RELIANCE JIO

COUNSUMER ATTITUDE AND IMPACT

BY SURABHI SINGH
 About JIO
"JIO" is the business name of the Reliance JIO Infocomm Limited. JIO aims to
provide 4G LTE service network without 3G/2G based service. JIO is
currently operating across all the 22 telecom circles in India. Its
distinguishing offer is the free internet, calls and other services till the 31st
December 2016. Later, this offer was extended till 31st March 2017 as a "New
Year Offer". Mukesh Ambani confirmed that this offer is made to help JIO
meet its target of 100 million users. Reliance JIO is the world's largest startup
at ₹1.5 lakh crore investment. It aims at providing premium data service at low
cost. It plans to have a partnership with thousands of small and emerging
Indian entrepreneurs.
 OBJECTIVES OF STUDY

1. TO IDENTIFY THE EFFECT OF JIO ON COMMON

PEOPLES.
2. TO ANALYZE HOW OTHER OPERATORS
AFFECTED BY JIO.
3. TO IDENTIFY THE BUSINESS STRATEGY BEHIND
JIO.
RESEARCH METHODOLOGY
Type: Exploratory research

Sampling procedure: Data collected from different group

of peoples.

Sample size: 200

Data:   Primary data from common peoples to know their

views on the topic with a structured questionnaire and
Secondary data for effect on other operators and Indian
economy from newspapers, magazines, internet etc.
1) More than 300 live channels.
TARGETED AUDIENCE
2) Up to 6,000 HD movies on JIO Cinema.

3) JIO Music is a library that offers 2.8

million songs.

4) JIO Mags and News Xpress gives

access to thousands of latest magazines
and newspapers in 10 languages.

5) JIO Cash enables users to go cashless

while shopping through apps.

6) And guess what, the total subscription

of applications worth ₹15,000 was free for
the first year
 JIO IS ON THE MOUTH OF
EVERYONE
JIO not only effect common people of India but
it also promoting digitalization, the dream of
our honorable Prime Minister Mr. Narender
Modi. 
‘anything and everything that can go digital is
going digital.’
India is ranked 155th in the world for mobile
broadband Internet access, out of 230
countries, JIO is conceived to change this
 IMPACT ON OTHER OPERATORS

Impact of JIO on other operators is very disruptive.

 JIO force them to bring changes in their plans.
 After arrival of JIO, other operators changed their plan
to stand with JIO because they all know that if they will
not make any changes then it will become difficult or
impossible for them to be in competition and increase
their market shares.
That’s why they all changes there plan to satisfy their
customers so that they can get their market position
back.
How did JIO made money when they provided
free sims & free services?
 Conclusion

 JIO SUPPORTS DIGITALIZATION BY LAUNCHING ITS APP JIO MONEY IN

WHICH YOU CAN DO CASHLESS  TRANSACTIONS.

            BY PROVIDING FREE CALLS TO ITS CUSTOMERS JIO CREATE STRONG

LINE OF CONNECTION BECAUSE NOW ITS CUSTOMER CAN COMMUNICATE
ANYONE AND FROM ANYWHERE WITHOUT ANY TENSION OF BALANCE CUT.

            JIO EFFECT ITS OPERATORS AND BRINGS THEIR SALES DOWN.

IT BECAME BENEFICIAL FOR OUR COMMON PEOPLE AS THEY ARE GOING

DIGITAL.

  ON THE OTHER HAND, WHERE JIO IS BENEFICIAL FOR COMMON PEOPLE

AND OUR INDIAN ECONOMY IT ALSO BECOME THREAT FOR ITS
COMPETITORS.

 WE CAN SAY THAT JIO BRINGS REVOLUTION IN INDIA.