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    The document outlines an induction task for a club to design an Instagram marketing campaign. It instructs to focus the campaign on promoting travel, adventure or health/fitness in Uttarakhand at IIM Kashipur. A roadmap for the campaign is requested, specifying days, times and rationale. Bonus points are offered for creating a sample video/reel post to support the proposed campaign.

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    The document outlines an induction task for a club to design an Instagram marketing campaign. It instructs to focus the campaign on promoting travel, adventure or health/fitness in Uttarakhand at IIM Kashipur. A roadmap for the campaign is requested, specifying days, times and rationale. Bonus points are offered for creating a sample video/reel post to support the proposed campaign.

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    3 views1 page

    Taaa

    Uploaded by

    velivelli.mba23149
    The document outlines an induction task for a club to design an Instagram marketing campaign. It instructs to focus the campaign on promoting travel, adventure or health/fitness in Uttarakhand at IIM Kashipur. A roadmap for the campaign is requested, specifying days, times and rationale. Bonus points are offered for creating a sample video/reel post to support the proposed campaign.

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    EXPEDITION CLUB

    INDUCTION TASK

    Task: Design a campaign for Expedition Club Instagram a/c to promoting


    Travel, Adventure or Health and Fitness activities.

    Please Note:
    1. The Campaign should be focussed on Uttarakhand and IIM Kashipur
    2. Create a Roadmap for the campaign - What day(s) of the week, what time of the day and Why.
    3. Design a post supporting your campaign. Bonus points for Video post/Reel.

    Note: You can visit Expedition Club’s Instagram page for reference : @expeditionclub_iimkashipur

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