Imaging and

Design for Online

Environment
 Agenda
KEY TOPICS DISCUSSED IN
THIS PRESENTATION

• Evaluate existing websites and online resources

based on the principles of layout, graphic, and visual
message design.
• Use image manipulation techniques on existing
images to change or enhance their current state to
Tip: Use
links to go communicate a message for specific purpose.
to a
different • Exploring Microsoft Powers Point
page
inside
your
presentati
on.
How:
Highlight
text, click
WHAT IS IMAGE?
An image is a representation of
the external form of a person or
thing in art.
 WHAT IS GRAPHICS?
Are visual images or design of
some surface, such as a wall,
canvas, screen, paper, or stone to
inform, illustrate, or entertain.
EXAMPLE OF
GRAPHICS:
PHOTOGRAPH DRAWING
EXAMPLE OF
GRAPHICS:
LINE ART GRAPHS
EXAMPLE OF
GRAPHICS:
TYPOGRAPHY SYMBOLS
EXAMPLE OF
GRAPHICS:
GEOMETRIC DESIGN MAPS
EXAMPLE OF
GRAPHICS:

COMPUTER GRAPHICS ENGINEER

DRAWING
LAYOUT
DIFFINITION AND PRINCIPLES OF LAYOUT
& GRAPHICS
 WHAT IS LAYOUT?

Process of planning and

arranging graphics of text in a
page or books.
A good layout should have a
balanced make up and alignment
of elements
 Basic Principles of Graphics and Layout

The elements and principles of design are the

building blocks of a successful beautiful design.
The elements of design are the things or tools that
make up a design while the Principles of design
are what we do those elements.
THE ELEMENTS OF
DESIGN
THESE ARE THE MATERIALS OR TOOLS TO
MAKE DIFFERENT DESIGN OR ARTS.
 LINE
Lines are defined by points
moving in space. It can create a
sense of movement or direction in
your design. Line is can be
smooth, rough, straight, curve,
broken, thick or thin.
 SHAPE
A shape is an enclosed space, the
boundaries of which are defined by
other elements of art lines, colors,
values or textures. Shapes can be
used to create patterns and draw the
viewer's attention.
 DIRECTION
Applying motion to create the visual
illusion of movement. Use horizontal
direction for calmness, stability and
tranquility while vertical direction for
emotions of balance, formality and
alertness.
 SIZE (SCALE)

Size is basically the relationship of the

area occupied by one shape to that of
another. Large elements means more
significant than the small one.
 TEXTURE

Refers to surface appearance of

an object given by the
dimensions, from, thickness,
arrangement, and amount of its
basic parts.
 COLOR
Color is light redirected off object. It is
used to create curiosity and emotions to the
viewer's. It has there main characteristics;
hue (these are red, green, blue, etc), value
(lightness/darkness), and intensity
(saturation, or amount of pigment) and
temperature (warm and cool).
THE PRINCIPLES OF
DESIGN
 • BALANCE
• Balance in design is the state of equal relationship.
• It means equal distribution of visual weight in a design.
• Visual weight is determined by the darkness or lightness,
thickness of lines and size.
• Balance is crucial to the success of design.
• There are three kinds of balance:
Symmetrical Balance
Asymmetrical Balance
Radial Balance
SYMMETRICAL BALANCE
• The order of elements are evenly allocated on both sides of pages.
• The visual weight is distributed evenly, either vertically or
horizontally.
• You can draw a line straight through the middle of the design, and
the visual balance would be evenly distributed.
 ASYMMETRICAL BALANCE

• The order of different objects of the same weight on each side of

the page.

• There is an artistic and different intensity on one side of the page.

