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Graphic design fundamentals are the building blocks that every great design is made from. They're
the core principles that you need to understand in order to create visually appealing and effective
designs.
Here are the key graphic design fundamentals:

1. Elements of Design

• Lines: Lines are the foundation of all shapes and forms. They can be used to create a sense of
movement, direction, and division of space.
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• Lines in graphic design
• pen_spark
• Shapes: Shapes are closed lines that create a two-dimensional area. They can be geometric
(squares, circles, triangles) or organic (free-flowing shapes). Shapes can evoke different
emotions and can be used to create hierarchy and interest in a design.
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• Shapes in graphic design
• Color: Color is one of the most powerful tools in a designer's arsenal. It can be used to create
mood, establish brand identity, and guide the viewer's eye. Understanding color theory is
essential for creating harmonious and effective color palettes.
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• Color in graphic design
• Texture: Texture adds visual interest and dimension to a design. It can be real or implied, and it
can be used to create a sense of depth and tactility.
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• Texture in graphic design
• Space: Space is the area around and between the elements in your design. It's just as important
as the elements themselves, and it can be used to create a sense of balance, hierarchy, and
flow.
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• Space in graphic design

1. Principles of Design

• Balance: Balance is the equal distribution of visual weight in a design. It can be symmetrical or
asymmetrical, but it should always feel stable and pleasing to the eye.
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• Balance in graphic design
• Contrast: Contrast is the difference between two elements in a design. It can be created using
color, size, value, or texture. Contrast can be used to create emphasis, hierarchy, and visual

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interest.
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• Contrast in graphic design
• Hierarchy: Hierarchy is the arrangement of elements in a design to create a visual order. It helps
the viewer to understand what information is most important.
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• Hierarchy in graphic design
• Repetition: Repetition is the use of the same element or design principle multiple times in a
design. It can be used to create unity, rhythm, and flow.
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• Repetition in graphic design
• Pattern: A pattern is a repeated arrangement of elements. Patterns can be used to create visual
interest, unity, and movement.
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• Pattern in graphic design
• Movement: Movement is the illusion of motion in a design. It can be created using lines, shapes,
color, and negative space. Movement can be used to draw the viewer's eye around a design and
create a sense of dynamism.
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• Movement in graphic design

By understanding and applying these fundamental principles, you can create graphic designs that are
both visually appealing and effective in communicating your message.

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