INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE

B.B.A. (e-Commerce)
Semester V (Batch 2021-2024)
1 MS6A-301 Management Information System Compulsory 3
2 MS6A-303 Logistic & Supply Chain Management Compulsory 3
3 MS6A-305 Numerical Methods Compulsory 3
4 MS6A-307 Web Designing And Animation Tools
5 MS6A-309 Data Mining And Data Warehousing Electives 3x3=9
6 MS6A-311 Java Programming (Select any three)
7 MS6A-313 Risk Management in e-commerce
8 MS6A-315 Business Environment Electives
9 MS6A-317 Contemporary E-business Practices (Select any two) 3x2=6
10 MS6A-319 Emotional and social intelligence
11 MS6A-558 Comprehensive Viva Voce 3
Total credits 27

B.B.A. (e-Commerce)
Semester V (Batch 2021-2024)

Subject Name Management Information Subject Code MS6A-301

System
Total Credits 03
Course Objective:
To develop fundamental understanding of Management Information System.
To explore the applications of Management Information System.

Learning Outcome:
At the end of the course students should be able to;
Understand the concepts of Management Information System.
Develop the Management Information System appealing in current market as per the customer’s
expectations.
Prove their creativeness and innovativeness in Management Information System.
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.
Course Contents
Unit-1 • Systems, data and information and knowledge
Introduction • Importance of MIS in the competitive business environment.

Unit-2 • Database Management System

Introduction to • Networking
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Information • Systems & Application Software
Technology
Unit-3 • Management information systems, transactions processing systems, decisions
Decision Making support systems, expert
& Types of systems, office automation systems and knowledge-based systems
information • Structured decision making, unstructured decision making and semi structured
systems decision making
Unit- 4 Information • Stages of SDLC
Systems Analysis • Feasibility study, systems study and systems design
& Design • Resource utilization, implementation, audit, operation, maintenance and
modification
Unit -5 • Marketing, Finance, HR, Production/Operations information systems.
Functional
Information
Systems
Unit-6 • Process Mapping
Enterprise • Implementation Management
Resource Planning • ERP System
Unit-7 Cloud Computing
Cloud Computing Information Systems Value and Effectiveness

Learning Resources:
Text Books:
Management Information Systems – Managing the Digital Firm – Tenth Edition, Kenneth C.
Laudon and Jane P. Laudon
Management Information System- Jame O Brien- Tata Mcgraw Hill
Introduction to Computers – Latest Edition by Peter Norton.
REFERENCE:
Fundamentals of Information Technology, by Alexis Leon and Mathews Leon.
Management Information Systems, by Jaiswal and Mittal, Oxford Printing Press
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
B.B.A. (e-Commerce)
Semester V (Batch 2021-2024)

Subject Name LOGISTIC & SUPPLY Subject Code MS6A-303

CHAIN
MANAGEMENT Total Credits 3

Course Objective:
To teach the basics of E- learning & E-Logistics & E-supply chain management.
To Implementation of e-SUPPLY chain collaboration & inergration.
To explore the use of cloud computing in shipping logistics
Learning Outcomes:
Understanding of E- logistic & E-supply chain management & E-trends.
E-supply chain Implementation issues & challenges.
Outsourcing of logistic services.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each
of which best two will be considered. The end semester examination will be worth 60 marks having
theory and cases/practical problems consisting 7/8 questions with a note of attempt any five or more by
mentioning marks of each question.

Course Contents

Introduction to Logistic & E- logistics, E-supply chain management and the

Unit –1 differences between them. The management components of supply chain
management

E-supply chain collaboration and Integration: Implementation issues &

Unit-2 challenges. Eight supply chain processes

Web applications for the outsourcing of logistics services.

Unit-3

Measuring the impact of tools of the leanness of E-procurement process.

