Professional Documents
Culture Documents
1. Executive summary
2. Major Milestones
1
The McKinsey 7S model involves seven interdependent factors which are categorized as either "hard" or
"soft" elements:
"Hard" elements are easier to define or identify and management can directly influence them: These
are strategy statements; organization charts and reporting lines; and formal processes and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are less tangible and more
influenced by culture. However, these soft elements are as important as the hard elements if the
organization is going to be successful.
The way the model is presented in Figure 1 below depicts the interdependency of the elements and
indicates how a change in one affects all the others.
2
1.DEPARTMENT: PURCHASE (P)
10) Purchase Entry Delivered products are not properly entered into
the software
3
11) Payment against the Timeliness – Advance, on delivery or credit.
invoice/P.O
4
12) P012 Maintenance of the records Filing – Copy of P.O., Invoice etc. in related
departments (purchase, stores, accounts etc).
13) P013 Sound business relation with To maintain a dependable, competent source of
the vendors supply for the uninterrupted flow of quality
goods and services.
P014 Software for Materials Cuts admin costs, shorten length of the
Management purchase cycle, reduce human error, minimize
shortage, simplify order tracking and easier
managing of purchasing budgets by quickly
creating expenditure reports.
5
for efficient and effective production process.
Presence of lab facilities.
3) PR003 Training Evidence for each employee’s training must be
kept. Training calendar for employees.
4) PR004 Safety measures/manual Clear guidelines for ensuring the workers
safety. Training for employees to deal with
emergency situations. All the details have to be
mentioned like how to operate machine, clean
the machine, etc. and this should be
communicated to all the employees. All
production employees, managers, & visitors
wearing personal protective equipment (PPE).
5) PR005 Defined job responsibilities Employee’s awareness of responsibilities.
6) PR006 Customer Requirements* Employees know customer needs. (* - In case
of customized production units).
7) PR007 Product ID Identifying all products and materials in some
manner.
8) PR008 Inspection Criteria Parameters. Manual or automated. R&D.
9) PR009 Nonconforming product They are identified and kept separately.
Planning
10) PR010 Usage of software in Usage of ERP in planning and controlling the
production planning process
11) PR011 Planning and Master Production planning should be done(Using
production schedule Material requirements planning, inventory
planning etc)
12) PR012 Production Lead Time Total time required to manufacture an item,
including order preparation time, queue
time, setup time, run time, move
time, inspection time, and put-away time.
For make-to-order products, it is the time taken
from release of an order
to production and shipment. For make-to-
stock products, it is the time taken from the
release of an order to production
and receipt into finished goods inventory.
13) PR013 Facility Location In case of multiple factories. Locate the factory
in accordance to order in the most cost
effective manner.
14) PR014 Infrastructure Whether the Personnel have the tools/machines
they need as per the market demand.
Equipment maintained in good order.
15) PR015 Material Resource Planning Preparation of material requirement sheet on
(Inventory) basis of sample provided and buyer
specification. Consumption of material is
calculated and cost is estimated.
16) PR016 Capacity planning Take order in accordance to capacity. Capacity
utilization of machinery by increasing the shifts
or other ways. Regular updating of production
capacity.
6
17) PR017 Job & Task Scheduling Preparation of time and action calendar for
each order from order receiving to shipment.
When to start and deadline for each task.
18) PR018 Line planning Preparing detailed line planning with daily
production target for the production line.
Implementation(Production)
19) PR019 Sorting(Japanese 5 ‘S’) Keep only essential tools and parts, and
eliminate what is not required.
20) PR020 Setting in order to flow Arrange the work, workers, equipment, parts,
and instructions in such a way that the work
flows free of waste through the value added
tasks with a division of labor necessary to meet
demand.
21) PR021 Systematic Cleaning At the end of each shift, clean the work area
and restore everything to its place. This ensures
that the workplace is ready for the next user
and that order is sustained.
22) PR022 Standardize Ensure uniform procedures and setups
throughout the operation to promote
interchangeability.
23) PR023 Self Discipline Ensure adherence to rules and procedures to
prevent errors.
