Promotion

Since marketing promotes a good or service to a specific target market, it is a crucial

component of business operations for almost all companies. In this context, we have identified
the need to promote our turntables to the Indian community in metro Vancouver. Even if you
might first concentrate on only one strategy, it's usually more successful to combine several
marketing strategies.

1. 3D visualization
Today's visually driven and fast-paced world has made product visualization an
invaluable tool for companies across various industries. We can create a 3D virtual tour interface
for our website to let clients see how our product will fit into their homes or what their parking
spot will look like. This could be done by incorporating the 3D visualization into augmented
reality. Businesses can achieve a remarkable 250% increase in conversion rates by utilizing 3D
technology, giving them a significant competitive edge in the marketplace. (Ruel, 2023). This
has many advantages, such as easy customization, visual engagement, and boosted purchase
confidence. This makes it possible for clients to understand a design's arrangement and relation
to space before construction. Virtual walkthroughs can also be made with 3D models.

2. Hosting webinars in the industry nearby and workshops

We can inform local businesses, property owners, and architects about the significant
advancements in space optimization. They might offer the most recent innovations and technical
developments in this field. According to the new law by the British Colombia government, local
governments would have to amend their zoning ordinances to allow multi-unit buildings on lands
that are usually used for detached single-family residences. (Larsen, 2023) This would mean
qualifying for three to four units in select areas on single-family or duplex lots. Turntables can be
shown as one of the solutions to this since once multiplexes are built, it will be challenging to
allocate parking space for every house. We can collaborate with government organizations and
environmental conservatives to promote this idea.
References

Indeed Editorial Team. (2022, November 29). What is a marketing promotional mix and how do

you use one? Indeed.com Canada. https://ca.indeed.com/career-advice/career-

development/promotional-mix

Larsen, K. (2023, November 1). New legislation aims to create more small-scale and multi-unit

housing in B.C. CBC. https://www.cbc.ca/news/canada/british-columbia/new-legislation-

promises-small-scale-multi-unit-housing-in-b-c-1.7015611

Ruel, A. (2023, June 14). The Power of Product Visualization: Unleashing the potential of 3D.

Visao. https://visao.ca/product-visualization/