IBF

IBF IS
IS YOUR
YOUR COMPETITIVE
ADVANTAGE
ADVANTAGE—
COMPETITIVE
—GET
GET YOU
YOU AND
AND YOUR
YOUR Demand Planning,
Forecasting & S&OP/IBP
STAFF
STAFF CERTIFIED
CERTIFIED TODAY
TODAY

Certification
Demand
Demand Planning,
Planning, Forecasting,
Forecasting, and
and
S&OP/IBP
S&OP/IBP Certification
Certification
As
As we
we move
move rapidly
rapidly into
into the
the age
age of of Big
Big Data
Data andand Analytics,
Analytics,
Forecasters
Forecasters and and Demand
Demand Planners
Planners have
have never
never been
been so so critical
critical
to
to maintaining
maintaining market
market share,
share, nornor have
have they
they been
been in in such
such highhigh

Program
demand.
demand. This
This role,
role, however,
however, requires
requires certain
certain skills,
skills, and
and employers
employers
must
must be
be sure
sure their
their S&OP/IBP
S&OP/IBP professionals
professionals possess
possess aa fundamental
fundamental
understanding
understanding of of the
the knowledge
knowledge and and practical
practical aspects
aspects of of the
the field.
field.
Certification
Certification allows
allows employers
employers to to build
build strong
strong teams,
teams, with
with the the
specific
specificskills
skillsrequired
requiredto todeliver
deliverserious
seriousvalue
valueto totheir
theirorganization.
organization.
IBF
IBF Certified
Certified professionals
professionals are are more
more likely
likely toto foster
foster change,
change,
encourage
encourage collaboration
collaboration and and consensus,
consensus, build build relationships,
relationships,
and
and improve
improve company
company performance.
performance. IBF IBF Certification
Certification sets sets thethe
standard
standard for
companies
for forecasting
companies across
forecasting &
across the
& planning
the globe
planning excellence,
globe knowknow and
excellence, aa standard
and trust.
standard that
trust. Certification
Certification benefits
that
benefits CPF • ACPF • CPF-C
professionals
professionals by by having
having their
their skills
skills formally
formally recognized,
recognized, with with
each
each level
level of
of certification
certification representing
representing aa milestone
milestone in in knowledge,
knowledge,
allowing
allowing professionals
professionals to to secure
secure career
career progression.
progression.
IBF
IBF Certification
Certification is
is the
the gold
gold standard
standard of
of forecasting
forecasting excellence
excellence --
sign
sign up
up to
to get
get you
you and
and your
your team
team certified
certified today.
today.

THREE
THREE LEVELS
LEVELS OF
OF CERTIFICATION
CERTIFICATION

11 Certified
Certified Professional
Earned
Earned by
Professional Forecaster
by passing
Forecaster (CPF)
passing exams
exams 1,
1, 22 &
& 33
(CPF)
• MASTER
MASTER DEMAND
DEMAND PLANNING,
PLANNING,
22 Advanced
Advanced Certified
Certified Professional
Professional Forecaster
Forecaster (ACPF).
(ACPF). FORECASTING
FORECASTING AND
AND S&OP/
S&OP/ IBP
IBP
After
After receiving
receiving CPF,
CPF, earned
earned by
by passing
passing exams
exams 4,4, 5,
5, &
& 66
33 Certified
Certified Professional
AA starting
Professional Forecaster–Candidate
starting point
point for
Forecaster–Candidate (CPF-C).
for students
students as
as they
they enter
enter the
(CPF-C).
the job
job market.
market.
• VALIDATE
VALIDATE SKILLS
SKILLS WITH
WITH AA
GLOBALLY
GLOBALLY RECOGNIZED
RECOGNIZED CERTIFICATE
CERTIFICATE

TURBO
TURBO CHARGE
Benefits
CHARGE YOUR
Benefits Of
Of IBF
YOUR CAREER
IBF Certification
Certification
CAREER WITH
WITH IBF:
IBF: • GAIN
GAIN THE
THE RECOGNITION
RECOGNITION TO
TO SUCCEED
SUCCEED
IN
IN THIS
THIS RAPIDLY
RAPIDLY CHANGING
CHANGING FIELD
FIELD

