COFFEE

 MASTERMIND  
GROUP  
Pricing  /  Expiry  Dates  /  Target  
Audience    
 
Class  Updates  
• Contact  local  Roasters  
• Get  local  price  list  
• Learning  coffee  lingo  
• Testing  with  store  bought  coffee  
• FB  Group    
• Coffeefest.com  Dates:  Chicago  June  5-­‐7  
• Walk  through  at  CoffeeFest  
Buying  Retail  Coffee  
Instore   Online  
• Walmart   walmart.com  
• Walgreens   target.com  
• Target    
• Publix    

• Kroger  
• Costco  
• BJs  
• Sams  Club  
Pricing  and  MSRP  
• Buy  Price-­‐  between  $3-­‐$9  
• Sale  price-­‐  3  or  more  
times  buy  price  not  less  
than  $14.99  
• Profit  Margins-­‐  as  low  a  
$3-­‐4  on  fast  selling  items  
• For  low  priced  singles  
multipack  INSTEAD  
• When  scanning  look  for  
multipack  listings  
Example-­‐  Multipack  
Best  Buy/Expiry  Date  
• Most  retail  coffee  is  good  for  1  year  sometimes  more  
• Biodegradable  kcups  are  good  for  6  months  
•   Most  coffee  are  vacuumed  packed  to  preserve  
freshness  right  after  roasting  or  grinding  
• One  way  valve  preserve  freshness  
• Re-­‐sealable  bags  are  attractive/desirable  
• Local  roasters  shelf  life  6  months  
• Test  quantities  first  before  adding  a  lot  of  inventory.  
One  way  Valve  for  Freshness  
Knowing  when  to  lower  prices  
• Increased  Competition  
• Lowered  prices  
• Comfort  date/expiry  date  approaches  
• Customer  feedback/reviews  
• Sales  slows  to  a  halt  
Best  Before  Dates  
Best  Before  Dates  (Critical  Notes)  
• Country  of  Origin  will  determine  date  format  
• Eg.  UK  Day/Month/Year  
• If  you  are  ordering  Coffee  from  outside  the  US  
its  key  to  have  the  manufacturer  correct  the  
date  format  for  the  US  Market  
• US  Format  :  Month  /  Day  /  Year  

• Best  Practice:  Month/  Year    eg.  December  2015  

Coffee  Listing  (Single)  
Flavor  Variation  
Size  and  Multi-­‐Pack  Variation  Listing  
Variation  Listings  Contd.  
Variation  Listings  Contd.  
Creating  a  Variation  Listing  Page  
Creating  a  Variation  Listing  Page  
Creating  a  Variation  Listing  Page  Cont.  
Creating  a  Variation  Listing  Page  Cont.  
Creating  a  Variation  Listing  Page  Cont.  
Creating  a  Variation  Listing  Page  Cont.  
Creating  a  Variation  Listing  Page  Cont.  
Creating  a  Variation  Listing  Page  Cont.  
Variation  Highlights  
• Different  UPC  Codes  for  Each  Size  Variation  
• Get  UPC’s  from  ebay  $25  for  1000  
• Make  sure  to  follow  Amazons  Policy    
• If  you  Delete  the  Parent  Listing,  you  will  Delete  all  
Associated  Child  Listings  as  well.  
• White  Background  for  Pictures  (Pixlr.com)  
• Can  be  used  to  combine  existing  Single  and  Multi-­‐
Pack    Listings.  (Doesn’t  have  to  be  new  listings)  
Variation  Highlights  
Homework      
• Getting  Coffee  From  Local  Stores  
• Creating  a  Variation  Listing    
• Creating  a  Multi-­‐Pack  Listing  
You  can  do  it  Take  Action  
Take  Action  Today!!!  
Questions  and  Answer