Presented by

Impact of Covid19 on Devashree Shahani -73

E-commerce Industry Tressa Thomas - 111

Mohammed Haveliwala- 85
Saurabh Jalewar - 102
Tejas Mohadikar - 110
Ansh Dengre - 67
E-Commerce and Pandemic

E-commerce

E-commerce status in covid 19

times

Major players
 Trends in E-commerce

Online sale is unstoppable Young Consumers To Change

the Business Landscape

Mobile shopping will continue Change in purchasing

to rise power

The rise of remote working Category-based demand

 Disruption in Supply Chain

Raw Materials / Service Inputs Parts and Components and Finished goods
Semifinished goods

Shutdown of factories create a chain reaction , affecting trade of other countries, even if thier
manufacturing facilities are oprerational and borders are open
Export is reduced Factories in
Factories in partner countries cannot
and no direct pandemic countries
sell through supply chains, they stop or
dependency on shut down. They
reduce their output and buy less inputs
pandemic hit stop importing
from abroad
countries goods
 200

Demographics
Women- 24%
Active Internet Users
624 million
Online buyers ($ Billion)

150 Online Spending in India (Milions)

Active E-commerce Penetration
76.7%
Men- 76%
Average Customers
100
50%
per day %

40%

50
30%
25-34 25-34
37% age
20%
0 group
2017 2018 2019 2020 shops
10%
639 million-Number the
18-24 most
of internet users in
0% India 2020- 2nd 31% online
2017 2018 2019 2020
highest after China's
Internet Penetration Rate In India 950 million
Source- Statista 2020
 Myntra
9.9%

Snapdeal
14.9%
Amazon
32.7%
Covid impact on urban and
rural areas
Pre covid

IndiaMart
19.8%
Most preferred e-commerce companies in
Flipkart
22.8% urban areas pre and post covid
Myntra

Giants performing relatively well in urban

10%

Snapdeal
5%
areas
The urban population prefers Amazon and
Post covid

Indiamart Amazon
10% 40%

Flipkart over other e-commerce companies

Sales boosted post covid period

Flipkart
35%
 Myntra Snapdeal
10% 10%

Most preferred e-commerce

companies in rural areas pre and
Pre covid

post covid
Flipkart
30%

Amazon
50%

Myntra
5%

Snapdeal
30%
Amazon
25%

Poor performance by e commerce giants

Post covid

during covid
Rural population trust on early players
Equal focus on rural areas
Establishing connectivity
Flipkart
40%
 Impact on major E-commerce business
Immediate downfall after National lockdown.
Preferring Online purchases.
E-commerce being one of the growing sector in covid-19
200mn

Grocery , food and beverages

Heath, personal care, beauty 18%
150mn 24% March 20

Furniture
5%
July 20
100mn Auto parts
2%

Books
4%
Dec 20

50mn

Apparel & accessories

Feb 20
45%

0mn
Amazon FLipkart Myntra Snapdeal Nykaa 1mg 0 5 10 15 20 25

Sales of essential products in offline

Top 5 most visited sites Categories of Sales and online stores
source: economictimes, Statista
 Kirana stores beat e-commerce giants during coronavirus crisis

Only 41% got essential goods on E-commerce Nearly 60% got essential goods in local stores
Able to get everything Not being able to get anything
16% 5%

Not being able to get anything Able to get everything

Not being able to get most items
31% 25%
17%

Able to get most items

25%
Able to get only a few items
18%
Not being able to get most items
13%

Able to get only a few items Able to get most items

15% 35%

33 %
Groceries and Esentials

18 %

Medium Value Items

- 11 % - 22 % - 18 % FMCG Healthcare and Pharma

High Value Items

Overall
Eyewear and accesories
0% 25% 50% 75% Fashion and accesories March - April 2021 , Source- Economic-Times
 Way Ahead..
1.The Indian e-commerce industry is expected to be
the 2nd largest market for e-commerce in the
world by 2034.

2. Challenges to E-commerce Development

i). E-commerce readiness assessments and strategy
formulation
ii). Payments
iii). ICT infrastructure and services
iv). Skill Development