• IMPROVE
FOR
FOR EMPLOYEES:
EMPLOYEES: FOR
FOR EMPLOYERS:
EMPLOYERS:
•• Accelerate
Accelerate your your career
career •• Save
Save timetime and
and resources
resources as as IMPROVE LEADERSHIP
LEADERSHIP
growth,
growth, leadership
leadership IBF
IBF certified
certified individuals
individuals are
are
opportunities,
opportunities, pre-
pre- qualified,
qualified, allowing
allowing you
you to
to OPPORTUNITIES
OPPORTUNITIES AND
AND MARKETABILITY
MARKETABILITY
marketability,
marketability, and and job
job quickly
quickly identify
identify the
the right
right person
person

••
security
security
Validate
Validate your
your
for
for aa forecasting,
planning,
forecasting, demand
planning, and
demand
and S&OP/IBP
S&OP/IBP job job
• BEBE AA CATALYST
CATALYST AND
AND
professional
professional experience,
experience, •• Gain assurance that
Gain assurance that an IBF an IBF INSPIRATION
INSPIRATION FOR
FOR CHANGE
CHANGE
knowledge,
knowledge, and and skill-
skill- Certified
Certified individual
individual has
has the
the

••
sets
sets in
Build
in the
the field
field
Build confidence
confidence
background
background to
planning
to help
planning performance
help improve
improve
performance and and hit
hit • COMPLEMENT
COMPLEMENT SUPPLY
SUPPLY CHAIN
CHAIN
knowing the
the ground
ground running
running EDUCATION
EDUCATION AND
AND OTHER
OTHER
knowing thatthat you’re
you’re
prepared
prepared for for today’s
today’s •• Increase
Increase the the value
value of
of your
your
changing
changing marketplace
marketplace forecasting
forecasting and and demand
demand CERTIFICATIONS
CERTIFICATIONS WITH
WITH IBF
IBF
•• Complement planning
planning staff,
staff, department,
department, andand
Complement your your supply
supply
chain company
company
chain education
education & &
certifications
certifications withwith IBF
IBF •• Save
Save timetime and
and resources
resources
•• Become in
in training
training -- CPF
CPF oror ACPF
ACPF
Become more more
recognized professionals
professionals already
already have
have aa Institute
Institute of
of Business
Business
recognized at at your
your Forecasting
company, verified
verified body
body ofof knowledge
knowledge Forecasting && Planning
Planning
company, as as well
well
TEL:
TEL:+1.516.504.7576
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www.ibf.org

