Transnational Strategic Management

Assignment 01
A vision statement describes what an organization desires to achieve in the long-run..
It depicts a vision of what the company will look like in the future and sets a defined
direction for the planning and execution of various strategies.

A mission statement defines what line of business a company is in, and what purpose
it serves. Every company should have a precise statement of purpose that gets people
have insight about what the company does and motivates them to become part of the
organization. A mission statement should also define the company’s corporate
strategy.It usually works well when included in the “About Us” or “Bio” section of a
website as this is an easily identifiable page.

Vision and Mission statement of few companies-

1. LinkedIn-

Vision- Create economic opportunity for every member of the global workforce.

Mission-Connect the world’s professionals to make them more productive and

successful.

2. Amul-

Vision- Amul ‘s vision is to provide more and more satisfaction to the farmers,
employees and distributers

Mission- We endeavor to satisfy the tasteand nutritional requirements of the customers

of the world, through excellence in marketing byour committed team. Through co-
operative networking, we are committed to offering quality products that provide best
value for money.

3. Tesla-

Vision-To accelerate the world’s transition to sustainable energy.

Mission- To create the most compelling car company of the 21st century by driving the
world’s transition to electric vehicles.
 4. Nike-

Vision - Bring inspiration and innovation to every athlete* in the world.

Mission- Create groundbreaking sports innovations, make our products sustainably,

build a creative and diverse global team, and make a positive impact in communities
where we live and work.

5. IKEA-

Vision-To create a better everyday life for the many people.

Mission-Offer a wide range of well-designed, functional home furnishing products at

prices so low that as many people as possible will be able to afford them.

After analyyzing the Mission and Vision statement of above 5 and various other
companies I conclude that the Mission statement defines what an organization does
and includes goals which the organization strives ti achieve whereas the Vision
statement clarifies the aspirations of the organization and also define its direction.

In short, The mission is the “what” and the “how”, and the vision is the”why”.

Part 2- Vision statement for me-

“To live life as fully and peacefully as I can”

Part 3- Vision and Mission statement of BHU and IM-BHU

BHU

Vision- “To be globally prominent university”

Mission- “BHU aims at providing quality educational experiences that fosters career
success through the development of effective communication, cultural awarness and
affordable and safe learning environment enabling them to be globally competitive and
socially responsible citizens with intrinsic values.”
IM-BHU-

Vision- “Our Vision is to be a recognized and renowned leader in developing expertise

that create opportunites in India and globally.”

Mission-“Our mission is to provide high quality business

education,extensive curriculum and imperishable contributions through
active engagements with national and global communities.We are equally
committed to developing new scholars and leaders through our faculty
research and Phd. Programmes.”