Marketing Resarch

Submitted to – Prof .Nikhil Rao

Topic – Vodafone
 Group Members
• Ajeet Pratap – 03
• Amin Bhimani – 05
• Arpit Tiwari – 09
• Manish Verma – 23
• Pratik Rathod - 71
• Srikant sharma - 76
 TELECOM INDUSTRIES IN INDIA
• AVERAGE GROWTH RATE OF 64.51%

• FROM 47.38 MILLION USERS IN 2004

TO 341.31 MILLION USERS BY THE
END OF 2007

• EXPECTED TO REACH 868.47 MILLION

BY 2013.
 Vodafone
• BRITISH MULTINATIONAL MOBILE
OPERATOR HEADQUARTERD IN NEW
BURY ENGLAND.

• WORLD’S LARGEST MOBILE

TELECOMMUNICATION OPERATOR

• LISTED ON UK STOCK EXCHANGE

• MORE THAN 1 LAC EMPLOYEES ALL
OVER THE WORLD .

• HAS MORE THAN 427 BILLION

CUSTOMERS .

• OWNS 45 % OF VERIZON WIRELESS .

• PRESENCE IN EUROPE , MIDDLE

EAST, AFRICA, ASIA PACIFIC AND
UNITED STATES
 WELCOME TO INDIA
• 11th February 2007 Vodafone acquired
Hutchison Essar.
• Successfully rebranding included ..
“Change is good…..”
Baseline ‘Hutch is now Vodafone’
• 67% is owned by Vodafone whereas 33%
is still with the Essar group.
•  It is among the top three GSM mobile
operators of India.
 Advertising
• Campaign penetrated both in media and
social networking sites.
• Wide media coverage , more precisely
through video.
• Easy and cheap moving picture leading to
low production cost.
• No celebrity endorser- No associated risks
and costs .
THEMES FOR ADVERTISING
• Magic box.

• Stock Alerts

• Cricket Scores

• Dating Tips

• Voice SMS
Video
 Questionnaire
Q1. Who is your current service provider ?

Subscribers

20

15

10

0
Airtel
Vodafone
Reliance
Aircel
Others
 Q2. Which of the following information sources
have u used for the purchase of mobile source?

Subscribers
13% 16%

Newspapers
T.V
26% Retailer
Friends
Others
36%
10%
Q3 How many years have u been using the
current mobile phone services ?

Subscribers

15%

1 Year
2 Years
17% 3 Years
50%
More than 3 years

18%
 Q4. How many different mobile phone
service providers have u had in the past?

Chart Title

25

20

15

10

0
1 2 3 None
Q5 Do u have postpaid or prepaid
connection?

Subscribers

Postpaid
30%

Prepaid
70%
 Q6 If you r permitted to retain the current mobile
phone number that you have, would you change
the current mobile phone service provider ?

Subscribers

Yes

No

0 5 10 15 20 25 30 35 40 45
 Q7 If so, which brand would you select?

Subscribers

20

15

10

0
Airtel
Vodafone
Aircel
Reliance
 Q8 What type of call do u make the most ?

SUBSCRIBERS

45
40
35
30
25
20
15
10
5
0
STD
ISD
LOCAL
VAS
 Suggestions and
Recommendations
• Airtel is the topmost Competitor of
Vodafone.
• Vodafone should emphasize more on Zoo
zoo ad campaigns on Regular basis.
• Vodafone should emphasize more on
postpaid connections.
• Vodafone should come up with new
schemes and offers for STD calls.
Any Questions ?