10-21
10-21
PA S S I N G T H E E X A M S : CE
IBF ISRTYOUR I F I COMPETITIVE
ED PROFESSIONAL
Preparation Materials F O R E C A—
ADVANTAGE SGET
TER YOU( CAND
P F ) YOUR
STAFF CERTIFIED
To earn the TODAY
CPF designation, one must pass exams 1, 2, and 3.
BOOK S
Demand Planning, Forecasting, and
Fundamentals of Demand Planning and Forecasting
S&OP/IBP
E XAM 1Certification
3 RD EDIT I O N
Author: Chaman L. Jain AsWhat
we move Yourapidly
Needinto To Know
the ageAboutof Big Data and Analytics,
This is the most comprehensive book written in demand planning and Demandand
Forecasters Planning, Forecasting,
Demand Planners have never been so critical
forecasting, covering every major topic a professional needs to know. to and S&OP/IBP
maintaining market share, nor have they been in such high
It discusses not only the different forecasting models in simple terms, demand. This role, however, requires certain skills, and employers
but also how to use forecasts effectively in business planning. It covers
• Role of Forecasting and Planning in Decision Making
must be sure their S&OP/IBP professionals possess a fundamental
forecasting and planning processes including Consensus Forecasting; • Demand Planning
understanding (Demandand
of the knowledge Sensing,
practical aspects of the field.
Sales & Operation Planning (S&OP); Collaborative Planning, Forecasting Shaping, and Creating)
Certification allows employers to build strong teams, with the
and Replenishment (CPFR); and Integrated Business Planning (IBP). This • Forecasting
specific and to
skills required Planning Processvalue to their organization.
deliver serious
book is packed with many real-life cases that Demand Planners can
IBF• Certified
Consumption (POS Data)
professionals areBased
more likely to foster change,
expect to encounter throughout their careers. It explains how to sell Forecasting and Planning
encourage collaboration and consensus, build relationships,
forecasts to management and gain buy-in for planning resources. It also
discusses in detail the key performance indicators that should be used and• improve
Consensus Forecasting
company and Planning
performance. IBF Certification sets the
in forecasting and planning. Importantly, it highlights worst practices to standard
• Sales for&forecasting
Operations &Planning
planning(S&OP)
excellence,
/ a standard that
avoid that, once addressed, can drive huge improvements. companies across
Integrated the globe
Business know and
Planning trust.
(IBP) Certification benefits
Process
professionals by having
• Collaborative, theirForecasting,
Planning, skills formally
and recognized, with
Price: $124.95 (USD) + shipping
each Replenishment
level of certification representing a milestone in knowledge,
(CPFR)
Predictive Analytics for Business Forecasting allowing professionals to secure career progression.
& Planning IBFECertification
XAM 2 is the gold standard of forecasting excellence -
Author: Eric Wilson, CPF sign up toManagement
Data get you and your team
andcertified
Time today.
Series
This groundbreaking book is designed for professionals looking to add Forecast Modeling
value in the new era of demand planning and predictive analytics. In THREE LEVELS OF CERTIFICATION
the age of Big Data where companies produce data in ever-increasing • Data Analysis and Treatment
amounts, in a variety of formats, and from a multitude of sources, • Fundamentals of Models and Modeling
predictive analytics is the competitive differentiator of tomorrow. 1 Certified Professional Forecaster (CPF)
• Types of Models
Eric Wilson introduces you to the predictive analytics techniques, Earned by passing exams 1, 2 & 3
• Time Series Models
methodologies, and technologies that forecasting, planning and data 2 Advanced Certified Professional Forecaster (ACPF).
science professionals can use to turn data into useful insight. This book • Model Selection
After receiving CPF, earned by passing exams 4, 5, & 6
underscores the critical role that these innovations are playing and how • Metrics: Measuring Forecast Error
you and your team can leverage them to drive business value. Offering a 3 Certified Professional Forecaster–Candidate (CPF-C).
and Performance
complete overview of the latest demand planning, business forecasting, A starting point for students as they enter the job market.
and predictive analytics concepts and applications, this book is the
E XAM 3
perfect guide for professionals who want to improve their skills for
Demand Planning 2.0. Reporting, Presenting,
TURBO CHARGE YOUR CAREER WITH IBF:
Price: $105.95 (USD) + shipping New Product Forecasting
Benefits Of IBF Certification
and Planning
ELIGIBILITY CRITERIA •FOR EMPLOYEES:
Forecast FOR EMPLOYERS:
Reporting, Presentation,
There are 3 ways an individual can be eligible for the Certification and Communication
• Accelerate your career • Save time and resources as
program. •growth,
Winning leadership
Support and Confidence IBF certified individuals are
of Management
opportunities, pre- qualified, allowing you to
1 The potential candidate must have at least a Bachelor’s degree • Gaining Buy-in from Stakeholders
marketability, and job quickly identify the right person
and one year of professional experience in Forecasting and •security
New Product Forecasting for a forecasting, demand
Planning planning, and S&OP/IBP job
• Validate your
2 If the individual does not have a Bachelor’s degree, two years of professional experience, • Gain assurance that an IBF
professional experience in Forecasting and Planning can fulfill knowledge, and skill- Certified individual has the
the eligibility requirement. sets in the field background to help improve
3 For students or those new to practicing forecasting and planning, Companies with CPF or ACPF (partial list):
• Build confidence planning performance and hit
you can earn a CPF-C by passing exams 1-3. Then, once you 3M knowing that you’re Bayer theCisco
ground running Rubbermaid
Systems
complete 1 year of professional experience, IBF can upgrade you prepared
Alberto Culver for today’s
Behr • Increase
Coca-Colathe value ofDow
yourCorning
to full CPF status. Altria/ Phillip Morris
changing Best Buy
marketplace Continentaland
forecasting Tire demand
Dr. Pepper Snapple
AOL Boeing Corningstaff, department,
planning DuPont and
• Complement yourBosch
Apple supply Coty, Inc. E & J Gallo Winery
chain education & company
AstraZeneca Brown Forman Cummins FedEx
C E RT I F I C AT I O N F E E : certifications with
Aveda IBF
Carhartt • Save timeTire
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Fruit of the Loom
BASF
• Become more Caterpillar in training
Delta - CPF or ACPF
Fuji Film
IBF Members: $375 (USD) per exam Baxter Healthcareat your
recognized Chevron professionals
Disney alreadyGap
have a
company, as well verified body of knowledge
Non-Members: $425 (USD) per exam FOR FURTHER INFORMATION,
PLEASE CONTACT US AT: 10-21
 A DVA N C E D C E RT I F I E D
P R O F E S S I O N A L F O R E C A S T E R ( AC P F )
One must be a Certified Professional Forecaster (CPF) to qualify. To earn the ACPF designation, one must pass exams 4, 5, and 6.

