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IT-BPM Industry Overview – Cafeteria

– Janitorial Service
Offshoring and Outsourcing (O&O) is perhaps one – Copy Center
of the most unique developments in business and – Building Maintenance
industry. Firms now adopt s truly global scope with – Trucking/Shipping
the opportunity to situate their Operations across the – Security
world. – Payroll
– Legal
Outsourcing is said to have first flourished in the run-
up to the beginning of the second millennium. IT  Routine activities or activities that can be
processes and Operations were migrated to India as automated at larger centers
some American and European companies focused – Small banks outsourcing check processing
on dealing with the Y2k problem. to larger banks, riding on ATM base of multi-bank
network
IT-BPM Industry Snapshot in the Philippines – Small vendors using Amazon.com as data
 Contact Center center, marketing, and payment processing platform
 Back - Office and KPO: Best Kept Secret – Banks using common/multi-bank core
 Software Development banking services of large technology providers
 Animation and Game Development
 Engineering Design  IT services
– Application development
Outsourcing, Definition of – Application maintenance and management
 Every time we buy something from somebody – Production/ Data-Center Operations
rather than producing it ourselves, we have – Production technical/systems support
essentially 'outsourced' the production of that good – Helpdesk
or service. – Software as a Service (SaaS): shared
 Contracting of a service provider for the delivery application software
of a process or service – Cloud services: shared data storage f
acilities, database management
Why Companies Outsource?
 Capacity Management Advantages of Outsourcing – Employer
 Lower Cost Perspective
 Better Performance  The service provider (BPO company)
 Faster and Continuous Service Delivery determines most efficient number of resources,
 Part-based Activities process, and supervision to achieve output
 Service Provider may have more
Capacity Management: expertise/capability than the buyer
– Need to acquire/buy/hire (temporary) capacity Example:
– Demand chasing (one day 50 employees needed,  Technical Support - Dell, Convergys
next day only 10 are needed)  Accounting - JPMorgan Chase & Co. , Citi
 Animation - Top Draw Animation
Lower Cost:  Buyer can leverage economies of scale of the
– Replace expensive local or in-house resources Service Provider
with less expensive resources from external service Example:
providers  Technical Infrastructure
– Tax differential or government incentive programs  Human Resources
in other locations leading to lower cost  Technical Expertise

Better Performance: Disadvantages of Outsourcing – Employer


– Use of specialized external providers which can Perspective
deliver service with better quality, innovation, in  Cost can be higher
new platform: because provider may add premium for risk in
– Sales force providing web-based sales case processes are not well defined
management – Example Problem: Vaguely defined task as
– PeopleSoft providing employee-facing tools “provide clinic service.”
– Example Solution: Redefine tasks 2 full-time
Faster and Continuous Service: nurses and 1 full-time doctor, from 8:00AM to
– Greater output from work being done around 5:00PM, providing emergency medicine (to what
the clock extent), and, emergency care equipment (or not)
– Offshoring market research support to  Buyer does not have full control of resources
locations in reverse time zones doing work
– Offshoring processing of bills of lading to – Example: Can your agency provided office
centers in other time-zones to complete task assistant also do this extra errand – bring pet to the
faster vet clinic, bring clothes to the dry-cleaner, pick-up
kids from school?
Part-based Activities: – Solution: Do not use outsourced office assistant
– Automobile components like your personal assistant.
– Cruise-ship rooms
– Airplane avionics
– Desktop build and configuration Advantages - Employee Perspective
 “Work Abroad, Live here”
What is Being Outsourced? – Be near your friends and family

