INNOVATION MANAGEMENT

IBM
City College of Angeles

B.S. in Entrepreneurship

FINALS
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Notes

Things to remember:
INTELLECTUAL PROPERTY - It is concerned with the legal rights associated with creative effort or
commercial reputation.
PATENTS - It normally offers a 20-year monopoly.
DESIGN - It is for the outward appearance of an article and provides exclusive rights for up to 15 years.
TRADEMARK - It is a distinctive name, mark, or symbol that is identified with a company’s products.
COPYRIGHT - It provides exclusive rights to creative individuals for the protection of their literary or
artistic productions.
STRATEGIC ALLIANCES - It pertains to firms cooperating out of mutual need and sharing the risks to
reach a common objective.
LICENSING - It is a relatively common and well-established method of acquiring technology.
SUPPLIER RELATIONS - It is an established, close working relationship with the suppliers.
JOINT VENTURE - It is a separate legal entity, with the partners in the alliance normally being equity
shareholders.
OUTSOURCING - It refers to the delegation of non-core operations from internal provision to an external
entity specializing in the management of that operation.
COLLABORATION - The absence of a legal entity means that such arrangements tend to be more flexible.
INNOVATION NETWORKS - It is the new form of organization offering a sort of virtual organization.
INDUSTRY CLUSTERS - It is the geographic concentration of interconnected companies and associated
institutions in a particular field that are present in a nation or region.
R & D CONSORTIA - It describes the situation where several firms come together to undertake what is
often a large-scale activity.
TRUST - The concept wherein all forms of collaboration involve an element of risk and require substantial
amounts of control.
PROCESS - It is where trust is tied to a past or expected exchange, such as a reputation or gift exchange.
PERSONAL - It is where trust is tied to a person, depending on family background, religion, or ethnicity.
INSTITUTIONAL - It is where trust is tied to formal structures, depending on individual or firm-specific
attributes.
GOODWILL - Mutual expectations of open commitment to each other beyond contractual obligations.
R & D - It remains a strong belief that these departments are freewheeling places of artistic disorder.
Things to understand:
1. An injunction is an order of the court that prohibits a person from making infringing copies of a work
of copyright.
2. An account is useful, especially if the amount is likely to exceed that which might be expected from an
award of damages.
3. The owner of the copyright can bring a civil case and ask the court for damages.
4. Negotiations about each other’s needs include commercial and technical knowledge.
5. The formation of a strategic alliance is a three-step process.
6. Process trust is where trust is tied to a past or expected exchange, such as a reputation or gift
exchange.
7. Basic research activity involves work of a general nature intended to apply to a broad range of uses.
8. Applied research activity involves the use of existing scientific principles for the solution of a particular
problem.
9. Technical service focuses on providing a service to existing products and processes.
10. Traditionally, Industrial research has focused on a variety of research activities performed within the
organization.

Things to recall:
The process of forming a strategic alliance: SELECTION & NEGOTIATION
The R&D strategic decision-making process: CORPORATE & BUSINESS
Classification of areas of research emphasis in industry and university: BASIC & APPLIED
Remedy against infringement: INJUNCTION & ACCOUNTS
Generic types of strategic alliance: LICENSING & OUTSOURCING
Type of intellectual property: PATENTS & COPYRIGHT
Type of trust: PERSONAL & PROCESS
The main activities of industrial R&D: IMPROVEMENT & DISCOVERY
From an R&D perspective, the company’s technology base can be categorized as: CORE &
COMPLEMENTARY
Business strategies can be based on: AFFORDABILITY & CONTRIBUTION

Things to practice:

With the birth of the internet through technology, e-commerce platforms have become visible and
relevant in the fast-emerging world that we live in. Shopee and Tiktok, to name a few, considerably make
their debuts and reach their peak as time goes by.

With this, you are given the opportunity to gain knowledge of Innovation Management and the
application of technology. Kindly create a new platform that will be launched as "Pee-Tik."

Requirement:
1.Logo and brief description
2.Design and brief description
3.Trademark and its brief description