CONSUMER BEHAVIOUR

GROUP
MEMEBERS

SYEDA MUZNA
MUZNA KHALID
KHALID
JASPER PAULUS JASPER PAULUS
RAFIA SAJJAD RAFIA SAJJAD
Q.1: Consumer behavior gives Marketers an
understanding of the target audience and their
requirements.

1. University administrator
• Target audience (students)
• Administrator will control their day to day activities,
supervise them, preparation of budget.
• Link with students parents
• Counselling students on their courses
2. Graphic designer.
• Target audience (people interested in art works)
• Depends on lifestyle of the people
• Interests of designer
• Artistic (they like work activities that depend on artistic forms,
designs, and patterns)
• Realistic (they like working with the activities that include practical,
hands-on problems and their solutions), also they have enterprising
interests.
• Graphic designers influence your customer buying decision by helping
them making positive perceptions and positive image about the object
or place they are thinking about
3.Social worker in a government agency

• Main aspect is about the culture, a social worker

• Must be concerned about people’s attitude toward
government
• Look upon people style of living,
• Try to help people and to enhance they
• Way of living in rural areas who don’t
• Have the basic necessities of life.
• Work for the welfare of the people.
4. Nurse
• main aspect of the nurse is the patients and the age
of the patients
• Her main goal is that how she has to
• Manage the patients according to their age or
according to the situation condition they are having,
• How she has to motivate the patients so they can
fight with their disease willingly, by avoiding
depression.
 E-commerce
Product reviews Details of a
and ratings product

Benefits

Time Anytime,
saving any place
Effects of pandemic on E-
Commerce
• IMPACT ON
WORLDWIDE
CONSUMER
BEHAVIOUR
• E COMMERCE
CONTINUES TO GROW
GROCERIES
IT USERS
• It helps connect sellers
and customer on
mobile and web
platforms.
• It enables the effective
management of
customer orders,
deliveries, returns and
Seller payments of purchased
Customer goods.
Educated Buyers vs Uneducated Buyers

-Customers are armed with -Unable to avail opportunities.

information when they need to -Inconvenience
shop online.
-Educated people are at advantage
Q.3 Visit three websites that you are familiar with and write down every click that you
make and the patterns and the navigation patterns and times of your surfing. Then,
describe how a marketer—of a product of your choice— who had tracked your Web visits
to the sites could use the observation of your surfing in designing a customized advertising
message directed at you.

1. Coco Curls
2. TRESemmé
3. Function of Beauty
Coco Curls
TRESemme

Coco Curls
Function of Beauty
Coco Curls
• First I went to coco curls website.
• All the options regarding shop,
ingredients and quiz are shown at
upper corner on left side.
• Then I clicked on “Shop” which
lead me to three different options 1).
Shop products, 2). Shop accessories,
3) shop bundles.
• clicking on “shop products” option
guides to products that are in stock.
From which we can choose the one
we need.
• I chose curly hair shampoo and
conditioner.
• As this brand is specifically for
curly hair type therefore, all the
products available here are for curls.
TRESemmé
• I Searched TRESemmé on google
and went to its website.
• There is a straight line bar which
shows all the available options.
• And 4 line bar at the right upper
corner (if using on phone)
• All the six options appear on the
straight line bar.
• I clicked on “Hair needs” one
which lead me to the wide
collections of product for different
hair types. I specifically clicked on
curly and wavy hair . Which shows
all the available items in that
particular category.
Function of
Beauty
• exploring function of beauty
website, which I visit quite
often.
• Function of beauty sells
customized shampoo +
conditioner etc.
• I clicked on Product option
which we can easily find on the
page among other options
• By clicking on “Product
option” all the hair products
that are accessible from hair
shampoo, conditioner, oils and
serums, everything appears on
the screen.
• I chose my own shampoo type,
it’s quantity, color and even
fragrance
Time spent on surfing

Coco Curls TRESemme Function of Beauty

My time spent surfing While, the time Time spent on function
on Coco Curls website duration on of beauty (15-25 mins).
(10 – 15 mins approx.) TRESemmé website is Reason is this website
As you can easily find same as Coco Curls offers a lot of variety in
stuff you are looking products that it keeps
for on the website. (10-15 mins) you indulged. Although
it is easy to use.
Customized advertising message
• All the websites we visit track our information one way or another. Marketers
usually get our info through cookies that we accept while web surfing or through
discarded carts. This information helps in giving them an insight of what their
intended audience need.
• Then they will advertise their products all over our social media accounts
(Facebook, Instagram, YouTube) according to our observed web surfing history,
duration on their website.
• Sometimes, brand’s send a specific message to their loyal customers by letting
them know about their new collection, sale, discount offers.