 Support or Auxiliary Services


– Work in the country and support Philippine  Company puts out a call for a project; best
growth solution/submission is accepted and
 Professional Growth contracted.
 Financial Independence  Crowdsourcing: "...outsourcing to an
 Employee Assistance undefined, generally large group of potential
 Enjoy your favorite food offerers in the form of an open call." (Jeff
Howe)
“Disadvantages” - Employee Perspective
 Shifting schedule (possibility to work at night)  Onshoring: Vendor in the same home country
– Gives you the opportunity to pursue your as client
passion and interest during the day
 Dealing with irate customer Advantages:
- There is training support on how to deal with − Allows immediate response: product designers in
irate customer same country respond to market feedback quickly
- There is also floor support − Local contractors have same market knowledge,
- Companies provide facilities and activities to culture, language, communication style; minimizes
help you unwind culture issues
Disadvantages:
Fundamentals of Outsourcing − Risk of inadequately selected, trained, supervised
staff—i.e., less skilled because contractor staff are
The Two (2) Types/Classification of Outsourcing lower paid
Third-Party: − Risk of higher attrition (lower business
 Owned by a service provider, a local entity or acumen/process knowledge) than internal staff;
part of a global group less motivation to deliver quality
 Providing services to clients of the service Example: New York bank contracting start-up
provider security service firm in New York
– Accenture
– AEGIS  Nearshoring: Vendor in a country “close”
– Convergys (geographic and/or cultural proximity) to client's
– EGS (NCO/APAC) home country
– IBM
– Sitel Advantages:
– SPi Global − Fee-for-service variability rather than fixed
– Stream Global compensation costs
– Sutherland − Significant labor cost arbitrage
– Sykes Disadvantages:
– Tele Tech − Additional coordination costs, sourcing
– Teleperformance management, communications
– Telus − Transfer pricing/tax margin requirements
Example:
Shared Service Center (SSC): Hong Kong retail firm offshoring garments
 Wholly-owned by the mother company manufacturing in Manila
 Providing services entirely to affiliates and
subsidiaries, or more rarely to clients of the mother  Offshoring - Vendor and client in different
company countries
– ANZ Bank
– Chartis Technology and Advantages:
– Operations Management • Allows company to focus on core business
– Chevron • Fast ramp-up/down at reasonable cost
– Citigroup • Opportunity to expand into new areas cost
– Dell effectively
– DKS Disadvantages:
– HP • Data privacy/confidentiality issues
– HSBC • Lack of right business acumen/right market
– J.P Morgan Chase knowledge in offshore location
– Maersk • Cultural differences leading to delays and miscues
– Manulife • Risk of high attrition in service provider, weak staff
– Shell Shared Services Asia selection/training
– Thomson Reuters
What to Outsource – 2 Types
Strategies for Outsourcing
Core Activities-Tasks-Processes:
 Multisourcing: Multiple vendors for client's  Primary process or product of the business
outsourced project.  Tasks that deliver the primary product, the
Example: unique value proposition of the company
− GM's Brazilian e-commerce site. Vendors:  “Essential, defining activities of an organization,”
Oracle, AT &T, Microsoft, Cisco, EDS (now HP what it needs to keep enhancing to improve
Enterprise Services), IBM competitive advantage
− GM's 2007/$7.5B IT outsourcing contract
with EDS (now HP Enterprise Services), IBM, Non-Core Activities-Tasks-Processes:
Capgemini, and Wipro Ltd.  Support activities, processes, functions

 Crowdsourcing
What NOT to Outsource • MS Sharepoint
• Google Applications
Core Activities-Tasks-Processes:
 Design
 Product Development
 Process
 “Recipe”

