100%

80% Body Care

60% Hair Care
Face Care
40% Color
20% Cosmetics
Hand Care
0%
2014 2016 2021

50
45
40
35
30 Premium
25
20 Popular
15 Mass
10
5
0
2015 2019
\

Strength
 It is at a rapid growth rate and is to be
forecasted to be 20 Billion by 2022.
 Technology has helped entrepreneurs to
create brands which are solely sold online.
 Young demographics and improving
standard of life makes cosmetic industry
promising.
Weakness
 Fierce Competition- New brands are
entering the market on a daily basis
 Very price conscious consumers
 One of the industries to suffer the most in
case of inflation, depression and pandemic.

Threats
 Competition from global brands (cheap
brands and products of China)
 Uncertain regulations and political climate
 Consumers concerned about environmental
impacts.
Opportunities
 Huge population of Millennials and Gen Z
 Emerging market- Still there are unexplored
areas.
 No fierce competition among products
which cater to dark skins.
 Opportunities to promote the brand on the
web and enter into new and less accessible
markets.
 Sale (%)
35

30

25

20 Sale (%)

15

10

0
Rural Urban Town Class Metro

Distribution Channels(%)
60
40
20
0
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