Unit- 4

The Use of cloud computing in shipping logistics

Unit -5
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
A web application for supply chain traceability
Unit-6

E-Enterprise: Organizational issues of CRM, SRM and ERP system

Unit-7

Monitoring and warning mechanism of supply coordination in assembly system

Unit-8 under delivery uncertainty

Learning Resources:
Text Books:
E-Logistics : Managing Your Digital Supply Chains for Competitive Advantage Yingli Wang, Stephen
Pettit
Supply Chain Innovation for Competing in Highly Dynamic Markets: Challenges and Solutions:
Challenges and Solutions Evangelista, Pietro
Logistics Management and Strategy Alan Harrison, Remko I. van Hoek
E-Logistics and E-Supply Chain Management: Applications for Evolving Business, Deryn Graham,
Ioannis Manikas
Ram Ganeshan and Terry P. Harrison. An Introduction to Supply Chain Management
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
B.B.A. (e-Commerce) MS6A
Semester V (Batch 2021-2024)

Subject Name NUMERICAL METHODS Subject Code MS6A-305

Total Credits 03
Course Objective:
To develop fundamental understanding of Numerical Methods in computing.
To provide knowledge and applications of various numerical methods in business operations.
To develop decision making skills on numerical data and information by interpreting and
analyzing.

Learning Outcome:
At the end of the course students should be able to;
Apply and implement the concepts of different methods for solution of nonlinear problems.
Understand the need and significance of theory and network analysis for efficient and effective
resources utilization.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.

Course Contents

UNIT –I 1. Basic overview of numerical methods, errors, solutions.

Introduction
Unit-2 Errors in Computer Arithmetic
Normalization Normalization
and errors
Unit-3 Nonlinear Bisection, False position and Newton-Raphson methods for solution of
equations & nonlinear equations.
solution errors. Errors in the solutions, Convergence of Solutions.

Unit- 4 Gauss, Gauss-Siedel and Iterative methods for system of linear equations.
Introduction to Examples and assignments.
Gauss
Unit -5 Different Ill conditioned system, Pivotal Condensation, Matrix Inversion, Eigen-values,
system and matrix Eigenvector, Diagonalization of Real Symmetric Matrix by Jacobi's Method
Examples and Practical Assignments
Unit -6 Polynomial Interpolation using Newton's and Lagrange's formulae
Polynomial Examples and assignments.
operations
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Unit -7 Numerical Numerical Differentiation.
operations Numerical Integration: Trapezoidal Rule, Simpson's Rule, Weddle's Rule,
(differentiation Gauss Quadrature Formula.
and integration)
Unit-8 Integration Error in numerical Integration.
errors and Numerical Solution of differential Equations: RungeKutta Method, Predictor-
numerical Corrector Method.
solutions
Learning Resources:
Text Books:
V. Rajaraman, Computer Oriented Numerical Methods, PHI.
F.Acton, Numerical Methods that Work, Harper and Row.
A.A. Affifi, Statistical Analysis : A Computer Oriented Approach, Academic Press.
S.D.Conte and C.d.Boor, Elementary Numerical Analysis, McGraw Hill.
E. Balagurusamy, Numerical Methods, Tata McGraw Hill, 2000.
 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE

B.B.A. (e-Commerce)
Semester V (Batch 2021-2024)

Subject Name WEB DESIGNING AND Subject Code MS6A-307

ANIMATION
TOOLS Total Credits 3

Course Objective:
To develop fundamental understanding of web designing.
To Explore different available tools of web designing on web.
To Encourage students towards the Web design and development.
Learning Outcome:
At the end of the course students should be able to;
Understand the concepts of web designing and computer software tools useful on web.
Develop webpage using tools appealing in current market as per the customer’s expectations.
Prove their creativeness and logical analysis using web designing tools on web presence.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assess ments of 20 marks each
of which best two will be considered. The end semester examination will be worth 60 marks having
theory and cases/practical problems consisting 7/8 questions with a note of attempt any five or more by
mentioning marks of each question.

Course Contents
Unit-1 1. Fundamental of Design, element of design, principle of
Introduction design key feature of design.
Unit-2 Photoshop Interface study (tool), Basic image editing techniques
6.0 Selections tools, drawing tools, effect tool.
Cyber concept, filters, exporting: Optimizations to device independent format,
Introduction to image ready.

Sound basics, capturing and playing a sound

Unit-3 Sound Editing sound file plying effect processing sound file
Forge 4.0 Mixing different sound file.
Menu options study, working with different file format.
Unit- 4 Animation Principle of Animation, Animation Technique
Basic Examples and Practical Assignments.

Unit -5 Tween concept, timeline effects, tools items, menu items.

Macromedia Action scriptoria interfacing with external data publish
Flash 5.0 setting, adding sound.

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Unit-6 Website Planning. Process. Key Issues.
Design Macromedia, dream weaver 4.0, Interface study.
Basic lay outing concept menu bar items. Tool bar item publish setting timeline
layer.
Animations. CSS, Behavior, Style, Assigning Script in dream weaver.
Defining site. Uploading site.

