WELCOME

 TO  THE  
COFFEE  
MASTERCLASS  
-­‐Wake  up  and  sell  the  Coffee  
Webinar  Schedule/  Recordings  
•  Webinar  1-­‐  Introduction/Facebook  Group/  Coffee  The  Why?  
•  Webinar  2-­‐  Specific  Niche  /  Target  Audience  /  Pricing  
•  Webinar  3-­‐  Product  Research  /  Coffee  Bean  Profile  /  Local  Roasters  
•  Webinar  4-­‐  Listing  Page  /  Selling  Strategies  /    
•  Webinar  5-­‐  Expanding  to  Europe    
•  Webinar  6-­‐  Private  Labeling  /  Product  Development  /  Business  
Development  /  Brand  Development  

•  Coffee  Fest  June  3rd,  Chicago  Illinois    

•  Spreecasts  /  Zoomcast  
 Mindset  
•  -­‐A  mindset  is  a  set  of  assumptions  held  by  one  or  more  people  that  
is  so  established  that  it  creates  a  powerful  incentive  within  these  
people  of  group  to  continue  to  adopt  or  accept  prior  behaviors  or  
choices  

•  The  fixed  mindset:  Are  you  sure  you  can  do  this?  Can  this  really  be  
done?  

•  Growth  Mindset:  “I  think  in  time  I  can  learn  to  do  this!”;  “If  I  push  
ahead  and  take  action  on  what  I  learn  I  can  do  this  too!”;  “Others  
have  done  it  which  means  it  can  be  done!”  
Relationships  
•  The  relationships  that  you  build  with  Vendors  and  Suppliers  and  
also  with  other  Amazon  Sellers  will  enable  you  to  make  trading  
Coffee  very  Profitable  

•  Most  Coffee  Manufactures  have  zero  interest  in  marketing  online,  

they  targets  Brick  and  Mortar  stores.  
•  Opportunity  to  Build  a  relationship  and  carry  their  products  
exclusively  Online…  
• Action  Item:  Start  your  research  with  Local  Roasters  right  in  the  
area  where  you  live.  
Action  
•  I  never  sold  coffee  before,  Where  do  I  start….  
•  Get  familiar  with  popular  brands  and  sizes  right  from  Amazons  
Product  listings  page:  (Not  the  only  place  but  a  good  start)  
•  Bring  your  creativity  to  selling  coffee!!  
Coffee  Berries  
Coffee  Facts  (Coffee  contains  Vitamins  B2/5)  
Coffee  Belt  
Popular  Brands  and  Sizes  
Coffee  Flavors  /  Sizes  /Formats  
Always  look  for  Associated  Products  
Do  I  have  to  Drink  Coffee  to  Sell  Coffee?  
•  We  only  started  to  sell  on  Amazon  4  and  ½  years  Ago  
•  We  started  to  Drink  Coffee  4  and  ½  years  Ago  
Reasons  
• One  of  the  most  gifted  items  on  Amazon  
• Enjoyed  by  people  Worldwide  
• Most  persons  will  not  start  the  day  without  a  cup  
• One  of  the  most  traded  commodities  in  the  world  
• Listening  to  an  Interview  by  a  Amazon  Manager  and  he  gave  
some  insights  on  the  items  that  were  purchased  the  most  by  
Amazon  Buyers:  
• -­‐Coffee  
• -­‐  Toothpaste  
• -­‐-­‐  Vitamins  
• Very  Good  Sell  Through  Rate!!!  
Most  Popular  Forms  of  Coffee  /  Areas  
•  16oz  Beans                          .  Kcups  .  Capsules  .  Hospitality  Coffee  
•  16oz  Ground                    .  Office  Coffee  
•  8oz  Beans                              .  Single  Serves  
•  8oz  Ground  
•  2lbs  Beans  

•  Coffee  Growing  Areas  around  the  World  

•  South  America  
•  Africa  
•  Hawaii  (  Kona)  
•  Indonesia  
•  Caribbean      
One  of  the  Best  Replenishable  Products  to  Sell  
•  Coffee  meets  the  criteria  
•  Easily  available  at  Stores  and  Supermarkets  
•  Wholesale  Opportunities  
•  Private  Label  Opportunities  
•  Exclusive  Opportunities  (Be  the  only  seller  on  Amazon)  
Amazon  Reports  (Top  Sellers  UK  Store)  
Reports  from  a  PL  Product  (  US  Store)  
Coffee  for  your  health  (Dementia/Alzheimer's)    
Selling  Multipacks  
Selling  Multi-­‐Packs  10  Pack  
MultiPack  Sold  in  UK  
Single  pound  of  Coffee  in  France  
Loyal  Repeat  Customers  
Repeat  Loyal  Customers  
Customer  Since  2012  
Value  of  each  Customer  
•  Amazon  protects  its  customer  by  not  allowing  us  to  market  to  them  
outside  of  their  platform…  
•  Single  Coffee  Customer  with  25  orders  in  3  years  is  Valued  @  $3000  
to  our  business,  once  we  are  in  stock,  we  will  be  able  to  get  that  
customers  business.  If  we  are  out  of  stock  that  customer  will  still  
purchase  coffee  or  sometimes  wait  for  notification  of  when  we  are  
back  in  Stock  
Questions  and  Answer  /  Give  Away  
•  Each  webinar  session  we  will  give  away  one  product  line  that  we  
have  carried  successfully  in  the  past  and  currently…  
•  Where  did  coffee  originate  ?