Greetings

Reliance
JIO jee bharke

A Strategic Management Presentation

Group 3
The Presenters: Group 3

Suraj
Rohish Suwal Shubhanjan
Neupane
Paudel
Reliance Jio Infocomm

5
Ecosystem
Reliance Industries and Jio
December 2015
May 1973 June 2010 Internal Operations by
Birth of Reliance Bought IBSL Jio

1 3 5

2 4 6

July 2002 November September

Death of Dhirubhai 2013 2016
Ambani
RIL won 4G Auction The Launch of Jio
‘Datagiri’

Future Past
Data is the New Oil
 The Indian Telecom Market

10%
The Indian Telecom Market
Oligopolistic Market
“The Disrupter”
“If your guiding light is what
the customer really wants,
then you cannot be wrong
-Anonymous
Strategy Diamond Arena

All over India with

4G
Telecommunication
During the accessibility

Inception of JIO Vehicles

Acquisition
Staging Economic
Nation-wide Logic
Low cost Partnership
Roll out
Big Scaled Internal
Operation Development

Differentiators
Low price
High Accessibility
Convenience
New Technology
 Who dominated mobile subscription?

No. of wireless subscribers and market share

(Nov’20)
 JIO’s
Strategies
 Market Entry:
Disruptive Market Penetration Strategy
Free services for 3 months

“Happy New Year Plan”

Extended 3 months
“Product-Market Fit”
 AARRR Strategy

 Offered free services for 3 months

Acquisition
 Acquired 16 million subscribers within 1 month

 Unlimited high speed 4G data

Activation
 Free calling + Roaming free

Retention  Extended free services for another 3 months

Change in the number of subscribers
 AARRR Strategy

 Word of mouth
Referral
 Positive customer review

Revenue  Cutting the cost by 1/10th

JIO’s
Differentiation
Strategy
Disregard for the Legacy Technology
Selling 4G Phones @ a Subsidized Rate
Unlimited Data + Free Sim
Low Price
Offering Retailers more Commission

Before JIO With JIO

2.5% 6.5%
Impressive Field Work

Working from:
9:00 AM to
9:00 PM or 10:00 PM
Establishing JIO Centers
Understanding the Psychology of the
Customers
Positioning as Customer Centric Company

⊚ Narrating Vodafone & Airtel as Evil

⊚ JIO – Not part of COAI

Building an Ecosystem around JIO
 PESTLE Analysis

Political Factors Economic Factors Social Factors

• Bare minimum price • Largest youth population
• Central Govt Favoritism
• Market penetration • Focused on millennials
• Linking JIO’s growth with
• Potential rural market • Diverse brand portfolio
govt.’s “Make in India”
• 31% market share • Free internet service to
initiative
Indore Police
 PESTLE Analysis

Technological Factors Legal Factors

• First Voice over LTE • Part of controversies and Environmental Factors
• Capable to adapt fast allegation from its competitors
• Contributed more than
and capital-intensive • Predatory pricing
750 cr. on CSR activities
technological upgradation • Testing period of 253 days
• Networks that doesn’t emit
like dedicated JIO fiber • Opposition Over call ringing
harmful EMR
time of Jio
 Porter’s Five Forces Model
• No substitute products for mobile
services in the industry
Threat Of • Jio itself is a vision to substitute
Substitutes postcards

• Indian Govt strict Entry

• Price sensitive
Barriers Bargaining customers
Threat of
• Lowest price point Entrants Competitive Power of Buyers • Switching cost is
affected industry Rivalry low
• Switches on same
profitability numbers

Bargaining
Power of • Reliance brand gives
Suppliers more leverage
 SWOT Analysis
STRENGTHS WEAKNESSES
• Strongest customer Acquisition • Fast & Wide Network • Late Entry into the market
strategy
• Strong Parent Company • Activation issues
• Strong customer base
• Pricing Controversies
• Technology
• Too many freebies
• Brand Management
• Poor data connection

• Future Driven • Risk of Loss of Customer

Technology like 5G, 6G • Saturated Market
• Competitive Pricing • Highly competitive market
Strategies • Changing Government Policy
• Global market • Rapid Technological Upgradation
expansion

OPPORTUNITIES THREATS
 Impact on Competitors
⊚ Fall in market share

⊚ Rethink about tariffs

⊚ Airtel & Tata merger

⊚ Idea & Vodafone merger

⊚ Closure of Telenor, Aircel, etc.

Impact on Society
Limitations and Obstacles

Call drop issue

 Limitations and Obstacles

Petition by
competitors
 Perceptual Map High Price

Competitor
Competitor

High Quality
Low Quality

Competitor
Competitor Competitor

Low Price
Current Status
Managerial Implications
⊚ Power of FREE

⊚ Good Knowledge of the

Market and Marketing

⊚ Product Market Fit and

Early Traction
At a glance,
“ If you don’t build your dream,
someone else will hire you to
help them build theirs”

- Late. Dhirubhai Ambani

 Reference(s) and Source(s) of
Information:
⊚ https://iide.co/case-studies/reliance-jio-marketing-
strategy/
⊚ https://skillvancer.com/reliance-jio-strategy-analysis/
⊚ https://www.finnovationz.com/blog/reliance-jio
⊚ https://www.immortal-ideas.com/post/reliance-jio-
differentiation-strategy
⊚ https://marker.medium.com/how-jio-became-the-darling-
of-silicon-valley-4ad5aab7949f
⊚ https://startuptalky.com/jio-success-story/
⊚ https://startuptalky.com/reliance-jio-business-model/
 Dan Dana
Dan

Thanks!