficiently to task. and used in the sources, interpretation
of relevant sources,
development of ideas and synthesis of insightful interpretation
information used to and synthesis of
inform, support and information used to
develop ideas. inform, support and
develop ideas.

4
 MARKETING STAGE
Design an A3 Poster for your Interactive Campaign that enhances your trailer and
interacts with the audience.

Your poster must consist of the following -

• Film Title
• Tag Line
• Photos or Graphics from the Trailer or photos set up and taken by yourselves.
• Film information (e.g Actors names & directors/producers names etc)
• Two forms of Interactive Media (e.g QR Code, Twitter #, Snapchat Story,
Instagram, Tik Tok, Website Link).

You must also create the actual forms of media that you choose (e.g if you include a
Twitter #, then you have to start a relevant Twitter account).

Posters must be printed and mounted on foam board, ready to be displayed by the
deadline below -

Deadline: Fri 11th Feb — 9:30am

GRADING MATRIX— PRACTICAL SKILLS

REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets all Work submitted meets all Work submitted meets all
meet one or more of the of the assessment criteria assessment criteria and is assessment criteria and is
assessment criteria and is and is of a satisfactory of a high standard of a very high standard
of a poor standard
standard
Limited range of process- Adequate range of Consistent and appropri- In depth understanding
es demonstrated, processes, skills and ate processes, skills and and aesthetic awareness,
judgement and execution knowledge demonstrat- knowledge applied to imaginative and flexible
of techniques is poor ed. Competent execution extend enquiry and processes, skills and
and application of develop creative knowledge applied in
techniques used to solutions extensive enquiry to
develop ideas develop creative
solutions

5
PRODUCTION STAGE

Working in a group you will plan, film and edit your own Trailer for a new and
original Film or Series.
It can be any genre of your choosing, but it has to be 3minutes exactly
Your Trailer needs to clearly convey the story concept and narrative; and also
provide a range of highlights of the film. It should consist of a range of shots, scenes,
locations and costumes. You must also use 3 different types of audio to generate the
mood/feeling (Music, Sound effects, VO or Dialogue).

You will have a 2-week Production window to complete all filming, editing, poster,
social media campaign and plan your Screening Day presentation

Production Weeks – 31st January to 10th February

PRESENTATION & SCREENING DAY

Each group will present their idea, poster, social media campaign and final Trailer on
Screening Day.

This should clearly highlight the genre links between all media elements and detail the
groups approach to social media. Each member should be involved in the presentation
and peer feedback will provide data for you to use in your weeblys.

Presentations should include a PowerPoint, Poster, Social Media pages and the final
Trailer.

Deadline: Fri 11th Feb — 9.30am

6
 GRADING MATRIX— PRACTICAL SKILLS

REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets all Work submitted meets all Work submitted meets all
meet one or more of the of the assessment criteria assessment criteria and is assessment criteria and is
assessment criteria and is and is of a satisfactory of a high standard of a very high standard
of a poor standard
standard
Limited range of process- Adequate range of Consistent and appropri- In depth understanding
es demonstrated, processes, skills and ate processes, skills and and aesthetic awareness,
judgement and execution knowledge demonstrat- knowledge applied to imaginative and flexible
of techniques is poor ed. Competent execution extend enquiry and processes, skills and
and application of develop creative knowledge applied in
techniques used to solutions extensive enquiry to
develop ideas develop creative
solutions