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Globalization As Westernization
Globalization As Westernization
This Image can be related to Globalization as Westernization. For the company that is
in this image are incorporated from United States. This company have a lot of things in
common that counts as Westernization due to following reasons.
1. Global Presence: These companies have a strong global presence, with
products available in numerous countries around the world. They have
successfully expanded their reach beyond their home countries (the United
States for Coca-Cola and Pepsi, and Japan for Sony) to become household
names internationally. This global expansion is a key aspect of globalization.
2. Cultural Influence: The marketing and advertising strategies employed by these
companies often reflect Western values and lifestyle choices. For example, their
advertisements frequently feature Western-style settings, music, and celebrities.
This cultural influence can be seen as a form of Westernization, as it promotes
Western norms and ideals.
3. Standardization of Products: Coca-Cola, Pepsi, and Sony are known for
producing standardized products that are consistent in taste, quality, and design
across different countries. This standardization is a hallmark of globalization, as it
involves the mass production and distribution of goods and services on a global
scale.
4. Adoption of Western Business Practices: These companies have adopted
Western business practices and management principles, including elements of
corporate culture, organizational structure, and marketing strategies. This
adoption of Western business practices can be seen as a form of Westernization
in the business context.