FRIANEZA, ZARAH JOY C.

BCSE-3-2

Technopreneurship
Module 5: Customer Segment
ACTIVITY 5
All questions are for individual submission in the Canvas. The filename should be in the format [Your
Name] [Module(number)]. Answer the following questions using your own words. You may try to use
examples to clarify your answer. Also provide a list of references used.

1. What is a differentiation?

Differentiation is something that has a differ or difference from the other. It is also
having some creative ones from the other. In the world of business differentiation is often
protected by patents, copyright and other forms of intellectual property protection. It is
something that offered to a thing that has no capacity or characteristic or maybe differ to
another.

2. What is empathizing in technopreneurship? Give an example.

(https://element7digital.com.au/blog/connecting-customers-with-empathic-marketing-5-
brilliant-examples)

Empathize in the world of business means, allowing yourself to put in customer’s shoes. It deals
with the feelings of each other. It is a strategy to have an impact toward customers and sellers.
Example of these are as follows. Also, empathize has a good impact in a company or business itself.

 Delta Airlines – Pizza Party! ...

 Airbnb's Stance Against Discrimination. ...
 JetBlue Flight Etiquette Videos. ...
 DOVE – Real Beauty Sketches. ...
 American Greetings – World's Toughest Job.

3. In your own words, explain whether the Stanford model and the NSDB differ from each other.

They are differing from each other from their perspective. In the NSDB there is a solution while
the other has no solution it’s just differentiation. They are different in regards to their structure
or process as well as in their mode of definition in each structures.

4. What is a benefit? (https://dictionary.cambridge.org/dictionary/english/benefit)

It is tangible or intangible output to meets the objectives of one’s a business. It is an emphasis

on what the customers get from the products. A benefit is a good effect in a products sale and in
marketing world. Benefits gives a good feedback or impact toward the company or business as well
because, it has a high production when it comes to marketing sell.
 5. In your own words explain ideation? ( https://www.investopedia.com/terms/i/ideation.asp6.
In your own words, explain what design thinking is about).

Ideation is the process of creation of ideas. It is a collaboration of opinions, collective ideas

and also facts. It can be describing or express in written or oral ones. It is a process in marketing which
can have brainstorming in order to form or make concept.

6. In your own words, explain what design thinking is about.

In my own opinion design thinking is all about building your own perspective point of view. It
talks about giving an outcome based from what you sense or feel or even think. It also involves in
the mere fact of giving your suggestion or ideas based from the topic given in any situation.

7. Give an example of product design which demonstrates the NSDB model.

An example of product design which demonstrates the NSDB model is an iphone brand of
apple which discuss the needs of the young ones now a day because, of the new century or modern
century. It is involved in its solution but there is a high difference among the smartphones. First,
Iphone has a expensive one but has a quality specifications including its camera. Most of the young
people wants that iphone brand because of its specs among the brands but some are preferred to buy
or use android phones because of it efficiency and not pricey.

8. Describe Stanford’s model of design thinking. Give a specific example.

Stanford’s model of design thinking involves, empathize, define, ideate, prototype and test. It
deals with bringing the solution to a specific problem. This involves consulting experts to find out
more about the area of concern through observing, engaging and empathizing with people to
understand their experiences and motivations, as well as immersing yourself in the physical
environment so you can gain a deeper personal understanding of the issues involved. I think the
best example for this is using in research for example, identifying the learning style of every
student in Mangaldan National High School, which you can interview or survey based from their
personal experiences.

9. Using the NSDB approach, analyze how the idea for tablets(device) came about.

So how the idea for tablets(device) came about? I think it first with the needs, who are the
consumer based from it, the younger one I think because of the smartphones that are continually
evolving, tablets(device) most probably used by younger ones because it has a wide screen and
has a features like smart phones that children would like so they introduce it to the market. Next
one is the solution, so how they improved it like a smartphone, it discusses also above its
difference between other devices and lastly it has benefits to the students and children for them
to access in different social media and can join in an online class with our situation right now.