1.

) Retail distribution:** ( Phúc )

- Definition: Is the process of transferring products from the manufacturer to the final consumer through retail channels.

- Development history Originating from the traditional form of commodity exchange, retail distribution has developed from
the corner store to a diverse and global model.

- *Model and operating method:* Includes factors such as retail locations, inventory management, marketing and
customer service.

**Deployment of retail distribution in Vietnam and the world:**

- *In Vietnam:* Transforming with the rise of online shopping models, as well as the development of large retail chains and
convenient payment methods.

- *Around the world:* Continued digital transformation, the integration of artificial intelligence and data analytics in
inventory management and customer engagement, and accelerating retail models have social responsibility.

2) The potential of retail distribution in VN ( T Nhân )

The retail market of Vietnamese commercial enterprises in the new context has strong development potential such as:

Economic Growth: Vietnam has experienced steady economic growth, which has contributed to an increase in consumer
purchasing power.

Young and Growing Population: Vietnam has a large and youthful population, with a significant percentage falling into the
young and middle-aged demographic. This demographic is often a key driver of consumer spending, creating a substantial
market for retail products and services.

Digital Transformation: The rise of digital technologies and e-commerce has transformed the retail landscape. Vietnamese
consumers are increasingly embracing online shopping and digital payment methods, providing new channels for retailers to
reach customers and expand their market reach.

3) Retail businesses must follow Retail Supply Chain Management for effective distribution. ( H Nhân )

What Is Retail Supply Chain Management?

Supply chain management involves overseeing the inbound and outbound logistics for every product a retailer sells, which
includes all of these links in the chain, and more. Every process in the retail supply chain, from demand planning, sourcing
materials and coordinating suppliers to tracking inventory, monitoring warehouse operations and manufacturing and
delivering products, must be managed effectively for optimal supply chain performance.

Key Takeaways

 Retail supply chain management helps retailers streamline their supply chain processes from start to finish, weeding
out inefficiencies and providing better customer experiences.
 To optimize supply chain processes, businesses can benefit from gaining an integrated view of performance and
system data across every link of the chain.

The Importance of Retail Supply Chain Management:

4) Retail Supply Chain Management Challenges ( TP )

Businesses face a range of challenges that can disrupt their supply chain operations, drive up their inventory costs and, in the
worst case, lead to missed targets and dissatisfied customers

 Managing Multiple Vendors

Retailers who work with several vendors, particularly foreign vendors, have difficulties keeping track of, evaluating, and
managing relationships.
  Optimizing Inventory Levels

Inventory optimization is crucial since missing demand can result in stockouts, missed sales opportunities, and customer
unhappiness.

 Dealing With Global Shortages

Global shortages can disrupt supply chains, causing businesses to reassess vendor relationships, worker strikes, pandemics,
and higher raw material costs

 Reducing Costs and Time to Market

Effective supply chain management assists retailers in managing complicated supply networks, lowering costs. This results in
improved inventory analytics and on-time deliveries, reducing customer unhappiness and business risk.

5) Strategies to Improve Retail Supply Chain Management ( TP)

Due to the complexity of supply chains, retailers must implement effective management practices and technologies to
improve processes.

 Implement Automation

Automation software improves supply chain efficiency by tracking and controlling retail inventories, minimizing human error
and manual data entry, and allowing robots to choose, stock, and transfer products more efficiently.

 Adopt a Demand-Driven Supply Chain Model

A demand-driven supply chain model coordinates operations, marketing, and sales to forecast and adjust product demand,
ensuring production and inventory plans respond to real-time market demands.