What to Outsource

Well-defined/documented tasks, standard


outputs
Examples:
− IT Development: programming, documentation,
unit and integration testing, implementation of
new systems, conversion to new platforms
− IT Maintenance: application maintenance,
helpdesk, network support
BPO Engagements
Typically Outsourced Activities-Tasks-Processes
Client-Service Provider Relationship: Attributes
 Business Process Outsourcing (BPO):  Client company is concerned with:
outsourcing of entire business process − Quality transition of processes
components; e.g., HR, payroll, accounting, − Efficient operation of business functions that were
Financial, etc. once handled in-house
 IT Outsourcing:  Service provider company is concerned with:
− IT Technical Support − Scope of service
− IT Application Development − Performance measures
− IT Application Management − Benchmarks to ensure objective standards in
− Data Center operations assessing work quality
− Software as a Service (SaaS)
− Cloud (On-line Storage) Services
 Support function/ services:
− Cafeterias
− Copy centers
− Security The BPO Contract
− Janitorial Services  A business process outsourcing (BPO) contract
− Trucking/ Shipping is a formal agreement between a client and a
− Building Maintenance service provider to take over a “ pre-agreed
 Routine activities or activities that can portion” of the client's business operations.
be automated at larger centers:  This “ pre-agreed portion” is documented in the
− Small banks outsourcing check processing contract as the scope of work (SOW).
to larger banks, riding on ATM base of multi-  The BPO contract, with all its attachments,
bank network assumptions, and documented agreements, is
− Small vendors using Amazon.com as data referred to as the master services agreement
center, marketing, and payment processing (MSA).
platform
− Banks using common/multi-bank core Master Services Agreement
banking services of large technology Definition: Covering agreement that summarizes
providers terms applicable to every job-order with the service
 Seasonal Requirement/s: provider
− One day 50 employees needed; next day
only 10 are needed Main elements:
− Christmas hires to handle additional volume A.Service to be provided
of transactions B.Performance management, issues, change
− Temporary extension of operating hours to management
accommodate foot traffic C.Country laws
 All Part-based Activities:
− These are activities that are: routine,
scheduled, with little uncertainty
− Automobile assembly Scope of Work
− Electronics assembly Definition: Describes specific work to be delivered,
− Packaging solutions by when, at what cost
− Handicrafts or garments for mass
production Considerations:
− Can be similar to a “ job order”
Key Technologies that Support Outsourcing − Is generally an attachment/addendum to a Master
Video conferencing: Agreement, points
• HP - Halo (8.5 min. video) to covering terms
• Cisco - Telepresence − May state that in case of terms inconsistency, the
• Sun - MPK20: Project Wonderland SOW or Master Agreement supersedes
Web-based conferencing and workflow tools:
• WebEx
• MS Windows Meeting Space
Core Elements BPO Contract Financials
 Service to be rendered or provided as
documented in the Scope of Work (SOW) CAPEX (or Capital Expenditure)- is a business
− Out-bound sales calls expense incurred to create future benefit.
− In-bound inquiries or subscriptions Expenditure on assets like a building or the physical
− Delivering food or flowers or mail space, machinery, equipment or upgrading existing
facilities so their value as an asset increases.
 Performance standards expected from the
service provider; Service Level Agreements OPEX(or Operational Expenditure)- is the money
(SLA), and, Key Performance Indicators (KPI) the business spends in order to
− “ Handle Time” and “ Average Handle turn inventory into output (throughput). These are
Time” operating expenses which also include depreciation
− Sales attainment of plants and machinery which are used in the
− Customer satisfaction rating production process.

 Timeline of the contract; start date (“ go live” Those expenditures required for the day-to-day
), and, duration functioning of the business, like wages, utilities,
− It is a detailed schedule of when the maintenance and repairs fall under the category of
transition period starts and when the service OPEX
provider assumes control of the contracted
processes
− In terms of type per duration; most
contracts are typically multi-year contracts,
however and when deemed most effective,
on-demand contracts may also be put into
effect

 Costs to the client


− Refers to the payment made by the client to
the service provider for honoring contractual
agreements