Learning Resources:
Text Books:
Multimedia: Computing Communication & Applications – Ralf Steinmetz. Pearson Education.
Multimedia Fundamental Vol. I – Ralf Steinmetz. Pearson Education.
Computer Graphics – Donald Heam and M. Pauline Baker, Prentice Hall of India.
REFERENCE:
Principal of Interactive Computer Graphics: Newman, W.H. and R.S. Sproull, McGraw Hill.
Multimedia Making it works: Tay Vaughan, Tata McGraw Hill.

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE

B.B.A. (e-Commerce) MS6A

Semester V (Batch 2021-2024)

Subject Name DATA MINING AND DATA Subject Code MS6A- 309
WAREHOUSING
Total Credits 3

Course Objective:
To inculcate the basics of data mining & data ware housing in management
To provide the knowledge of tools and techniques of data mining & data ware housing
To explore the use of procedure of data mining & data ware housing in decision making process of
management
Learning Outcomes:
Understanding of data mining & data ware housing in management & its functions
Apply the learning in their personal as well as in professional environment of society and business.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each
of which best two will be considered. The end semester examination will be worth 60 marks having
theory and cases/practical problems consisting 7/8 questions with a note of attempt any five or more by
mentioning marks of each question.

Course Contents
Introduction to data mining, concept, significance, elements
Unit –1 Meaning of information age: information technology and internet transactions
Introduction Kinds of data and patterns
Applications and issues of data mining
Unit-2 Data and Statistical description of data and data visualization
its Knowledge in Data measurements
Data Mining
Data Cleaning
Unit-3 Data Data Integration
Processing Data Reductions

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
4. Data Transformation and data discretization

Basic concept of data warehousing

Unit- 4 Data Modeling, data cube and OLAP
Warehousing and Design and Usage of data warehousing
Online Analytical Implementation strategies
Processing Generalization
Frequent Item set Mining Methods
Unit -5 Mining Pattern Evaluation Methods
Frequent Patterns, Cube computation
Associations, and Processing Advanced Kinds of Queries by Exploring Cube Technology
Correlations:
Basic Concepts
and Methods
Cluster Analysis: Basic Concepts and Methods
Unit-6 Advanced Classification: Advanced Methods
Data Mining and Data Mining Trends and Research Frontiers
Data Warehousing

Learning Resources:
Text Books:
Data Mining Concepts and Techniques Third Edition Jiawei Han and Micheline Kamber Jian
Data Mining and Data Warehousing, Bharat Bhushan Agarwal, Sumit Prakash Tayal, University
Science Press.
Data Warehousing, Reema Thareja, Oxford University Press.

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
B.B.A. (e-Commerce) MS6A
Semester V (Batch 2021-2024)

Subject Name Java Programming Subject Code MS6A-311

Total Credits 3
Course Objective:
To make students aware about Java Programming.
To make an understanding among students about different terms closely associated with Java
Programming.
Learning Outcome:
At the end of the course students should be able to;
Define Java Programming and understand its importance.
Help students to make themselves, skilled in Java Programming.
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each
of which best two will be considered. The end semester examination will be worth 60 marks having
theory and cases/practical problems consisting 7/8 questions with a note of attempt any five or more by
mentioning marks of each question.

Course Contents

Unit -1 What is Java?

Basic of Java History and Features of Java
C++ vs. Java
Hello Java Program
Internal How to set the path?
JDK, JRE, and JVM (Java Virtual Machine)
JVM Memory Management
Internal Details of JVM
Unicode System, Operators, Keywords, and Control Statements like if-else, switch,
for loop, and while loop
Unit-2 Class, Naming conventions of Java
Objects, and Classes, objects, and features
Types of Classes Object declaration and initialization
The life cycle of an object
Anonymous object in Java
Unit 3 How to declare a package in a company project
Packages in Java Package naming conventions
Sub packages
Types of packages such as user-defined packages, built-in packages
Importing packages in Java
Unit- 4 Data types in Java

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Data Types in Primitive data types
Java Non-primitive data types
Memory allocation of primitive and non-primitive data types
Unit -5 Variable declaration and initialization
Variables, Naming convention
Constraints, and Types of variables such as local variables, instance variables, and static variables
Literals Scope and memory allocation of variables

