Concept 1: Switch On Nutrition

Concept Note:
With Nutrition at the core, the theme will play around with various aspect on nutrition and create a positive outlook
towards good nutrition and what Herbalife Nutrition stands for.

Through various activities and design, the notion of ‘switch on nutrition’ will be propagated. (props, content, etc)

Core Idea will cover:

- Fun activities related to a healthy lifestyle

- Nutritional educational content
- Adaptive trends that get converted to social media activities
Switch On Nutrition: Offline POA
● Photo booth
● Props
● AR Effects
● Screen Printing
● Social Media Booklet
 Photo booth #1
A Neon shaped photo booth which lights up when
a person enters it (motion censored)
A jingle created for the event, to dance/move to
The event Name and tagline will be lit up
An event member would show them the step to
follow to the jingle
An event member would record it with their phone,
the associate can upload it on Instagram Reels

Photo booth #2
- Spin the wheel quiz on nutrition (simple
questions)
- This will be a time bound activity of 30 seconds
- Where the associate spins the wheel, gets a
question, answers it in the time frame and get a
chance to win a hamper
- Only winners would get an exclusive picture with
a winner frame /photo booth
Props- Cutouts
- Power button with the text ‘switch on nutrition’ stickers
- Trophies for the winners of spin the wheel quizzes
- Single word text on the theme of nutrition
- Affirmations on Nutrition
- New HN products such as Afresh Kashmiri Kahwa
AR Effect #1
To complement photobooth 1:
Neon outlines would appear whenever the user makes a
movement. .

The filter can go live with the jingle before the event to create
awareness and hype it up

AR Effect #2
To complement photobooth 2:
Theme background frame for spin the wheel quiz.

This filter will have a title of the quiz and design elements of the
theme
Screen Printing
- A station for screen printing
- Unique screens with designs of the concept ‘Switch On Nutrition’
- The associate can customize their own print by picking the screen
(design) they like, adding as many or as little designs to their
T-shirt, placing it whenever they want thus exploring their creative
side
- This shirt would be unique to each person as it will be customized
by them and the master design template (all screens) would be
exclusive only to this edition of Inex
- Through this activity we tap on -- engaging activity, customisation, Process of how screen printing will work
Click to View
exclusivity and content.
Booklet
Instagram has grown over the last decade substantially. To
help the associate utilise Instagram to it’s best capacity. We
create a handbook.

Following points get covered:

- App introduction
- Features and their usage
- How to create engaging content
- Reels would be thoroughly explained in detail
- Tips and tricks to master Instagram for their growth as a
Herbalife Nutrition Associate
THEME 2: Wellness Fiesta
Concept Note
Herbalife Nutrition covers the entire spectrum of health, nutrition and wellness through high quality nutritional
supplements and superior fitness guidance from associates.This helps users stay fabulous. Hence, we look at it as
a fiesta where wellness (right from nutrition and fitness) is spoken about and fun activities for the same are
organised.

Core Idea would include 4 stations with different challenges:

- Fitness exercise (holding a squat or push ups etc)

- Yoga (holding a yoga position)
- Nutrition (quiz)
- Dance (copy a dance movie)
Wellness Fiesta: Offline POA

● Photo booth
● Props
● AR Effects
● Screen Printing
● Social Media Booklet
Photo booth
- We set up 4 booths, each with a different aspect of
wellness

- Fitness | Dance | Yoga | Nutrition respectively would

be designed as per the challenge

- Each booth poses a challenge to a person to be

completed within a given time frame
Eg: Yoga- to hold a yoga position for 30 secs

- The person who successfully completes the

challenges is entitled to a head pop up standee that
declares them a winner

- This will cover a wide range of interest and cater to all

Props
- Cutouts with affirmations printed on them about Wellness
and Good Health.

- Cutouts inspired by HN products and especially the newly

launched products.

- Cutouts inspired by the Fiesta theme where we have

masks and headgear cutouts made of healthy food items
such as fruits, veggies, HN products, etc.
AR Effect #1
Filter Pre Event: HN Challenge
- Through randomisation, a task is assigned to a user eg: 10 squats.
- The tasks will appear at the top of the users’ head and flip through
multiple options before stopping at one.
- The user records himself doing a squat and post with a hashtag such
as #HNChallengeAccepted

AR Effect #2
Filter Post Event: I completed
- We created 4 filters, one for each booth theme
- Once the participant has completed the challenge they can use
this filter which declares them a winner
- The winners can click a picture or video on their instagram
stories with using a hashtag like #InexFitnessChallenge
AR Effect: Offline Integration
- The sole objective if this would be to make it a meet and
greet, fueled by AR

- We hold a competition, where everyone who is part of the

event is given a badge/band with a QR code.

- Each QR code contains a unique question related to

fitness/Herbalife Nutrition/ nutrition in general (simple
questions)

- A participant must scan the QR code of a fellow participant,

answer the question right, to get one point Inspired from Pokemon Go

- the participant/participants with the most number of right

answers, will be declared with winner of the mega challenge
Screen Printing
- A station for screen printing
- Unique screens with designs of the concept ‘Wellness
Fiesta’
- The associate can customize their own print by picking the
screen (design) they like, adding as many or as little
designs to their T-shirt, placing it whenever they want thus
exploring their creative side
- This shirt would be unique to each person as it will be
customized by them and the master design template (all
screens) would be exclusive only to this edition of Inex
Process of how screen printing will work
- Through this activity we tap on -- engaging activity, Click to View

customisation, exclusivity and content.

Booklet
Instagram has grown over the last decade substantially.
To help the associate utilise Instagram to it’s best
capacity. We create a handbook.

Following points get covered:

- App introduction
- Features and their usage
- How to create engaging content
- Reels would be thoroughly explained in detail
- Tips and tricks to master Instagram for their growth as a
Herbalife Nutrition Associate
FIN.