LEVEL 3 YEAR 1 TV, FILM AND CREATIVE PRODUCTION:

EXTENDED DIPLOMA (2023/24)

Tutors: Aimee Gourlay, Richard Simms, Gina Hele and Mel Edmonds

PROJECT 3: MUSIC PROMOTION PACKAGE

Unit 5: Investigating Audio Production and Technology
Unit 6: Investigating Visual Production and Technology
Unit 7: Investigating interactive Media Production and Technology

Launch Date: 27/11/23

End Date: 09/02/24
PROJECT AIM: To produce a promotion package for an upcoming or existing music artist consisting of a
Music video, a Digipak CD Cover and Social Media Campaigns.

1
PROJECT OVERVIEW
Marketing is a powerful tool used to promote media products prior to their release and can have a great
impact on the overall success of a product. You need to ensure you make the rights decisions throughout
the production process in order to attract an audience.

Music Promotion is just one example of how important marketing is in the industry. Music Videos are the
most popular videos on YouTube, with the current highest viewed Music video just surpassing 10 billion
views and counting. Furthermore, the majority of the world’s population are now avid users of at least one
social media channel, which means the importance of interactive media as a tool for promoting products is
more crucial now than ever. It will be extremely beneficial to learn how to utilise online platforms and their
tools to support a successful marketing campaign.

The best way for you to learn how to create a successful marketing campaign is by producing your own
marketing materials for a specific music artist.

WHAT ARE YOU BEING ASKED TO DO?

In groups you must develop, plan and produce a promotion package for an upcoming or existing artist of
your choice. You will create a range of marketing materials typically used to promote music content
including a Music video, a Digipak cover and 2 social media campaigns.

Although you are working in a team, you will be assessed on your individual contributions that you will
evidenced on your online journal and from observations by your tutors in class. You will be assessed on
four areas of criteria: Context, Research, Practical Skills and Reflection and Evaluation.

TASK LIST
1. Group Pre-production Folder – Each production group will provide Context for their project by
compiling and completing necessary pre-production paperwork submitted in the form of a pre-
production folder. DEADLINE: Friday 12th January 2024

2. Group Presentation - On screening day, each group will provide Context for their project by
presenting their finished music promotion package to a panel of industry professionals consisting of
their tutors and peers. DEADLINE: Wednesday 7th February 2024

3. Music Video - You will evidence your Practical Skills by producing an original music video for an
existing or original song. DEADLINE: Monday 5th February 2024

4. Digipak and Social Media – You will also evidence your Practical skills by producing a Digipak
design and 2 social media campaigns to promote a music artist. DEADLINE: Monday 29th January
2024

5. Online Journal - You will undergo and document continuous Research to support your music
promotion package ideas. You will also regularly Reflect on your progress in an online journal that
evaluates each production stage from beginning to end and culminates in a final Evaluation.
DEADLINE: Friday 9th February 2024

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GRADING CRITERIA

CONTEXT
REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Limited understanding Understanding of Good understanding Comprehensive

of subject context, subject context used and knowledge of understanding and
lacking clarity in aims appropriately to make subject context used to knowledge of subject
and purpose. judgments, describe make sound judgments, context used to
aims and clarify articulate ambitions communicate complex
purpose. and clarify purpose. concepts, articulate
ambitions and clarify
purpose.

1) Pre-production folder - Produce a Group Pre-production Folder to support the development of

your Documentary. Your folder should consist of:
Proposal Treatment Script
Shot List Storyboard Location Recces
List of Contacts/ Permission forms (Location Risk Assessments
Contributors and individual)
Contingency Plans Shooting Schedule Call Sheets
Budget (Industry and Equipment List
Actual)

Submit your folder via hand-in and upload a copy of each document to the context section of your Online
Journal.

DEADLINE: Friday 12th January 2024 @ 4:30pm

2) Group Presentation – Each group will present and display the final outcome of their music
promotion package. In the presentation, you should articulate your ambitions, decisions and
actions which lead to the production of these materials. Each member should be involved in the
presentation and indicate the work they have contributed.

The presentation should include: A PowerPoint, the final Digipak design inserted into a CD jewel case, a
copy of the digipak template printed, Active links for 2 Social media pages and the final music video.

DEADLINE: Wednesday 7th February 2024 @ 9:30am

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 RESEARCH
REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Little or no evidence Sufficient relevant Thorough and sustained Independently

presented or information has been research and identified, thorough
information does not gathered, documented investigation of relevant and sustained research
relate sufficiently to and used in the sources, interpretation and investigation of a
task. development of ideas. and synthesis of range of relevant
information used to sources, insightful
inform, support and interpretation and
develop ideas. synthesis of information
used to inform, support
and develop ideas.