E X AM 4 “ The reason I wanted IBF certification was to give me more knowledge about
the forecasting area...It has helped me tremendously, not only with just being
Forecast Modeling (Advanced) knowledgeable about the forecasting and planning area and best practices,
• Regression/Cause and Effect Models but it also helped show other people that I am knowledgeable about what I
• Steps to Build a Regression Model am doing... It helped me not only to land the job, but get the compensation
• Diagnostic Tools for Assessing Regression Models that I was looking for. Estee Lauder felt, given the fact I took the time to study
and get certified meant that I really knew what I was doing. That made me
• Development and Application of
Dummy Variables in Multiple Regression more confident to take on a role and it made me feel I was working for a
company that really understood what forecasting was all about”
• Improving a Multiple Regression Model
– KEYAMMA GARNES, Director of Demand Planning, ESTEE LAUDER
• ARIMA/Box-Jenkins Modeling
• Assumptions of ARIMA Modeling
• ARIMA Models vs. Regression Models
“Whether you are just
• Types of ARIMA Models FUNDAMENTALS OF

FUNDAMENTALS OF DEMAND PLANNING & FORECASTING

“This is much more than another dry book about “It is surprising how some senior leaders lack the

getting into the vocation or

forecasting. Yes, the math is there, but it is much needed understanding of Demand Planning &
more than that, with over 40 years of experience Forecasting. They often oversimplify, are

DEMAND PLANNING &

and real life examples where the function is at the mystified, or sometimes just plain wrong in how

• Steps to Build an ARIMA Model

moment, how we got here and most importantly they think about Demand Planning. This book is

an executive looking to take

where we are going. Whether you are just getting an excellent Demand Planning guide, from the
into the vocation or an executive looking to take process to techniques to metrics to data to

FORECASTING
your Demand Planning to the next level, make systems; it is not just for the novice, but also for
sure to pick up this book to ensure your practicing professionals. Leaders will find it

• Improving ARIMA Models your Demand Planning to the

organization is heading in the right direction.”
Michael Wachtel, Vice President of Demand Planning
L’OREAL
“The authors have captured the key issues of managing
a world-class Demand Planning process. The book
perfect to educate their teams, peers, and
management on critical business processes that
keep the supply chain in motion. This book will
be a must read for members of my team.”
Chaman L. Jain
next level, make sure to pick
Todd Gallant, ACPF
Vice President, Planning & Allocation, COLE-HAAN