24) PR024 Log book for machines Whether there is any log book for the machines
to note down the time of utilization.
25) PR025 Estimating quantity and Estimate daily production. Production runs and
costs of production manpower involvement decide production cost
per unit or weight.
26) PR026 Daily Production Plan What and how much to be loaded into the
production line.
27) PR027 Defined Procedures Can employees locate and follow their job
procedures. Are they defined?
28) PR028 Process monitoring Proper monitoring and thereby actions taken
when process falls outside of limits.
29) PR029 Production Status The method to know the production status of
each item at any point of time
30) PR030 Quality Inspection status Inspection status of all products identified
using quality checklist.
31) PR031 Packaging Innovative, creative and contemporary
32) PR032 Records All production paperwork complete, legible,
and performed at the time work is done.
33) PR033 Maintenance Schedule for preventive maintenance. Person
in-charge and team. Wait for breakdown
maintenance is avoided.
34) PR034 Calibration Measuring instruments regularly calibrated.
35) PR035 Pollution Pollution control issues such as environmental,
noise etc. Ensure that it is regularly checked by
the concerned authority.
36) PR036 Wastage Efficiency of waste management.
37) PR037 Production Meetings Quality circles, improvement, cost control
7
measures, innovations etc – Daily.
38) PR038 Weekly Production Review Target set Vs. achieved
Marketing Strategy
11. SM011 Marketing Strategy Current strategy followed, does it align to the
business objectives. Planning (view from the
customer’s perspective), monitoring and
evaluation. Presence of all required
information. Incorporate customer feedback.
12. SM012 Market Segmentation Identifying portions of market that are different
from one another. Marketing in terms of
customer needs.
13. SM013 Target Market Consider the size, growth rate and competition
8
of the segment, brand loyalty of the existing
customers, attainable market share, required
market share to break even, company’s sales
potential and expected profit margins in the
segment.
14. SM014 Positioning Setting a distinct impression in the customer’s
mind. Utilizing the product’s competitive
advantage to the maximum.
15. SM015 Budget A sales budget is an estimate of the expected
volume of sales. It is primarily used for making
current purchasing, production and cash-flow
decisions. Sales budgets need to take into
account the risks involved in sales forecasting.
They are, therefore, generally set lower than
the sales forecast.
16. SM016 Communication Effective: internal and external.
Marketing Mix Decisions
17. SM019 Formulating Marketing Mix 7 P’s. Product, price, promotion, place,
physical evidence, process and people.
18. SM018 Product Development Specifying, designing and producing the
process product. USP (Unique Selling Proposition) -
What differentiates the product or service from
other similar products and service? To what
extend the employees are equipped to convey
the USP to customers?
19. SM019 Pricing Decisions Determines product positioning, features,
channel decisions and promotion. Skimming,
penetration, value based, cost plus and cost
leadership.
20. SM020 Place Distribution contracts. Retail, wholesale, mail
order, internet, direct sales, peer to peer and
multi-channel.
21. SM021 Promotional Campaign Personal selling, advertising, sales promotion,
Development direct marketing and publicity. Special offers,
endorsements, user trials, campaigns, joint
ventures etc.
22. SM022 Physical Evidence Related to a service – physical environment,
ambience, spatial layout, corporate branding
(signs, symbols, artifacts etc). Facilities,
infrastructure and service delivery.
23. SM023 Process Uniformity of offering, service delivery and
service consumption.
24. SM024 People Employees, management, organizational
culture and customer service orientation.
Implementation and Control
25. SM025 Advertisements Stand out from competitors. Should be
memorable, effectively targeted, entertaining
and grabbing attention.
26. SM026 Personal Selling Face-to-face selling in which a
seller attempts to persuade a buyer to make
9
a purchase.
27. SM027 Sales Promotion Contests, coupons, freebies, loss leaders, point
purchase displays, premiums, prizes, product
samples, and rebates. Schemes, Offers, Cash
discounts, Stock clearance sale etc.
28. SM028 Direct Marketing Form of advertising that allows businesses to
communicate straight to the customer, with
advertising techniques that can include Cell
Phone Text messaging, email, interactive
consumer websites, online display ads, fliers,
catalog distribution, promotional letters, and
outdoor advertising.
