Subscriber numbers in (mn) held by Vodafone and Airtel

June-05 Sep-06 Dec-07 Mar-08 Dec-08 Mar-09

Airtel 3.19 4.62 5.50 6.54 10.98 14.07

Vodafone 1.82 4.19 6.24 7.26 10.45 12.99
Source TRAI:

18
16 Airtel
14 Vodafon
12 e
10
 Operator Market share Market share
June"10
Bharti All-tel 19.06 22.49
Vodafone 21.81 16.96
Vodafonecomm 17.03 16.01
Idea Cellular 10.45 8.49

25
O Bharti Airtel
20 vodafone
O Reliance
infocomm
15
O Idea cellular

10

Market share Aug" Market share 10

FINDINGS AND ANALYSIS

Age Group Graph

As we can see from the above graph, the people who are in the age group Of 21-28 years are the
ones who are the maximum users of mobile phones. This segment is the one which gives
maximum business to the mobile operators. This segment constitutes the young executives and
other office going people. They are 65% Of the total people who were interviewed. The next age
group are the
people who are 28-35 years old. They are 20% ofthe total. They are those who are at home or
have small business units etc. And the next age group is the youngest generation who are 15-21
Service Provider Graph

Airtel
Market Share Others

vodafone Reliance • Idea cellular

These are the total market share of mobile user or IEople captured by the mobile provider
company. There two major company in mobile phone service sector Vodafone and Airtel who
respectively hold the market share with other company as 17% and 200/0 of total market user
segment of mobile customer.
Customer Service At Airtel Graph

CUSTOMER SATISFACTION LEVEL

10% 20%

10%
60%
a FULLY PARTIALLY
C] DISSATSFED O FULLY
DISSATISFIED
As the above graph clearly shows that customer services at Airtel seems poor. 600/0 Of the
people are dissatisfied with the customer services provided by Airtel. They are the ones who
have the maximum share in the market but they are lagging behind in the customer services. Of
the people were fully dissatisfied with the customer sen'ices of Airtel. This could leave an
impact on the mind of the consumer. He can even switch over his brand. 20% of the people
seemed partially satisfied with the customer services and only I(P/o seem to be fully satisfied
with Airtel's customer services, which is a very small amount.
Type Of Card Graph

types cads
sin card
19/0

Cash cards seemed quite popular among the people interviewed- 85% of the total mobile users were
having cash card connections. This means that the cash cards should be easily and readily available in
the local markets. Airtel should make sure that Magic is available in each and every nook and corner of
the market. 15% of the people were having sim connections which is the regular bill.
People on an average spend RS 500 per month as their mobile phone expense. 64% people
spend

Monthly Expense

12%
24%
a Rs 600
Rs 450
O Rs
200

64%

this amount. 24% people spend RS 300 per month as their monthly mobile expense. And the
remaining had an expense more than RS 1000, they could the ones having sim connections or
having cash cards and having a lot of business calls on their mobiles,
 Auareness About WI Graph

Awa•
mess
(f WI

450/rN0

WLL seemed to be a new word for many of the people. 45% of the people were not at all aware of such a technology. So, in order to get
the answer for this question they were first explained the concept Only, 55% people knew what WLL is all about.
A players Graph

Vodafon
e
Airtel

Vodafone was the brand which was popular amongst the interviewed people. As Vodafone
had done so much advertising and has it banners and hoarding spread all over Jaipur. so, this
could be one the reasons Of its popularity. Tata was hardly a known brand in this new field.
Possibly, because of less promotions done by them as compared to Vodafone.

On the basis of analysis of the questionnaire I have found that the maximum no. Of people
who use mobile phones is in the age group Of 20 to 28. Who are the young executives and
Other Office goers?

They spend a maximum Of RS 500 as their mobile expense.

There is more no. Of prepared cards than post paid cards, The mobile users want to spend
money side by side than to spend money at the end of the month on a big bill.

Now when I compared Airtel with its Competitor from the point ofview Of the consumer I
found that on the basis of Tariff plan, value added services and billing accuracy Airtel is at par
or ahead

Which Brand you, prefer most?

Airtel
Vodafone
Reliance
TATA Idea

customer prefrence in using telecom

serveice
42%

Airtel Vodafone Reliance TATA Idea

Are you usmg other product with Alt-tel?

es No

a
YES
6
Here are the customer responses about the use of the Airtel product and other product
rather than Airtel.

in this segment of survey 67 % of customer are aspire with Airtel and 33 % shown
interest in other telecom products in urban areas.
 Do you collect any information search before making purchase?

70% 60% 50% 40%

30% 20% 10% 0%
search