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Maritime Training Center Competitors Analysis

This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

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Eva Roberto
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80 views1 page

Maritime Training Center Competitors Analysis

This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

Uploaded by

Eva Roberto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Critical Elements John B.

Lacson COMPASS Iloilo Exact Training Magsaysay Training


Training Center (Industry competitor) Center Center
(Industry (Industry competitor)
competitor)
Unique Selling  They conduct  Recognized  Go-to  Affiliated
Proposition training in an by the training with the
actual ship Panama center for following
 Close Maritime seafarers associations:
relationship Authority as Philippines
with many an Isthmus Association
shipping Training of Maritime
companies Institute Training
Branch, to Centers
conduct Incorporated,
maritime SPECTEC,
training and
programs and International
courses and Mariners
to facilitate Management
preliminary
processing of
Previous
Documentary
Evaluation
(PDE)
applications
Positioning in  Top  Top  Top  Top
Market
(i.e. Top, Middle,
Bottom)
Marketing Mix  Product –  Product -  Product -  Product -
Product Variety of Variety of Variety of Variety of
Place Services Services Services Services
Promotion offered offered offered offered
 Place – On-  Place – On-  Php5000  Place – On-
site site and  Place – site and
 Promotion – online On-site online
Ads in social  Promotion –  Promotion  Promotion –
media Ads in social – Ads in Ads in social
media social media
media
Pricing  Average  Low  High  Average

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