MARKETING

PLAN
-STENCELLS-

Mai Nguyen/ Lamarre Jacob

576190/610836

Marketing team - 5/1/2018

 Table of contents:

Introduction ( Overview marketing plan )

Target market

Unique selling proposition ( USP)

Marketing strategies

Action plan

Review & Adjust



Introduction

The company Stencells is a phone accessories company founded in 2017. The

company first started launching its product since December 2017.
The products of the company called Stencells are little handles which you can
attach to the back of your phone to enhance your grip while texting or taking a
picture or simply preventing your phone from falling. The products serve many
uses as phone accessories and come with highly competitive price.
The main customer group we are appealing to are phone users in general, mainly
young people above the age of 16. We plan to focus our media campaign
towards this age group. We want to launch media pages like facebook and
instagram and a webshop too to offer online delivery.
An well rounded marketing plan is carried out to maximize the marketing
efficiency. Our vision for our company is to reach our yearly revenue so we can’t
only payback our investors butalso offer them more than they have invested when
this is possible. By having an average of 15 products sold per member of the
company.
Target Market
Customer segmentation

The marketing team has researched and made the segmentation based on
different categories such as demographic, geographic, psychographic and
behavioural. Our ideal clients are smartphone users in general, with a special
focus on teenagers and young adolescents.
Unique selling proposition ( USP)

‘We’re cheap, and we’re proud of it’

The competitive price is one of the strongest features of this product. In

addition,the products could serve many uses for the phone when it needs a grip,
especially for one who drive a lot. In addition, the look of the products could
decorate the phone and make it look fashionable. The customers enjoy many uses
of the products with a reasonable price as well.

Marketing strategies

• Online marketing and promotion plan:

- Frequent posts on facebook and instagram.

- Giveaway/minigame in the first month lauching the product.
- Online webshop is set up
- Advertising video being set up in the 3rd module..

• Offline marketing and promotion plan:

-Special prizes for people who buy the products early.

-Freeshipping in several areas.
Actions plan

Marketing Content
channels

Facebook New posts in every 3 day from the first day of launching the
products. The content is prepared by marketing member. There
will be a post list so the content could be checked, avoiding
repetitive posting.

Instagram Mainly visualization of the product. Each week 1 post.

Giveaway One free product for someone who guess the right number of
candies at the stand.
Giveaway free product for person who share the page and leave
their lucky number at the comment section.

Offline fliers Offline fliers are distributed around targeted areas, as well as
used for brand recognition

Advertising The content and visualization of the videoshould be set up and

video discussed in the end of the 2nd module.

Review and Adjust

There will be a weekly overview of the performance of each member in the

marketing team, as well as the efficeincy of the marketing content. From that, the
team could have proper changes to improve the marketing plan as a whole.
Innovative ideas will also be important to discuss in the overview.

So far we haven’t had any problem on marketing or sales as we have just got
started, and will be selling soon.