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  • Module-I: Difference in Selling and Marketing

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    The document discusses the key differences between marketing and selling. Marketing focuses on understanding customer needs and providing satisfaction, takes a long-term, customer-oriented approach, and emphasizes quality and innovation. Selling focuses on short-term profits and generating sales of existing products, takes a production-oriented approach, and uses short-term tactics to get sales. The document also compares marketing and retailing, noting that marketing is broader and focuses on demand creation, overall needs, and chains, while retailing specifically focuses on selling goods and services and earning profits from customers.

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    The document discusses the key differences between marketing and selling. Marketing focuses on understanding customer needs and providing satisfaction, takes a long-term, customer-oriented approach, and emphasizes quality and innovation. Selling focuses on short-term profits and generating sales of existing products, takes a production-oriented approach, and uses short-term tactics to get sales. The document also compares marketing and retailing, noting that marketing is broader and focuses on demand creation, overall needs, and chains, while retailing specifically focuses on selling goods and services and earning profits from customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views2 pages

    Module-I: Difference in Selling and Marketing

    Uploaded by

    1220675007
    The document discusses the key differences between marketing and selling. Marketing focuses on understanding customer needs and providing satisfaction, takes a long-term, customer-oriented approach, and emphasizes quality and innovation. Selling focuses on short-term profits and generating sales of existing products, takes a production-oriented approach, and uses short-term tactics to get sales. The document also compares marketing and retailing, noting that marketing is broader and focuses on demand creation, overall needs, and chains, while retailing specifically focuses on selling goods and services and earning profits from customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Difference in Selling and Marketing

     Difference in Selling and Marketing


     1. Marketing is about customer satisfaction. It starts with customer needs
    and demand and ends with customer satisfaction. It is a customer
    oriented approach.
    Module-I  Sales, on the other hand, is about selling what the company produces. It
    doesn’t care about the need of the customer but about the profits.
    Difference in Selling and Marketing and Difference in and Marketing
    and retailing
     2.Marketing is about providing quality products and consumer
    satisfaction.
     Selling is about generating by maximizing sales and is a money oriented
    approach

    Difference in Selling and Marketing Difference in Selling and Marketing

     3.In marketing, emphasis is given on the wants of the consumer.  6.Marketing views the customer as the very purpose of the business.
     Whereas in selling, emphasis is on the company’s products.  Selling views customer as a last link in business.
     4.Marketing is different from selling because here the company first  7 .Planning in marketing is long-term-oriented in today’s products and
    determines customers’ needs and wants and then decides how to in terms of new products, tomorrow’s markets and future growth.
    deliver a product to satisfy these wants.
     In selling, it is the other way round  Planning in selling is short-term-oriented in terms of today’s
    products and markets.
     5. In marketing the emphasis is on innovation in existing technology
    and providing better value to the customer by adopting a superior  8.Marketing follows customer oriented approach
    technology.  selling uses production oriented approach
     Selling emphasizes on staying with existing technology and reducing
    costs.
    Difference in Selling and Marketing Difference between marketing and
    retailing
     9.Consumer determines price and price determines cost of marketing.  Difference between marketing and retailing
     In selling, cost determines price.  1.Marketing is a wider concept whereas retailing is just an part of
     10.Marketing makes use of long-term strategies to get sales – marketing
    examples, value-added service, customer education, meeting
    objectives.
     2 marketing is creation of demand for goods and services whereas
     Selling makes use of short-term tactics to get sales – examples are retailing is selling the goods and services.
    free gifts, discounts, rebates, bribes, etc.
     11 Marketing is an indirect activity whereas  3 marketing is done in various form such as wholesale, distributor's
     sales is a direct activity. whereas retailing is done from a particular point

    Difference between marketing and


    retailing
     4.marketing focuses on overall consumer's needs and satisfaction whereas
    retailing only focuses on their own customers to whom they have to sell

     5.marketing emphasis on overall customer satisfaction whereas retailing


    emphasis on selling the profit to earn more and more profit.
     6.marketing is directly connected the over all chains whereas retailing is
    related to directly consumer.

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