What is your age

What is your name? group? Your gender? Your Occupation?

Ankit 20-30 Male Student

Varun 20-30 Male JOB

Swati 20-30 Female JOB

sankalp 20-30 Male Student

abhinav 20-30 Male JOB

Utkarsha 20-30 Female JOB

Kritika 20-30 Female JOB

Charulata chavan 51-60 Female Housewife

Priya 20-30 Female JOB

banani das 41-50 Female Housewife

Radha venkat 41-50 Female Buiseness

Pranay Poornasai 20-30 Male Student

Rizwana 41-50 Female Housewife

Ashwini 20-30 Female JOB

female 10

male 1
jointly/children 3
 What were the main
attributes that
In your household, Who primarily influenced your What motivated you to
who typically makes influenced the decision decision to buy this try Makhana as a
snack purchasing to purchase this particular makhana snack for the first
decisions? Makhana snack? snack? time?

Mom Mom Healthy Health concerns

Trying something
Spouse Spouse Healthy different

Myself Myself Healthy Dietary consideration

Jointly Myself Healthy Health concerns

Recommended by
Myself Myself Taste/Flavor others

Myself Myself Healthy Health concerns

Myself Myself Healthy Health concerns

Jointly Friends/relative Healthy Health concerns

Trying something
Myself Family Healthy different

Trying something
Children Children Taste/Flavor different

Myself Spouse Healthy Health concerns

Recommended by
Mother Family Taste/Flavor others

Myself Myself Healthy Dietary consideration

Myself Myself Healthy Health concerns

Healthy 11
Taste/Flavor 3

Planned and
researched
Impulsive
As an alternative
snack
 What else would you
How would you define How important is like brand to motivate
your purchase How often do you branding of makhana you to buy makhana
decision of makhana? purchase makhana ? snacks? snacks?
Planned and
researched frequently doesn't matter price
Planned and
researched occasionally prefer unbranded price

Planned and
researched occasionally important price
special
Impulsive occasion/events very important flavors
As an alternative
snack occasionally important discount/promotion

As an alternative
snack frequently important flavors
Planned and
researched frequently doesn't matter packet size
Planned and
researched occasionally important discount/promotion

Impulsive occasionally doesn't matter flavors

As an alternative
snack occasionally doesn't matter price

Impulsive occasionally doesn't matter flavors

Impulsive occasionally important discount/promotion

As an alternative
snack frequently prefer unbranded price
Planned and
researched occasionally important discount/promotion

occasionally frequently special events

4 2 0
3 0 1

2 2 0
 What attributes you Where did you
Which snack do you like about those purchase this
prefer over makhana? snacks ? makhana product?
Less Calories and quick commerce
corn snacks /(nachos) taste (blinkit/zepto)
online platform
namkeen/mixture taste/flavor (amzon/flipkart)

easily online platform

namkeen/mixture available/convenience (amzon/flipkart)
Versatility of puffed
puffed rice rice convenience store
quick commerce
potato chips taste/flavor (blinkit/zepto)

easily supermarket/grocery
namkeen/mixture available/convenience store

namkeen/mixture taste/flavor convenience store

supermarket/grocery
soya snacks taste/flavor store
supermarket/grocery
soya snacks taste/flavor store

easily supermarket/grocery
popcorns available/convenience store

corn snacks /(nachos) taste/flavor healthy food store

supermarket/grocery
potato chips price store
supermarket/grocery
namkeen/mixture taste/flavor store
supermarket/grocery
potato chips taste/flavor store
Your Occupation? Your gender?
Student Male
JOB Male
Student Male
JOB Male
Student Male

10 female
1 male
3 jointly/children

housewife student employed

female 3 0 6
male 0 3 2
Chart Title

female male
 What is your age
Timestamp What is your name? group? Your gender?
3/13/2024 18:16:50 Rima 31-40 Female
3/13/2024 18:17:43 Ramesh 20-30 Male
3/13/2024 18:20:18 Aayush 20-30 Male
3/13/2024 18:20:20 Mahesh 41-50 Male
 snack purchasing influenced the decision Which snack do you
Your Occupation? decisions? to purchase snack? prefer?
Housewife Myself myself potato chips
Student Myself myself corn snacks /(nachos)
Student Myself friends potato chips
JOB Spouse family namkeen/mixture
What motivated you to your purchase How often do you How important is
try this snack? decision of snack? purchase snacks ? branding of snacks?
just another
trying snack
something planned occasionaly important
different Impulsive occasionaly not importnat
recommended Impulsive frequently not important
recommended Impulsive frequently very important
like about those purchase this
snacks
easily ? makhana product?
supermarket/grocery
available/convenience store
supermarket/grocery
taste/flavor
easily store
supermarket/grocery
available/convenience store
supermarket/grocery
taste/flavor store