National Institute Of Technology

SCHOOL OF MANAGEMENT

Presentation on: VODAFONE

PRESENTED BY
320SM1004 Abhishek Kumar Bhanu
320SM1005 Shirsha Choudhury
320SM1010 Lalatendu Mohanty
320SM1016 Divyangana Raj
320SM1021 Eshani Sinha
320SM1023 Kautuk Singh
Business Global Footprint
Deeping Customer Engagement
Digital Transformation
Digital Society Connecting
Sustainable business
Planet
 Business Model of Vodafone

• Pursue a virtuous circle of investment, revenue,

strong cash conversion and reinvestment.

• ASSETS:
1. Supplier relationships
2. Networks
3. Distribution
4. People
5. Brand
 Contd…

• Networks: They aim to have a great mobile network in each of their

markets. This means giving customers far-reaching coverage, a very
reliable connection, and increasing speeds and data capacity. They
combine their ongoing high level of network investment with a
commitment to securing the best possible portfolio of spectrum.

• People: They have a highly skilled, motivated and diverse

workforce, and they believe each individual should be a key
advocate of Vodafone’s products and services.

• Distribution: They reach our customers through around 15,000 of

their own stores, a broad network of exclusive distribution partners
and third party retailers.
 Contd…

• Brand: Vodafone is ranked as one of the most valuable

telecoms brands in the world, with an attributed worth of
US$27 billion (source: Brand Finance). This brand strength is
a major driver of purchasing decisions for consumers and
enterprise customers alike.

• Supplier relationships: Given their scale and global reach,

they tend to be a key strategic partner for many of their
suppliers. They work closely with them to build great
networks, develop innovative services and offer the widest
range of the latest devices.
 Swot Analysis of Vodafone

STRENGTH WEAKNESS

Massive market coverage Dropping subscriber base

Potential revenue
Strategic marketing Dropping brand valuation
Premium cost
Subscriber base Losing market share (USA)
Brand recall
Poor performance (Europe)
OPPORTUNI
THREAT
TY
Rural Market Competition
Emerging market
Dependency on cellular Low margin
network
4G Mobile no. portability
Improving network
coverage Saturation
 Business competitor of Vodafone

China Mobile Verizon AT & T Nippon

Softbank Deutsche
China Telecom Xfinity
telecom Telekom

America
Telefonica Bharati Airtel Reliance Jio
Movil
 Vodafone Achievements
Vodafone received awards for marketing, VAS & APS (Home credit to offer
4G), Internet and broadband services, Process innovation at Voice & Data
telecom leadership forum, 2020.

Vodafone received core awards for achievement of being world’s largest

post paid migration. It has also received red hat innovation award, 2020. It
has also received Aegis Graham bell award for innovation in robotics process
automation, 2019.

Vodafone received awards for IOT, Network infra innovation, business

process innovation, customer service-Bill guarantee, CSR- Rudi sandesh
vyavhara at Data Annual telecom leadership forum, 2019.

Vodafone received CIO choice award for telecom carrier, IOT, Cloud
telephony. It has received frost & sullivan award for enterprise telecom
service provider, WiFi, mobile service, 2018. It has received golden peacock
award for CSR among Indian telecom company.

Vodafone is recognized as top 10 most trusted band as per brand trust

report by trust research advisory. It has also received letter of appreciation
from Gujarat CSR award and won silver asian pacific award for PR campaign
around “Green good bye”, 2018.
 Future Aspects Of Vodafone
• As Vodafone Idea unveils a new brand identity, the financial troubles facing
the company has as thrown into question the very future of the Indian
telecom operator. There has been speculation that American telco Verizon or
online retail giant Amazon may infuse money into the operator, but such
rumors have been quashed by the Indian company.
• Nevertheless, the impending 5G spectrum auction — and the high-levels of
capital expenditure it demands — may open an opportunity for a new player
to enter the market, while also rescuing Vodafone Idea from financial doom.
• Vodafone Idea finds staring at financial abyss after a Supreme Court bench
headed Justice Arun Mishra earlier this month imposed liabilities of around
Rs 55,000cr on the company that was already struggling to stay afloat.
• Vodafone Idea’s plight was well captured by Chairman Kumar Mangalam
Birla six months ago when he said it made no sense to ‘throw good money
after bad’ and the company would have to shut down if no compensatory
efforts were made by the government in light of the judgment.
 Contd…
• Talking about the future, last week, both the companies finally became a
single entity know as ‘Vi.’ The new branding was introduced to the world
right after the Annual General Meet of the company took place. The
company is looking to raise around Rs 15,000 crore in debt and equity and
another Rs 10,000 crore via sale of its data centre and fibre business, but
assured that the overall fundraising will not exceed Rs 25,000 crore.
• Vi can give a tough competition to both Jio and Airtel with its 5G services.
But 5G still has a long way to go in India. For now, Vi needs to focus on
enhancing its cash flow. The telco cannot afford to borrow more and the
Q2 results will be very important for every investor in the company. The
Q2 results will show how the company has restructured its finances. VI
needs to get back the customers it has been losing and needs a higher
ARPU to survive. Overall, the telco has become too big to fail now and if
it does, the economy of the country will take a huge hit.
Vi New Data Plans and Prepaid Tariffs: What is the Future for
Customers?

The tariff is for sure going to increase in coming days but as per source
what we can expect in coming days is Vi can come up with some
innovative customer-friendly new prepaid and data plans for customers
they might also offer some new VI prepaid student plans to attract young
users but all these are just speculation. Time will tell what is in store for
end-users as of now there is no change in any plans right now there is a full
swing of rebranding exercise is going on.
 Conclusion
Vodafone uses the capabilities of the mobile phone to bring
value to both developing and developed economies. The
impact of mobile technology on developed markets over
recent years has been immense and has focused on
providing added value to customers through new and
improved functions and features. The strengths that make
Vodafone a successful company includes, marketing,
Number of Subscribers, Geographical diversification,
Developed and advanced network and having a recognized
brand. Vodafone can also tap into opportunities such as
emerging markets and the rural market. Vodafone however
has weaknesses such as Absence from the United States
market, competition and poor performance in Europe. The
threats include competition from other telecommunication
companies.Political factors, social,factors, legal factors,
environmental factors and technological factors also affect
the company operations.
 Reference
• Arcom IT Limited (2020)” Vodafone expands its roaming footprint
to 104 global destinations” retrieved from https://www.arcomit.co.
uk/newslist/ vodafone-expands-its-roaming-footprint-to-104-global-
destinations/
• Vodafone(2020)” Our sustainable business strategy” retrieved from
https://www.vodafone.com
/content/dam/vodcom/sustainability/pdfs/esg-addendum2020.pdf
• Vodaphone house (2020)” Vodafone Business enables a digital
workplace and empowers the digital customer” retrieved from
https://www.vodafone.com/business/news-and-insights/case-
study/enhancing-the-customer-experience-with-digital
• http://media.corporate-ir.net/media_files/IROL/77/77862/annual-
reports/annual_report13/downloads/how_we_do_business.pdf