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CAMBRIDGE INTERNATIONAL AS & A LEVEL BUSINESS

Topic worksheet 21.1


Time series analysis and moving averages
1 Explain what is meant by time series analysis and moving averages.
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2 Identify two reasons why a firm would want to predict future sales trends.

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b ______________________________________________________________________________________
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3 Define the following key terms:
a Trend

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b Seasonal fluctuations
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c Cyclical fluctuations
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d Random fluctuations
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Cambridge International AS & A Level Business – Chalk & Malpas © Cambridge University Press 2021
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CAMBRIDGE INTERNATIONAL AS & A LEVEL BUSINESS

4 Complete the table below:

1 2 3 4 5 6 7 8

Quarterly
Seasonal Average
Sales Four-quarter Eight-quarter moving
Year Quarter moving seasonal
revenue moving total moving total average
variation variation
(trend)

2019 1 120

2 110

3 115

4 130

2020 1 112

2 121

3 133

4 181

2021 1 127

2 145

3 133

4 138

5 Calculate the average seasonal variation. Use this space to do your calculations.

Use your coursebook to help you answer the following questions:

6 Outline two benefits for a firm of using the moving-average method of forecasting.
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7 Outline two drawbacks for a firm of using the moving-average method of forecasting.
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Cambridge International AS & A Level Business – Chalk & Malpas © Cambridge University Press 2021
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