29. SM029 Publicity Exhibitions, event sponsorship etc.
30. SM030 Business development Return on investment. From existing to new
customers, Customer retention rate. Profit
targets. Success rate.
31. SM031 Social Marketing Online, CSR activities.
32. SM032 Change Management Adaptability to new trends.
33. SM033 CRM Rating customer satisfaction, use of feedback
forms. Leads through references.
34. SM034 Sales Plan Written. Sales executive wise and product wise
plans. Highlight quantity, quality and direction
(markets, people etc).
35. SM035 Target Target is set for the sales force as a way of
defining and encouraging sales effort. Sales
targets are often set some way higher than
estimated sales to “stretch” the efforts of the
sales force. Identify criteria (size, revenues,
shape, industry, location, economics, culture
etc). Achievable. New clients or maintain
existing clients. Incentives.
36. SM036 Sales Forecasting Determines employment level required
promotional mix and investment in production
capacity.
37. SM037 Territory Well marked geographically or by client size
(density) in such a way that it negates any
chance for conflict among the sales staff.
38. SM038 Sales Presentation/ Sales To persuade someone or something, with a
Pitch planned sales presentation strategy of
a product or service designed to initiate and
close a sale of the product or service. Should be
brief and precise. Well prepared.
39. SM039 Cold callings Reps generate their own leads.
40. SM040 Marketing communication Standardized form of
presentation/communication by all team
members
41. SM041 Proper Sales Review Measure performance and effectiveness.
Appropriate incentives offered. Daily report is
being sent.
42. SM042 Sales MIS To track sales and aid in decision making.
10
43. SM043 Weekly Sales Meeting To rectify any mistakes and make the process
more effective.
44. SM044 Monthly Sales Meeting To ensure target is achieved.
45. SM045 After sales service To enhance customer satisfaction. A customer
service experience can change the entire
perception a customer has of the organization.
11
throughout the year. Cash balances should be
confirmed through reconciliation with bank
statements.
14) AF014 Sourcing of funds How they find fund sources. Investors or loan
or OD etc.
16) AF016 Financial status Present position of the business.
17) AF017 BEP Attained or not. Major step towards
profitability.
18) AF018 Turnover Monthly, yearly or per day sales
19) AF019 Profit How much is the Gross and net. Are they able
to calculate it properly? What makes it
20) AF020 Costing Calculating the company's costs of production
by assessing the input costs of each step of
production as well as fixed costs such as
depreciation of capital equipment.
21) AF021 Cost control measures Reducing or managing business expenses.
22) AF022 Daily Financial Summary Direct to the proprietor/ MD. Covers daily
Report expenses, turnover, a/c payable and receivables
etc.
23) AF023 Statutory Requirements Bylaw and meeting minutes, Regulatory
Compliance - Regular auditing. Filing of taxes.
12
5) HR005 HR Budget Number of employees projected for next year,
Benefits cost increases or projections,
Projected turnover rate, Actual costs incurred in
the current year, New benefits/programs
planned, Other changes in policy, business
strategy, law or regulation that may impact
costs, HR revenue (via consulting, savings
[from compensation, benefits, turnover
reduction, training costs, rent etc.).
13
21) HR021 Legal issues & Labour laws Labour laws (ESI, PF, working time etc),
processes in place to manage compliance issues
for all relevant jurisdictions, any outstanding
litigation?
22) HR022 Power & Politics Disciplinary actions. Discrimination and
employee rights.
23) HR023 Employee Motivation Through training, incentives etc.
24) HR024 Employee Relation Proper communication to and from the dept.
etc.
8. OTHERS (O)
SERIAL CODE ISSUE AREA DESCRIPTION
NO.
1. OT001 Research & Development Of great importance in business as the level of
competition, production processes and methods
are rapidly increasing.
2. OT002 Style of Management Characteristic ways of making decisions and
relating to subordinates.
14
OT002.1 Top Direct participation by the highest
management level executives in a specific and critically
involvement important aspect or program of an organization.
15