• ARIMAX (Dynamic Regression Modeling)

strips down a complex subject to its essential elements St. John’s University
and explains them clearly and concisely. They use “I found the book to be highly comprehensive

up this book to ensure your

practical, real world examples to illustrate the concepts and readable, an accomplishment in the often
presented. It is a must for managers responsible for technical subject of forecasting.
improving their organization’s Demand Planning I would recommend the book to any Demand
capability or someone new to Forecasting who needs Planning practitioner as a practical way of
OFFICIAL BOO
K FOR
organization is heading in the
to understand the basics of proper data selection, maintaining current knowledge in this rapidly
forecasting models, or improvement metrics.” changing field.”
IBF's CPF/ AC
Chaman L. Jain
CertificationPF
George Hesser Jay Nearnberg, CPF
Lead Consultant Demand Management Center of Competency Director, Global Demand & S&OP Excellence,

right direction.”
DUPONT

E X AM 5
NOVARTIS CONSUMER HEALTH

“The authors thoroughly detail current best practices

in Forecasting, Demand Planning, and Sales and
“This work is a great foundational book
for anyone working in the Forecasting
2030 Program
Operations Planning (S&OP) across all types of
and Demand arena. It provides loads of
industries. It is an excellent educational resource for

MICHAEL WACHTEL
information in a thorough yet concise
both the novice forecaster and the experienced

Technology and Worst Practices in

manner. Definitely a must have for
planning professional.”
your library.”
Richard Herrin, CPF, Director of Supply Chain Management
Curtis Brewer,
AXIALL CORPORATION
Head of Forecasting–Environmental Science USA 2035
“The book is an important contribution to
BAYER CROPSCIENCE
Vice President of Supply Chain
Forecasting & Planning
Forecasting and Planning literature, written by
2025
“The book provides a comprehensive review of
authors who have had their pulse on Business
the Fundamentals of Business Forecasting. It
Forecasting and Planning for decades. They’ve

L’OREAL
goes well beyond the typical analytical
done an excellent job in blending the body of
modeling that most forecasting books
knowledge from various sources, along with their
emphasize.It highlights the relevant and timely
own practical business and teaching experiences,
business implications of Forecasting and its
to produce a very readable book that bridges
importance in strategic business processes.

• Forecasting and Planning Technology

theory with what is really going in Business
Anyone wishing to improve their Business
Forecasting and Planning. My kudos goes to them!”
Forecasting results should read.”
Larry Lapide, Research Affiliate
Deborah F. Goldstein, Vice President
MIT CENTER FOR TRANSPORTATION & LOGISTICS
Industrial Demand Planning & Customer Fulfillment
McCORMICK
“This is a ‘How to Book’ every Forecaster and Planner

• Forecasting Package vs. Forecasting System

should have on their desk! The book has provided the
Forecasting and Planning community a well balanced
view of the science and art of creating a forecast in a
very conversational tone. Using real world examples, the Institute of Business
authors explain ‘What needs to be done, Why to do it,
Forecasting & Planning

• Selecting a Forecasting Package

and How to do it.’ I appreciate the authors for taking the
www.ibf.org | +1.516.504.7576 | info@ibf.org
40+ years of insight, which includes the experience from
leaders the IBF has brought together over the years. This

2040
is a beautiful work of substance, built on real world
experience, and skillfully articulated that anyone in the

• Technology Capabilities
Planning organization could benefit. Well done!”
Mark Covas, CPF, Director of Demand Planning
JOHNSON & JOHNSON

• Scalability “Predictive analytics is the “Integrating predictive

most important business data analytics and scala-

• Forecasting System Implementation topic of our time, extend-

ing an organization’s ability
ble new techniques is
the future of demand

PREDICTIVE ANALYTICS FOR BUSINESS FORECASTING & PLANNING

to optimize efficiency while improving speed to planning. Eric Wilson outlines in an easy-to-
market. Eric Wilson is one of the industry’s top understand manner the key concepts of pre-