1) Online Journal - You should include a wide range of research to support the production of your
Documentary idea. You should have evidence of primary and secondary research in three areas:

Content Research
• Codes and Conventions (Genre, Style, Performance etc.)
• Background information on your chosen Artist and Song
• Inspiration and influences - Similar Artists, Songs and Music Videos etc.
• Lyric, Digipak and Social Media Analysis
Market Research
• Primary Research – Questionnaires, Surveys, focus groups etc.
• Secondary Research - existing music videos, digipak/ social media designs, trends etc.
• An outline of your target audience
• Distribution – Format and Platform
Production Research
• Production techniques – Camera, Sound, Editing etc.
• Moodboards, Themes, Artwork and Colour Schemes
• Mise-en-scene – Locations, props, costumes etc.
• Actors and Contributors
• Artist and Song Choice and Copyright Considerations
Remember to always consider and explain WHAT, WHY and HOW that research is useful.
(E.g WHAT did you find out? WHY is it relevant? And HOW can it be useful for your Promotional Products?)

Submit your Online Journal by publishing it and uploading a link via Teams Assignments
DEADLINE: Friday 9th February 2023 @ 4:30pm
4
 PRACTICAL SKILLS
REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Limited range of Adequate range of Consistent and In depth understanding

processes processes, skills and appropriate processes, and aesthetic
demonstrated, knowledge skills and knowledge awareness, imaginative
judgement and demonstrated. applied to extend and flexible processes,
execution of techniques Competent execution enquiry and develop skills and knowledge
is poor. and application of creative solutions applied in extensive
techniques used to enquiry to develop
develop ideas. creative solutions.

1) Music Video - Working in a group you will plan, film and edit your own original Music Video for a
song from an upcoming or pre-existing artist.

The song can be any genre/style of your choosing, but your video must include the elements below:
• It must be minimum 3 minutes in length.
• As well as the music track, it must also contain a 30 second introduction that conveys a clear story
concept and narrative. It must also contain at least 2 different audio elements e.g. Dialogue, Foley
sound, Sound effects etc.
• It must also contain at least 90% of original footage filmed by your group.

Music Videos must be submitted onto the Course Dropbox in by the deadline
DEADLINE: Monday 5th February 2024 @ 4:30pm

2) Digipak and social media - You will also produce original promotional material in the form of a
Digipak Cover and 2 social media campaigns to promote the chosen artist and song.

Your artwork and social media should match the theme, tone, colours and style of your Artist and must
include the following elements:
• Design 4 panels (front cover, back cover, insert page and disc tray) for your digipak cover using the
template provided.
• Your 2 social media pages should each contain atleast 6 unique and different posts.
• All images and artwork used for your digipak and social media must be original and self-produced.

Your digipak should be printed and inserted into CD Jewel case for display. Copies of the template and
links to your social media pages must be submitted to a Teams Assignment by the deadline
DEADLINE: Monday 29th January 2024 @ 4:30pm

You will have a designated production window for production of these products.
The production window dates are: Monday 15th January – Monday 5th February 2024
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 REFLECTION AND EVALUATION
REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Insufficient evidence of Clearly communicated Effective Accomplished and

ongoing evaluation, lack evidence of valid communication of professional
of or only basic analysis evaluation and realistic analysis and communication of
and little or no analysis independently interpretation, perceptive analysis and
justification for ideas. used to inform and independent synthesis interpretation,
develop ideas. of information and demonstrating clarity
application of reasoned and sophistication in
decision making to thinking and maturity in
inform development of decision making to
ideas. progress ideas.

1) Production Diary - You should reflect and evaluate your progress regularly considering what you
learnt/did towards your project. There should be approx. 8-10 reflection points in this section.
Your reflections should be continuous, purposeful and evidence maturity in your decision making to
progress your ideas. You should ensure that your document reflections throughout the following
stages of your production:
• Idea Development and Research
• Pre-Production
• Production
• Post- Production

Remember it is useful to consider and explain WHAT, WHY and HOW you did some-thing.
(E.g WHAT did you do? WHY did you do it? HOW did/could it benefit you?)

2) Final Evaluation - Upon completion of your Music Promotion Package you will participate in a
screening for all the films, where you will receive and provide constructive feedback. This feedback
will help you to summarize the whole production process in a final evaluation reflecting upon the
following:

• Did you meet all the requirements outlined in the brief?

• Did you meet your original intentions?
• Were you happy with the final outcome and why or why not?
• What was the constructive and positive feedback received by your Peers & Tutors?
• Based in this experience, is there anything you would do differently in the future?

Submit your Online Journal by publishing it and uploading a link via Teams Assignments

DEADLINE: Friday 9th February 2024 @ 4:30pm