KỊCH BẢN THUYẾT TRÌNH

Ly: You have to do like this!

Thu: No, that way is better!!!
Oanh: Hold on hold on. What’s happened? Why are you so noisy?
Ly: We are discussing, but she doesn’t listen to me.
Thu: Obviously because you are wrong.
Ly: I can’t work with you anymore.
Oanh: Ok, Ok calm down. Why don’t you guys introduce yourself first and then I will
help you guys solve this problem? Then You go first.
Ly: I am Salesperson. Sale, in simpler terms, is when someone buys something from
another person or business.
Salespeople like me are individuals who interact with customers, provide
advice, introduce products, and bring in revenue for the company.
Our job is about: Performing customer service, Managing the store's image,
adhering to safety and security regulations for the store, and we also utilize
various methods to seek potential customers, such as using social media,
sending emails, and participating in exhibitions and events.
To do that, we need to have 3 main skills. First, Analytical and predictive
thinking (A successful sales should have the ability to quickly grasp customer
trends and needs.). Second, Building the belief and long-term relationships
(We don’t not only focus on making one-time sales but also aim to build
long-term relationships with customers. By establishing trust and satisfaction,
we create conditions for repeat sales and customer loyalty.). Finally, Training
and personal development (We have to continually strive to set ambitious
goals for the next few years and consistently improve their skills and
knowledge through training and continuous self-improvement.).
Oanh: Oh! That sounds great, how about you?
Thu: I am Marketer. Marketing is the process of creating and delivering value-based
arguments for the products or services. It encompasses every part of a plan to turn a
prospective consumer into a happy and satisfied customer.
 Marketers like me are professionals responsible for developing and executing
strategies to promote brands, products, and services, with the goal of
maximizing profits for the company.
Our job is inspiring and persuading people to buy products or services,
developing new products, new advertising ideas, and new ways of
communicating with target customers. And we also motivate people to make
decisions.
To do that, we also need 3 main skills: Number 1: Customer knowledge (We
have to understand our target audience deeply. What are their values,
backgrounds, and pain points? And then ask ourself: What problem is our
product or service solving for our audience?). Number 2: Storytelling (This is
a powerful tool in marketing. It allows us to turn data and numbers into
compelling narratives and use it to grab the target customers.). Number 3:
Communication (Effective communication is essential. As a marketer, we
need to convey our ideas clearly both in writing and verbally.).
Oanh: Oh I see. Many of us think that Marketers and Salespeople are the same, but
actually they are different.
Role: Marketers specialize in performing research and analysis to identify
marketing opportunities and client needs. Meanwhile salespeople ensure that
the company’s products, goods, or services get sold to customers.
Focus: The attentions are also different. Marketers devise strategies to secure
sales, such as promotions, discounts, calls, correspondence, campaigns, and
walk-in recommendations. Salesperson ensure that the company’s products,
goods, or services get sold to customers.
Therefore, many problems often happen between the sales team and the
marketing team. That is the reason why the argument happened, right?
Thu: Exactly, do you have any solution to help us?
Oanh: Well, I don’t have, but I know a person who can help!
Ly: Who???
Mai: Hi everybody, my name’s Mai and I’m here to help you guys.
Oanh: So can you tell us some problems always happen between the sales team and the
marketing team and how does them work smoothly together?
Mai: The relationship between sales and marketing teams can sometimes be a bit rocky.
First problem, Lack of Communication (When sales and marketing teams operate as
separate silos, communication can suffer. Lack of collaboration and poor information
sharing can lead to misunderstandings and inefficiencies.). Second, Role Confusion
(Sometimes roles overlap or aren’t clearly defined. Salespeople and marketer may step on
each other’s toes.). Another problem is Different Priorities and Goals (They often have
different objectives. Marketing team aims to generate leads, while sales team focus on
closing deals. These divergent priorities can lead to conflicts.)
Oanh: That’s bad. So how can them work smoothly with each other?
Mai: Well, they have to help each other. When researching about the clients, the
marketing team will determine whether they need to spend their budget on online or
offline campaigns. Then the marketing team needs to list activities that are suitable for
the campaign and evaluate the budget, limiting waste on activities that are not consistent
with the goals. Marketing team members need to discuss and come up with an effective
campaign with an appropriate budget and submit it to superiors for review. Both
managers of two teams spend time discussing the goals. Make sure both teams are clear
about their goals. Furthermore, the revenue of the company goes up when we work
together. When the marketing team conveys a good motto to the target audience, they
have a reason to buy and experience your products or services, so the sales team will
promote their abilities to convince customers to buy. When the company gets revenue,
both teams will get more bonuses and see the benefits of working together.
Oanh: It has a bit difficult to understand, can you take a real case about the working way
of both teams?
Mai: To understand deeply, let’s watch a video.
Oanh: You guys see, although marketing team and sale team are different, doing different
works, and problems happen sometimes, just need to understand, listen and sympathize to
each other, both teams will help the company reach more target customers and be more
successful.
Thu: You are right, thanks for helping us.
Ly: Do you want to try again?
Thu: Sure.