• Color, Shape, size, texture & value can be used on balancing

elements.
RADIAL BALANCE

• Occurs when the design elements swirl out from a

central axis (emanating from a central point)
2. PROXIMITY
• Proximity maintains a relationship between items that go
together. It helps creates organization by grouping the same
elements together or in close proximity. The elements should
be connected visually.
• Ensemble related objects together and moved them physically
close to each other to create less clutter and more organized
layout.
• Organized information is more likely to read and most
probably remembered.
 2. ALIGNMENT
• Alignment refers to lining up the elements of a design along
the top, bottom, center or sides of the elements.
• It allows us to create and organization in our design.
• The whole point of the alignment is that nothing in your
design should look as if it were placed there randomly.
 3. REPETITION, PATTERN, AND RYTHM
• Repetition duplicates the characteristics of similar elements
to contribute to design consistency. It strengthens a design
by tying together individual elements.
• Pattern is a regular arrangement of alternated or repeated
elements like shapes, lines, or colors.
• Rhythm is a combination of elements repeated but with
variations.
 4. CONTRAST
• Contrast simply means that one item is different from
another.
• Contrast refers to the use of conflicting elements or colors
while still remaining harmonious and united when the
artwork is viewed as a whole.
• It allows you to give emphasis to key elements in your
design.
 5. SHAPE
• It refers to the area that an object occupies. Both positive
and negative space should be considered in graphic design.
Now, this doesn't mean literal white space; it just means
negative space, like the spaces between your content,
between lines, and even the outer margins.
• White space helps you define and separate different
sections; it gives your content room to breathe.
IMAGE FORMAT
DIFFERENT TYPES OF IMAGE FORMAT ON THE
COMPUTER.
ONLINE
IMAGE FILE
FORMAT
• Joint Photographic Experts Group
(JPEG)
JPEG is an image file. Does not support
transparency and animation. (jpeg or jpg)
2. Graphics Interchange Format (GIF)

Support transparency and animation. (gif) is an image

file. GIFs, unlike other image formats, are frequently
animated. Animated GIFs are often used to express
jokes or emotions by referencing memes or
memorable moments from TV shows and movies.
3. Portable Networks Graphics (PNG)

Support transparency and but not in

animation.
 What is Infographics?
The term Information graphic or
Infographic is a photographic
presentations of data and information
that use the different elements of design
to make data easily understandable at a
glance. Infographics make complex
messages become more visually
appealing to the viewers.
 Biteable Google Chart

BeFunky Piktochart

Some Tools Cacoo Infogram

For Creating
Infographics
Snappa Mind the
Graoh

Canva
 • Be unique- Be creative is one of the most
important aspects of designing an effective
infographic.

Principles of 2. Keep it simple- Make a design easy to understand.

Visual Message Straight to the point and focus more on the message.
Design using
Infogra[hics 3. Less is more- Focus on what matters. Keep your text
minimal will most likely procduce more impact than a
page full of words.

4. Sharing- Share it with your friends. It is the most

important and effective thing to do in making
infographics.
QUIZ
• Which design principle is seen in the image?

A. Symmetrical balance
B. Alignment
C. Proximity
D. Asymmetrical Balance
2. How many types of balance are in graphic
design?

A. 2
B. 5
C. 7
D. 3
 TRUE OR FALSE

3. Only negative space should be considered in

graphic design
4. An image is a representation of the internal form of
a person or thing in art.

5. Elements of the design are the materiaks or tools

to make an equal design or arts.
6-7. HORIZONTAL DIRECTION FOR?
8-10. VERTICAL DIRECTION FOR?
 Give the CORRECT ANSWERS

11. GIF stands for?

12. JPEG stands for?
13. What are the three main characteristics of
color?
14. These are visual images or designs of some
surface, such as a wall, canvas, screen, paper, or
stone to inform, illustrate, or entertain.

