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  • Titan65 Sports

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    velivelli.mba23149
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    The business was facing stagnant growth due to a lack of clarity around its target audience and identity. To address this, it planned to run media campaigns and increase production and sponsoring of sporting events to expand outreach. It also aimed to better define its product categories and increase outlets in smaller cities to reinvigorate growth.

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    The business was facing stagnant growth due to a lack of clarity around its target audience and identity. To address this, it planned to run media campaigns and increase production and sponsoring of sporting events to expand outreach. It also aimed to better define its product categories and increase outlets in smaller cities to reinvigorate growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views1 page

    Titan65 Sports

    Uploaded by

    velivelli.mba23149
    The business was facing stagnant growth due to a lack of clarity around its target audience and identity. To address this, it planned to run media campaigns and increase production and sponsoring of sporting events to expand outreach. It also aimed to better define its product categories and increase outlets in smaller cities to reinvigorate growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Business Challenge: Stagnancy in growth

    Challenges: not clear about target audience, not clear about its own identity.
    Methodology
    a. Running various media campaigns to increase outreach
    b. Increasing the production
    c. Sporting events(marathons)
    d. Defining Product Categorization
    e. Increasing the number of outlets in Tier III and non-tier cities
    Business Impact:

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