Bharti Airtel Limited

Bharti Airtel Limited, also identified as Airtel, is an Indian global telecommunications services
company based in capital of India. It has operations in 18 countries across Asia and Africa.
Bharti Airtel had over 403 million customers across its operations at the end of March 2019. The
Airtel Business segment extends end-to-end telecom solutions being provided to large Indian and
global corporations by serving as a one point of contact for all telecommunication demands
across data and voice, network integration, and managed services.
Bharti Airtel is a primary and most dependable provider of ICT services in India and offers a
various portfolio of services to enterprises, governments, carriers, and small and medium
business. They also ventured into broadband services and digital tv services.
Shareholding Pattern

Holders Mar-21 Mar-20 Mar-19

Total No of
Shares 5884314930 5884314930 5884314930
Promoters 55.90% 59.00% 67.10%
Foreign
Institutions 18.60% 20.30% 17.60%
DIL 20.40% 15.80% 13.30%
Others 0.10% 0.00% 0.00%
General Public 5.20% 4.90% 2%

 The majority of share is held by Singapore Telecommunications Ltd. (49.6%)

 Bharti Overseas Pvt Ltd. (6.0%)

 Life Insurance Corp of India (3.8%)

 ICICI Prudential Asset Management Co. Ltd. (2.7%)

 SBI Funds Management Pvt Ltd. (2.5%)

Management team at Bharti Airtel

Mr. Sunil Bharti Mittal: Board Chairman

 He is the creator and Chairman of Bharti Enterprises

  Mittal also owns Airtel Payments Bank, a niche bank, in a joint venture with Kotak
Mahindra Bank, controlled by fellow billionaire Uday Kotak
 Chairman since 2013

Mr. Gopal Vittal: MD & CEO

 Mr. Gopal Vittal is the Chief Executive Officer of Bharti Airtel 

 Associated with Bharti Airtel since 2006
Ms. Nisaba Godrej: Independent Director
 Ms. Nisaba Godrej is the Executive Chairperson of Godrej Consumer Products at airtel
 She has been a major architect of GCPL's strategy and revolution in the last fifteen years.

Mr. Badal Bagri Chief Financial Officer

 Mr. Badal has been with Airtel since January 2017 and in his role as the CFO
 A Commerce Graduate from Calcutta University (1992) and a Chartered Accountant
(1994)
 Mr. Badal has around 23 years of experience across Telecom, FMCG, Services and
Manufacturing. 
Mr. Pankaj Tewari: Company Secretary
 Pankaj Tewari is a member of the Institute of Company Secretaries of India and a
graduate in law with over 20 years of professional experience. 
 Pankaj has been a member of committees on corporate laws and regulatory affairs in CII,
FICCI & PHD Chamber of Commerce. 
SWOT Analysis
Leading telecommunication companies in India, Airtel has scattered across far and wide in the
last 2 decades of its presence. The company is known for its convenience and its smart range of
value-added services. the SWOT analysis of Airtel to identify the strengths,
weaknesses, opportunities, and threats for the company. 
Strengths

 Popular Telecom company: With its 19+ years of deep experience in telecom business
this MNC had moved far to become world’s 3rd largest telecom operator
 High Brand Equity: The forerunner brand name in telecommunication having a
fantastic brand recall and with a huge subscriber base.
 Extensive infrastructure: Airtel has its tower all around India and has been rigorously
adding new towers.
 Strategic Alliances: The company has top notch stakeholders all around the globe.
 Torchbearer of the telecom Industry: Being one of the oldest and most reliable telecom
providers in India, they have cemented their position as industry leaders
Weaknesses

 Outsourced Operations: They are running the risk of being dependent on some other
companies which may affect its operations.
 High Debt:  With its purchases turning out to bad investment, and credit being high and
surpluses being low, Airtel is under high debt.
 Privacy: User privacy is an allegation which the brand has had to face
 Prices: Price rivalry from other telecom players means controlled market share.

Opportunities

 Fast expanding cellular market in rural areas can be tapped by Airtel

 Latest and low-cost technology can be used by Airtel due to its strong presence

 Untapped rural market

Threats

 Government Regulatory Framework: Due to the auction of spectrum & difference in the

government policies on a regular basis, it is a likely threat to the firmness & existence of
this industry thereby affecting the players.
 Competition: Price war in the home marketplace and decreasing margins due to this is
adversely affecting the overall business of the group.
 Mobile Number Portability can be applied by the company to tap competitor subscribers
by different companies.
Airtel is the market leader in this is the biggest strength of this company and thus they have been
the trendsetter, but with emergence of JIO as disruptor they must follow the market rules. The
government has also imposed various rules and thus they need to follow the trends and
framework. But as India is a growing market and they have abundant opportunities to increase
the customer base.
Competitive analysis
Bharti Airtel Limited Competition: Bharti Airtel is a leading alternative provider of
telecommunications services in India. Among the top ten global telecom services in about 20
other countries, particularly in Africa. 
The challengers of Bharti Airtel are: -
Vodafone Idea: Vodafone Idea Limited, doing business as Vi, is an Indian telecom operator with
its headquarters based in Mumbai and Gandhinagar.
JIO: Reliance Jio Infocomm Limited, doing business as Jio, is an Indian telecommunications
company and a subsidiary of Jio Platforms, headquartered in Mumbai, Maharashtra, India.
BSNL: Bharat Sanchar Nigam Limited is a government owned telecommunications service
provider headquartered in New Delhi, India. It is under the ownership of Department of
Telecommunications, Ministry of Communications, Government of India. It was incorporated on
01 October 2000 by the Government of India.
Company Airtel BSNL VI JIO
Music streaming Wynk NA NA Jio Savan
TV Airtel Xtreme YupTv Vimoviesandtv JioTV
Cloud Service Partnership Google Cloud andBSNL
AWS cloud IBM cloud Microsoft Azure
Payments bank Airtel payments bank
NA NA Jio payments bank
Telecom Subscriber 490 mn 24.6 mn 121 mn 406 mn
ARPU 162.00 24.3 16.9 106.00

Conclusion: -
Airtel enjoys great market trust with more than 50% of market share. The emergence of Airtel in
new digital sector they have new market opportunities. They have very strong infrastructure and
thus they can add new subscribers.
Airtel can positively unlock its data monetization opportunities and manage to grow its
smartphone user base beyond the current 60%, it can build a strong digital revenue stream with
its quality subscriber base. But this will hold only if the third telco, Vodafone Idea, operates to
stick around long enough, given its significant financial problems.