15. The elements and principles of design are the

building blocks of a successful beautiful design.
ANSWER KEY
 • B
• D
• FALSE
• FALSE
• FALSE
6-10
horizontal direction for calmness, stability and tranquility
while vertical direction for emotions of balance, formality
and alertness.
11. Graphics Interchange Format
12. Joint Photographic Experts Group
13. Hue, value, intensity
14. Graphics
15. Basic Principles of Graphics and Layout
MICROSOFT
POWER POINT
FEW IMPORTANT
THINGS THAT ONE
MUST KNOW ABOUT
THE DEVELOPMENT
AND INTRODUCTION
OF MICROSOFT
POWERPOINT:
• The program was created in a software company named
Forethought, Inc. by Robert Gaskins and Dennis Austin.
• It was released on April 20, 1987, and after 3 months of
its creation, it was acquired by Microsoft.
• The first version of this program, when introduced by
Microsoft was MS PowerPoint 2.0 (1990).
• It is a presentation-based program that uses
graphics, videos, etc. to make a presentation
more interactive and interesting.
• The file extension of a saved Powerpoint
presentation is “.ppt”.
• A PowerPoint presentation comprising slides
and other features is also known as PPT.
What is MS PowerPoint?

PowerPoint (PPT) is a powerful, easy-to-use

presentation graphics software program that allows
you to create professional-looking electronic slide
shows.
 PowerPoint is a program that is included in the
Microsoft Office suite. It is used to make
presentations for personal and professional
purposes.
FEATURES OF
POWERPOINT
How to start MS PowerPoint on a Personal
Computer?
Go through the below-mentioned steps to open MS
PowerPoint on a personal computer:
Click on the Start Menu–>Go to All Programs–>Click
on MS Office–>
Lastly, choose the MS PowerPoint option.
A blank presentation will be displayed on the screen.
According to the requirement, one can modify the
template for a presentation and begin working on the
program.
 HOM
E
From the Home menu, users can add new slides, and
decide their sequence, layout, design & other word
processing functions like font change, size change,
etc. PowerPoint layout is used to change the layout of
the current slide.
 INSERT

FROM THE INSERT MENU, THE USER CAN

ADD MEDIA LIKE PICTURES, SYMBOLS,
AUDIO, VIDEO, HEADER, FOOTER, SHAPES,
ETC. TO THE SLIDES TO ENHANCE THE
USER’S PRESENTATION.
 DESIGN

THE DESIGN MENU OFFERS THE USER WITH

READY-MADE TEMPLATES & BACKGROUND
DESIGNS FOR SLIDES THAT MAKE THE
PRESENTATION LOOK VERY ATTRACTIVE
 SLIDESHOW
FINALLY, FROM THE SLIDESHOW MENU, THE
USER CAN VIEW THE FINAL FORM OF THE
SLIDESHOW. USERS CAN START THE
SLIDESHOW FROM THE FIRST SLIDE OR THE
SLIDE THAT USERS EDITING. THEY CAN ALSO
SET DISPLAY TIME FOR EACH SLIDE FROM
 ANIMATIONS
TRANSITION & ANIMATION ARE THE UNIQUE
FUNCTIONS OF POWERPOINT. THESE MENUS
OFFER DIFFERENT OPTIONS IN WHICH THE
TEXT APPEARS ON THE SLIDES & TAKES
TRANSITIONS FROM ONE SLIDE TO
ANOTHER.
 ANIMATIONS
WITH THE ANIMATION EFFECT OPTION, THE
ANIMATION EFFECT IS APPLIED TO THE
CHOSEN CONTENT. NEXT WITH CUSTOM
ANIMATION, DIFFERENT OPTIONS WILL BE
PROVIDED FOR THE ANIMATION EFFECTS
LIKE ENTRANCE, EMPHASIS, EXIT, AND
 ANIMATIONS
• Slide transition: This group consists of animation effects
that are applied to complete slides. During the slideshow,
the slide begins as soon as it starts. This is termed the
transition effect.
• PowerPoint Template: Microsoft gives thousands of free,
professionally outlined PowerPoint design templates.
Several other sources of differing quality and prices are
available online, as well.
 REVIEW TAB
The various tools that one can use under this tab are;
Spelling, Research, Thesaurus, Translate, and Language.
The Research button aids in online research in books and
Internet resources about a subject or topic you are
working on.
 REVIEW TAB
The various tools that one can use under this tab are;
Spelling, Research, Thesaurus, Translate, and Language.
The Research button aids in online research in books and
Internet resources about a subject or topic you are
working on.
 REVIEW TAB

