INSTAGRAM AND FACEBOOK MARKETING

Instagram Marketing and Facebook Marketing are essential for business awareness. So, NIFT
students supported them to create their Instagram account and Facebook page.

NIFT students have redesigned their logo. This logo is very simple and easy to understand.
Story behind this logo is, they had crafted a huge Ganesh Idol for which they won National
Award 2016. Ganesha is the Hindu god being worshiped before starting something new.
Students have recreated new logo in vector format. So they can block print or stamp on their
products and packaging for branding.
Students taught them to activate Instagram account, to create posts and to create story.

 Name of the account - Sudhirasikkicraft

 Type of the account - Business
 Category - Artist
Bio is all about sustainability, eco friendly and handmade products. They want to covey from
their bio that all products are biodgradable and safe. Shipping worldwide.

They are trying to elaborate their journey of sikki craft through this account to their audience.
This is the main post and its all about introduction of the craft and craftisans.

CAPTION HASHTAGS FOR GOOD REACH

This is an important post with reaching 51% non-followers. This is the highest reach of the
beginning. Students have used these hashtags to get more reach. So, account reached to 88
people by using these hashtags and gain 14 new followers.
 INSTAGRAM INSIGHTS

INSTAGRAM ANALYSIS
 Performance of the account is unstable because this is a new account. Content interactions
have been increased by 1.3%.
 Post interactions have great reach.
 Results are positive.
 They got one order on Instagram. Till date we have posted 4 stories, 6 posts, 1 video and
1 reel. In future, they will focus on reels cause reels will help us to engage with people
easily.

BENEFITS

 Instagram photos can connect with customers across multiple channels and increase cross
channel engagement. By setting up a shoppable Instagram, customer can easily reach the
Instagram shop version of Instagram account and shop easily. It helps to connect globally.
It increases engagement rate with customer.
 Reusing Instagram marketing material help us to work smarter not harder.
 It helps us to build community and attract engaged traffic. If someone buy and follow us
on Instagram, they are likely to see our brand again & again and will purchase from the
same brand again.
 They can boost marketing through using photos from customers. This will help to gain
more trust and to connect consumers. They can build content from this.
 Instagram photos convert better than product photos or generic advertisement photos,
because it’s the basic combination of psychological principles.
 FACEBOOK

 Students have created Facebook page. They have sent invitation to all of their Facebook
contacts. Facebook page is connected to Instagram account so if they posted something on
Instagram people can see on this page too.
BENEFITS

 Reach a wide audience: Facebook has largest user bases; it spans across many demographics.
It is the older demographic groups that are the fastest-growing segments of Facebook users.
 Alignment with B2B AND B2C businesses: Facebooks offers these things for targeting new
customers:
 Employer name
 Job Title
 Employment industry
 Interest Industry
 Employer Company Size
 Business Travelers
 Facebook targets with multiple form of engagement: Facebook’s ad formats, targeting
options, and measurement capabilities align well with any marketing strategy. Custom
buttons are always useful. They can change our features and button in ads as per our business.
 Audience transparency: Facebook audience reach is highly transparent. Fans, friends of
fans, behavior or interest and users who have visited our site.
 Psychographic targeting: Facebook’s targeting capabilities go far beyond demographics.
They cannot predict someone’s lifestyle because of demographics. It is a poor predictor.
But Facebook has wide range of targeting capabilities like interests, life events,
behaviours and hobbies. It can also analyse competitors targeting.
 Facebook has verity of ad formats e.g. Sponsored posts allow others to post on its feed
and boosting post generate engagement with other customers.
 Facebook can drive traffic directly to website and it can measure the performance. For
measuring performance, they just need to install pixel on our website.

 Why did we use Instagram and Facebook marketing?

Instagram and Facebook marketing are biggest platforms for marketing these days. Top
social media platforms such as Twitter, Instagram, Facebook & YouTube are great for social
media marketing. Compared to television or any other mass marketing it's cheaper and has
proven to be more effective. Over 3.5 billion people are there on social media platforms. No
wonder how easily and quickly something starts trending on social media and the demand for
that product touches sky overnight. When power of social media is well utilized it.
The power of Instagram and Facebook must be used for good. To help and support small
artisans and craft cluster who don't get enough exposure or don't have a lot of financial
support. Social media would be a cheap and effective way to reach the masses and let them
know about their beautiful artwork.
It has been observed that people don't really understand the efforts that goes in handicrafts.
Once they understand that, they might appreciate their value more. This is where social media
can come handy. Short videos and pictures of the manufacturing process could be shared to
educate people about the handicraft. Unlike discovery channel's documentary or a book,
social media is a dynamic two way conversion platform. We can have a direct feedback on
everything we post related to the handicraft. Therefore, we can always improve our
marketing strategy. We can find flaws in the product as well as understand the demand and
figure what customer wants in respect to our product.