NAME: ……………………………………………………………..

Charlie’s Bar Christmas Advert Charlie’s Bar Advert: https://www.youtube.com/watch?v=98j-L6TOEbA

Charlie’s Bar’s simple yet heart-warming advert features an old man strolling through the town by himself while wearing a dejected expression. Once inside the bar, he is accompanied by a couple and their adorable
dog who sit, drink and converse with him. What is the MESSAGE behind the advert?

1_What is the PURPOSE of this particular scene in the advert? Why show 3_DESCRIBE what you see in this clip. What do the couple do that show
this clip? What does it give us a snapshot of? courtesy and respect to the old man?

3b What does this scene suggest about the couple?

4_What do the couple do that is so important to the man and to the overall
message of the advert?

4b How do you think this makes the old man feel?

2_What is the PURPOSE of this particular scene in the advert?

What does this scene suggest?

5_What is so important about the final scene? What is the overall

message of the advert?

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WRITING TASK: IMAGINE you ARE the old man in the advert. Write a DIARY ENTRY about your day. Explain what
happened in your day and how you feel.
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Ms Mc Glone
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 There are many PERSUASIVE TECHNIQUES used in the Charlie’s Bar Christmas Advert to appeal to our sense of sympathy or compassion. These techniques can
be Presentational Features, Organisation of where they are places and Words used. Music, Colours, Images, Language but also the Mise-en-Scene which means
‘setting the scene’ or ‘everything in scene’. In the advert, the Mise-en-scene captures many scenes from a graveyard to a warmly lit bar with a welcoming fire etc
Refer to a technique and explain HOW it contributes to the overall message of the advert from Charlie’s bar?

Technique used by the DIRECTOR of the advert EXPLAIN HOW this technique contributes to the message of the advert. What emotion does it
create?
Example 1
Example 2
Example 3

Ms Mc Glone 3
TASK: Your JOB is to CREATE the mise-en-scene for a Christmas Advert. Mise-en-scene means ‘setting the scene’ so think about everything you would add into the
scene. Draw your scene and label what props etc you have in it and why. What is the PURPOSE of them being there. What emotions do they stir? Eg: Roaring fire in the
pub creates a welcoming, warm atmosphere. Creates an inviting feel and makes the pub seem a safe, welcoming haven for people to visit.

Advert
GENRE

Mis-en-scene
‘setting the scene’

▪ The scenery ...

-how is the set designed?
- What is in the background?
- What are the actors surrounded by?

▪ Music and sound:

- What type of music is used? Why this type?
- HOW and WHY is music used?
- Does it add to the emotion/ atmosphere of the
scene?

▪ Characters:
-WHAT characters do you place in the
scene?
- How should they appear and why? -
Are they serious, happy, comical and why do you
think the actor plays it this way? What
mood/emotion do you want to get across?

▪ The lighting –
- is it dark or bright,
- is it natural lighting (the sun) or artificial lighting
and for what purpose?

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