Thesaurus tool lists words arranged together according to

the similarity of meaning. By using Thesaurus in
PowerPoint from the Review tab one can easily find
synonyms for relative words in the content.
 REVIEW TAB

Translate Language is employed to change the English

language words to another language. Next, is the New
Comment option which is used to write a comment text
correlated to a word or sentence on a slide. This comment
can be further edited by edit comment and can be deleted
also.
 VIEW TAB

In the View tab, a user can have a Normal View of a

presentation. This is also called the default view. It
consists of slides where one can add content for the
presentation. Next inline is the
 Slide Sorter View where all the slides of the
presentation are displayed in small form on the screen.
 Notes Page tool, the slide is presented with its notes.
The presentation/slideshow/run full screen with
animation effects is done with the Slide Show option.
 Slide master is practiced in the presentation to attach
content such as a picture at one go on all sides with
the same slide layout. Similar to the slide master with
the handout master, a user can add content such as
text to all handouts on the handout page applied to
print the slide.
 Notes Master tool, using which one can write any
common text on all the notes pages at once
Uses of PowerPoint
Presentation
 • PowerPoint presentations are helpful for both personal
and professional practice. Below are some of the
important uses of PowerPoint presentations.
• In business, to invite investors or to explain the rise or
drop in profits, MS PowerPoint can be used.
• In the education field with the advancement of
e-learning and smart classes as a common mode of education
today, PowerPoint presentations play a major role in
addressing education more interactively and draw the
student’s attention towards the modified version of studying.
4. As graphics and text can be combined in a presentation,
representing a company's growth, the profit of a business,
student’s performance via marks, etc. is very simple using
PPT.
5. In the area of marketing, PowerPoint presentations can be
extremely valuable, as utilizing graphs and charts, numbers,
facts, and figures along with the data can be shown more
evidently and precisely which may be neglected by the
viewer if being read.
IDENTIFICATION:
Presentation Swirl Word Art Zoom

.pptx Diagram Time Line .pdf

1. What does MS PowerPoint allow you to create?

2. What is default file extension used for ms powerpoint
files?
3. Which of the following is not a transition available in
MsPowerpoint?
4. Which of the following is not a built in layout in ms
powerpoint?
5. Which of the following is not a type of SmartArt
Gfraphic in Ms powerpoint?
6. What is the primary purpose of
adding transitions between slides
IN MS POWERPOINT?
A. TO ADD SOUND EFFECT TO YOUR PRESENTATION.
B. TO MAKE YOUR PRESENTATION MORE VISUALLY
APPEALLING.
C. TO ALLOW FOR USER INTERACTION.
D. TO CREATE CHARTS AND GRAPHS.
7. CAN YOU ADD IMAGES TO
MSPOWEPOINT PRESENTATION?
A. NO, IDK
B. YES, NOT SURE
C. YES
D. ONLY IF THEY ARE SAVED IN A SPECIFIC FILE
FORMAT
 TRUE OR FALSE:
8. IN MS POWER POINT, A THEMED AND A
TEMPLATE ARE THE SAME THING.

9. IT IS POSSIBLE TO CREATE INTERACTIVE

ELEMENTS, SUCH AS QUIZZES OR POLLS, IN MS
POWERPOINT PRESENTATION WITHOUT USING
THIRD PARTY ADD INS.

10. MS POWERPOINT IS PRIMARY TOOL FOR

CREATING PRESENTATION AND CANNOT BE USED
FOR OTHER PURPOSE, SUCH AS CREATING
SPREADSHEETS OR DOCUMENTS.