• Worst Practices in Forecasting & Demand Planning experts with the ability to translate complex
topics into simple language. This book is a must
for all business innovators and practitioners.”
“Predictive analytics is the most
dictive data analytics and how these can be
integrated into your existing planning for en-
hanced forecast accuracy and deeper insights

important business topic of our

Joe Eschenbrenner, ACPF into your business.”
Director, Demand & Supply Planning Tim Hotze
PUMA Group SVP, Global SCM & Logistics,

time, extending an organization’s

Network Planning & Global Intelligence
Target

E X AM 6
“Most works on pre-
dictive analytics dis-

ability to optimize efficiency while

cuss esoteric algrithms “In this groundbreaking book, Eric Wilson lays
and techniques, all too down the foundations of forecasting predictive
often focusing on buzzwords instead of how analytics. It will enable you to understand your
BY J. ERIC WILSON, CPF

The Role of Artificial Intelligence improving speed to market. Eric

practitioners can benefit from their use. Eric demand drivers and lay out scenarios for better
Wilson covers all these in everyday English. He demand planning, and in the process give you a
reveals how these revolutionary models and massive competitive edge.”
techniques work within the context of their
Wilson is one of the industry’s
Nicolas Vandeput

in Demand Planning & Forecasting practical use, and the business processes needed Author of ‘Data Science For Supply Chain Forecast’.
to support them. This book is a must for anyone
looking to capitalize on the deluge of data now
available to organizations.” top experts with the ability to “Eric takes advanced
concepts and makes
them easy to under-

translate complex topics into

Dr. Larry Lapide

• Types of models and how they are used

Research Affiliate stand. By using a practical approach and clear
MIT Center For Transport & Logistics language, he is able to show how one can apply
advanced techniques to real business. There is so
“Cause-and-effect tech-simple language. This book is a
much insight here, you can go back to this book
__BY J. ERIC WILSON, CPF
• Clustering algorithms & K-means models
niques have transform- again and again.”

must for all business innovators and

ed business forecasting John Hellriegel, CPF
and analytics. Eric Wilson’s book is your guide Professor
to where forecasting has been and where it is Rutgers Business School

• Classifiers, Bayes and Decision Trees practitioners.”

now, describing all of the major advances and
tools that forecasters now have at their disposal.
This overview of the science of prediction pre-
pares practitioners for the future of planning and

• Types of analytics and their outputs JOE ESCHENBRENNER, ACPF

business analytics.”
Institute of Business
Dr. Barry Keating Forecasting & Planning
Professor of Business Economics www.ibf.org | +1.516.504.7576 | info@ibf.org
& Predictive Analytics

Director, Demand & Supply Planning

• Steps to build machine learning algorithms
University of Notre Dame

PUMA GROUP
• Current uses and applications of AI, machine
learning, and predictive analytics

GE Hewlett Packard McCormick & Co Navistar Parts Pfizer SABIC VF Corp Stores Inc
General Mills Hollister Mead Johnson Neiman Marcus Philip Morris SABMiller Ltd Turtle Wax, Inc. Walt Disney World
Georgia Pacific Ingersoll-Rand Merrill Lynch Nestle Procter & Gamble Saudi Aramco Tyson Foods Whirlpool
GlaxoSmithKline Company Michelin Nike Research In SC Johnson Under Armour World Kitchen
Goodyear Intuit Microsoft Novartis Motion Schneider-Electric Unilever Wrigley
Hanes Brands John Deere Monster Cable OnStar Revlon Shiseido Victoria’s Secret Wyeth/ Pfizer
Harley-Davidson Johnson & Johnson Corporation Oracle Corporation Roche Diagnostics Sony Stores Yokohama Tire
Motor Company Komatsu Motorola Mobility/ Panasonic Rolls-Royce Syngenta Wal-Mart
Heineken Lilly Google Pepsi San Miguel Foods Timberland/
Heinz

E MA I L : T EL: WE B :
I NFO@IBF. O RG + 1 .5 1 6 .5 0 4 .7 5 7 6 ( N E W YO R K ) WWW. I B F. O R G / C E RTIFICATION