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b ______________________________________________________________________________________
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3 Define the following key terms:
a Trend
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b Seasonal fluctuations
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c Cyclical fluctuations
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d Random fluctuations
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Cambridge International AS & A Level Business – Chalk & Malpas © Cambridge University Press 2021
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CAMBRIDGE INTERNATIONAL AS & A LEVEL BUSINESS
1 2 3 4 5 6 7 8
Quarterly
Seasonal Average
Sales Four-quarter Eight-quarter moving
Year Quarter moving seasonal
revenue moving total moving total average
variation variation
(trend)
2019 1 120
2 110
3 115
4 130
2020 1 112
2 121
3 133
4 181
2021 1 127
2 145
3 133
4 138
5 Calculate the average seasonal variation. Use this space to do your calculations.
6 Outline two benefits for a firm of using the moving-average method of forecasting.
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7 Outline two drawbacks for a firm of using the moving-average method of forecasting.
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Cambridge International AS & A Level Business – Chalk & Malpas © Cambridge University Press 2021
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