Unit-6 Methods in Java

Methods in Java Use of method in Java
Method declaration, the method signature
Types of methods in Java: predefined method, user-defined methods: instance
method, static method
Calling of method
Java main method
Return type in Java
Text Readings: Latest Editions
Java: The Complete Reference” by Herbert Schild
“Core Java Volume I – Fundamentals” by Cay S Horstmann

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE

M.B.A. (e-Commerce 5 years Integrated)

Semester V (Batch 2021-2024)

Subject Name Risk Management in E- Subject Code MS6A-313

commerce
Total Credits 03
Course Objective:
This course aims to equip undergraduate students with the knowledge and skills necessary to
identify, assess, and mitigate the various risks involved in conducting e-commerce operations.
Students will explore the different types of risks faced by e-commerce businesses and learn
practical strategies for managing and minimizing these risks.

Learning Outcome:
At the end of the course students should be able to; Develop effective risk management strategies
to safeguard e-commerce businesses. Apply risk assessment techniques and tools to assess potential
threats and vulnerabilities. Analyze real-world case studies to learn from past e-commerce risk
management successes and failures. Stay informed about the latest trends and developments in e-
commerce risk management.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.
Course Contents
Unit 1. Types of Defining risk and risk management, The relevance of risk management in e-
Risks and commerce, Security and privacy risks, Fraud and identity theft, Payment and
management in E- transaction risks, Legal and regulatory risks, Supply chain and logistics risks,
commerce Reputational risks
Unit 2. Risk - Identifying potential risks
Assessment in E- - Evaluating the likelihood and impact of risks
commerce - Prioritizing risks for mitigation

Unit 3. E- - Common security threats and vulnerabilities

commerce - Encryption and data protection
Security and - Secure payment gateways
Privacy - Best practices for securing customer data

Unit 4. Fraud - Types of e-commerce fraud

Prevention and - Fraud detection tools and techniques
Detection - Chargeback management

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Unit 5. Legal and - Understanding e-commerce laws and regulations
Regulatory - Consumer protection and data privacy laws
Compliance - Taxation and cross-border compliance

Unit 6. Crisis and - Responding to e-commerce crises

Reputation - Reputation management in the digital age
Management - Building trust and credibility
- Analyzing real-world e-commerce risk management cases
- Learning from successful risk management strategies
Learning Resources:
- "E-commerce 2020" by Kenneth C. Laudon and Carol Guercio Traver
- "The E-Commerce Book: Building the E-Empire" by Steffano Korper and Juanita Ellis
- Academic journal articles and research papers on e-commerce risk management

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE

B.B.A. (e-Commerce) MS6A

Semester V (Batch 2021-2024)

Subject Name Business Environment Subject Code MS6A-315

Total Credits 03
Subject Nature: CORE
Course Objective:
To provide knowledge to the students about the social, economic and political
environment in which an organization works.
To develop an understanding of the environment and how it can be utilized for better decision
making.

Learning Outcome:
At the end of the course students should be able to;
Apply and implement the concepts learnt by the environmental changes on the working of the
organization one is working for.
Understand the need and significance of being informed about the environment for effective
decision making..
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.

Course Contents

UNIT –I Components and Significance of Business Environment.

Introduction Factors effecting environment of Business, Economic factors and its
Components.
Cultural factors and its impact on business, Social Environment and its impact
on Purchasing and
Consumption.
Unit-2 Political Stability, Sovereignty and its impact on the returns of Business.
National and Technological and its impact on internationalizing the business activities.
International National and International Legal environment.
Business Dimensions of International Business Environment, Challenges.
Environment

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
Unit-3 1. Indian Economic Systems-Economic planning with special
Economic reference to last three plans, public, private joint and cooperative sectors.
Planning and Industrial Policy of the Government, Latest Industrial Policy, Foreign Trade
Development Policy, Fiscal Policy.
Tax System in India, Monetary Policy and Banks Reforms
in India.

Unit- 4 Challenges of Indian Economy.

