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PRINCIPLES OF
VISUAL MESSAGE
DESIGN USING
INFOGRAPHICS
THERE IS NO POINT 2

FOR BEING
HANDSOME/PRETTY
IF YOU ARE NOT
USEFUL
WHAT DOES IT MEAN?
ANSWER THE FOLLOWING:

WHAT IS THE TITLE AND OBJECTIVE OF THE IMAGE?

GIVE A STORY BEHIND THE IMAGE

DOES IT HAVE A USEFUL CONTENT? HOW?

 VISUAL
MESSAGE 1
Eye-catching & useful content

Readability with simple rules

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of white space, bold
typography, color palette
3
A look at the whole thing
4
Designing critically
 Think of
statistics…
 Think of an
infographic…
 According to Google, an infographic is a
DEFINE IT 1
visual image such as a chart or diagram
used to represent information or data.

The infographic style combines

2
quantitative data, explanatory text, and
aesthetically flat icons.

According to unbounce company,

3
infographic is a visual that clarifies and
explains
 PRINCIPLES 8

1 2 3

Text overlaid on image Text Wrapped around Text and image intersect
image
 PRINCIPLES 9

1 2

Text and image align Text Wrapped around image