 Other Specific Operational Requirements Components of Process Cost


− Who will provide the service Process costs associated with roles
− Qualifications of personnel (activities-processes-tasks) that may be outsourced
− Location of operations via the offshoring outsourcing strategy
− Outline of reporting procedures, decision- 1. Labor cost
making, and escalation of problems − Compensation
− Legal provisions (e.g., non-competition, − Benefits
confidentiality) − Bonuses
− Incentives
Pricing Models
2. Direct costs
There are two pricing models that are commonly − Employee Development (Training),
used in outsourcing contracts; (1) fixed price, and, Employee Relations Programs
(2) time and material. − Employee Tools/ Equipment; desktop
computers, communications
1. Fixed Price: − Coordination and Management: travel,
 This pricing model is easy to plan and more representation, meetings, and, workshops
predictable than other
pricing models. 3. Indirect costs
 A fixed, pre-agreed price per unit is negotiated − Infrastructure: indirect costs for network,
(e.g., a fixed price per call or a fixed price per mail, and other shared employee services,
transaction) rental, depreciation/ amortization
 Advantages for service providers: it is known in − Other charges: head office or regional
advance what will be paid and what will be shared cost allocation, interest cost, foreign
delivered exchange gains/ losses
 Advantages for clients: provides greater cost
certainty Components of Loaded Onshore Cost
 Disadvantages: several risks with capital
requirements and lower flexibility Loaded Annual Cost:
1. Compensation: Salary and Bonuses
2. Time and Material. 2. Benefits: Training, Health and Life Insurance,
 The price for service is based on the time and Profit Sharing, Pension Matching, Worker’ s
material that was used. Compensation, Employer share of payroll and Social
 Used when a service is very flexible and it is not Security taxes
predictable in terms of how much time and 3. Infrastructure: Facilities, Venue Rent, IT Support
material is needed.
 In some cases, a maximum price for the service Regulatory Requirements - BOI
is negotiated by the client/ customer to build in Qualifications and Requirements ~ PEZA
some control or safety level.
Adherence to GovernmentRegulations (External):
- Board of Investments (BOI)
- Bureau of Internal Revenue (BIR) facilitate the business operations of investors in
- Bureau of Immigration export-oriented manufacturing and service
- Department of Labor and Employment facilities inside selected areas throughout the
(DOLE) country proclaimed by the President of the
- Pag-Ibig Fund Philippines as PEZA Special Economic Zones.
- Philippine Economic Zone Authority (PEZA)
- Securities and Exchange Commission Qualification
(SEC)  Export-oriented enterprises that locate in any of
- Social Security System (SSS) PEZA special economic zone Requirements
- Data privacy Law  Duly accomplished and notarized PEZA
application form and anti-graft certificate.
Industry/Company Regulations (Internal):  Corporate Profile (including that of parent
- Institutional and operational standards/ company, if applicable)
policies/ guidelines  Board Resolution authorizing the filing and
- Service provider implements own designation of a representative
regulations  Securities and Exchange Commission SEC
Certificate of Registration, Articles of
External Regulatory Requirements - BOI Incorporation and By Laws (if not available,
submit draft of Articles of Incorporation)
Board of Investments  Project brief(i.e., Information on Market,
− A Republic of the Philippines agency created under Technical, Financial and Management aspects
the Department of Trade and Industry. of the project to be registered)
− It strives to attract direct investments into the
country to contribute to economic growth and jobs Data Privacy Law– Republic Act No. 10173
creation in the Philippines An act protecting individual personal
information in information and communications
BOI Qualification systems in the government and the private sector,
− A Philippine enterprise can register their project with the creating for this purpose a national privacy
BOI if the proposed activity is listed as a preferred project commission, and for other purposes
in the current IPP. Said enterprise may engage in
domestic-oriented activities in the IPP whether classified Industry Specifi cRegulations- Control of
as pioneer or non-pioneer
communication channels and information
However, an activity which is not listed may still be entitled systems:ARTICLE16-(1)
to incentives if the following conditions are met: The communication channels and
− At least 50% of the production is marked for export (for information systems of the bank shall be controlled to
60% Filipino-40% Foreign-owned enterprises); or ensure that information obtained within the bank is
− At least 70% of production is marked for export (for reliable, complete, traceable, consistent, in a suitable
more than 40% Foreign-owned enterprises) format and character to meet the requirement, and
accessible by relevant units and personnel in a
timely manner

− For foreign-owned firms or those whose foreign Industry Specific Regulations-Auditing of


investment exceeds 40% of the outstanding capital stock partnerships subject to consolidation:
who can engage in domestic-oriented activities, can only ARTICLE34-(1)
be registered with the BOI if they propose to engage in an Banks shall take all necessary measures to
activity listed or classified in the IPP as pioneer. ensure that their internal audit units can inspect all
− However, if it fails to meet the pioneer classification, it activities and units of their consolidated partnership
can likewise opt to be an export-oriented firm to qualify for without limitation
BOI registration. However, this time, the export
requirement is at least 70% of actual production

BOI Requirements:
− DTI Registration: Sole Proprietorship
− SEC Registration: Corporation, Branch Office,
Regional
Headquarters
− Audited financial statement and Income Tax
Return for
the past three years (if applicable)
− Board Resolution to authorized company
representative
− Accomplished Application Form 501 and Project
Report

PEZA, The creation of


 The development of Special Economic Zones
throughout the country, and the very competitive
incentives available to investments inside PEZA
Special Economic Zones are embodied in the
Special Economic Zone Act of 1995 (Republic
Act No. 7916), a law passed by the Philippine
Congress.
 Promote Philippine investments, extend
assistance, register, grant incentives to and

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