Challenges and Rural Development Efforts.
Efforts of Indian India as one of the most prominently emerging economies of world.
Business
Environment
Unit -5 StrategiesInternational Economic Integration, Country Evaluation and Selection.
for going Global Foreign Market Entry Method, International Trading locks, Their Objectives.
WTO Origin, Objectives, Organization Structure and Functioning,
WTO and India.
Learning Resources:
Text Books:
Shaikh Salim, Business Environment, Pearson Education, 2010
Mark Hirschey, Economics for Managers, Cengage, 2006
Palwar, Economic Environment of Business, PHI, New Delhi,2009

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
M.B.A. (e-Commerce 5 years Integrated)
Semester V (Batch 2021-2024)

Subject Name Contemporary E-business Subject Code MS6A-317

Practices
Total Credits 03
Course Objective:
This subject examines the dynamic landscape of e-commerce and the current challenges and
opportunities faced by businesses in the digital era. Students will explore emerging trends,
consumer behavior, technological advancements, legal and ethical considerations, and the impact
of global markets on e-commerce.
Learning Outcome:
At the end of the course students should be able to; Analyze the current trends and challenges in
the e-commerce industry. Identify legal, ethical, and security issues related to e-commerce.
Evaluate the impact of technology on e-commerce strategies. Examine the role of social media and
mobile commerce in shaping online businesses. Apply e-commerce principles to real-world
scenarios and business contexts.
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.
Course Contents
Unit 1. E- - Payment gateways and security
commerce - Blockchain and its impact on e-commerce
Technologies - Artificial Intelligence in e-commerce
Unit 2. Consumer - Online consumer decision-making process
Behavior in E- - Personalization and customization
commerce - Trust and credibility in online transactions
- User experience (UX) and user interface (UI) design
Unit 3. E- - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
commerce - Social media marketing and influencer marketing
Marketing - Content marketing and email marketing
Strategies - Retargeting and customer retention strategies
Unit 4. Legal and - Intellectual property rights
Ethical - Privacy and data protection
Considerations in - Cybersecurity and fraud prevention
E-commerce - Online advertising regulations
Unit 5. Global E- - Cross-border e-commerce challenges and opportunities
commerce - Localization and internationalization
- Logistics and supply chain management in global e-commerce

Unit 6. Emerging - Augmented reality and virtual reality in e-commerce

Trends in E- - Voice commerce and smart speakers

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
commerce - Subscription-based models and D2C (Direct-to-Consumer) brands
- Sustainable and eco-friendly e-commerce practices
Learning Resources:
1. "E-commerce 2022: Business, Technology, Society" by Kenneth C. Laudon and Carol Guercio
Traver
2. "E-commerce Essentials" by Kenneth C. Laudon and Carol Guercio Traver
3. Additional research papers, articles, and online resources will be provided throughout the course.

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
B.B.A. (e-Commerce)
Semester V (Batch 2021-2024)

Subject Name Emotional and social Subject Code MS6A-319

intelligence
Total Credits 03
Course Objective:
• Introduce the concept of emotional intelligence, its models and components.
• Understand the significance of emotional intelligence in self-growth and building
effective relationships.
• Identify the measures of emotional intelligence.
Learning Outcome:
Self-Awareness, Self-Management, Social Awareness & Relationship Management.
• Discover personal competence and techniques of building emotional intelligence.
• Gain insights into establishing positive relationships.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks
having theory and cases/practical problems consisting 7/8 questions with a note of attempt any
five or more by mentioning marks of each question.
Course Contents
Unit-1 • Nature and Significance
• Models of emotional intelligence: Ability, Trait and Mixed
• Building blocks of emotional intelligence: self-awareness, self-management,
social
awareness, and relationship management
Unit-2 • Self Awareness: Observing and recognizing one's own feelings, Knowing
one's
strengths and areas of development.
• Self Management: Managing emotions, anxiety, fear, and anger.
Unit-3 • Social Awareness: Others' Perspectives, Empathy and Compassion
• Relationship Management: Effective communication, Collaboration,
Teamwork,
and Conflict management

Unit- 4 • Measures of emotional intelligence

• Strategies to develop and enhance emotional intelligence

Unit -5 Practical component

Students will practice self-management techniques to regulate emotions such as
• Mindfulness
• Conditioned relaxation response
• Boundary setting

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 INSTITUTE of MANAGEMENT STUDIES, Devi Ahilya University, INDORE
• Display of empathy
• Effective communication
• Teamwork
• Conflict resolution
Learning Resources:
Text Books:
• Bar-On, R., & Parker, J.D.A.(Eds.) (2000). The handbook of emotional intelligence.
San Francisco, California: Jossey Bros.
• Goleman, D. (2005). Emotional Intelligence. New York: Bantam Book.
• Sternberg, R. J. (Ed.). (2000). Handbook of intelligence. Cambridge University Press.

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