HEALTHAPPS SDN BHD

Connecting Health Enriching Lives

www.askMYdoctor.asia
Introduction
Healthapps is a Malaysia Digital Status (MD) company approved by MDEC.
MD status company will be offered to a set of incentives, rights and privileges
by the Government and enjoy greater flexibility and agility to operate, grow
and expand anywhere in Malaysia
Our Vision &
Mission

Our Vision Our Mission

Our mission is to become the

Healthapps vision is to
leading digital health
revolutionize healthcare,
provider in ASEAN,
making it universally
specializing in diabetic,
accessible and significantly
hypertension, and
improving the well-being of
personalise healthcare
mankind
www.askMYdoctor.asia management
 Problem Statement
Non-communicable diseases (NCDs) like diabetes, heart diseases, cancer, and
chronic respiratory conditions are major global health problems. NCDs place a heavy
burden on healthcare systems, economies, and the well-being of individuals and
communities. About 422 million people worldwide have diabetes. Diabetes is one of
major non-communicable diseases.

In Malaysia, over 10 million people dealing with diabetes and prediabetes.

Additionally, Malaysia had a 14% portion of its population comprising elderly
individuals which require greater healthcare supports. Challenges in managing NCDs:

• Limited Access to Healthcare: Many people, especially in remote or underserved

areas, struggle to access healthcare due to a lack of facilities and healthcare
professionals.
• Inefficient Monitoring: Traditional methods require frequent in-person visits,
which are inconvenient and time-consuming, hindering effective health tracking
and timely interventions.
• Fragmented Data: Health records are often scattered across systems, making it
hard for healthcare providers to see a patient's complete medical history, leading
to delays in diagnosis, treatment, and coordination.
• Reactive Healthcare: Healthcare tends to be more focused on treating illnesses
than preventing them. We need a shift towards proactive and preventive care,
empowering individuals to manage their health.
• Lack of Personalized Care: Due to time and resource constraints, personalized
care is often challenging. Tailoring treatment and interventions based on individual
needs and preferences is crucial for better health outcomes.
 Solutions for the Problems
Our solution to the challenges in the healthcare industry involves merging AI-powered digital health
technologies with medical technology. By doing so, we aim to address the following problems:

• Limited Access: We overcome the limitations of physical infrastructure and healthcare professional
availability by providing remote access to healthcare services through our AI-driven platform. This
enables individuals in remote or underserved areas to connect with healthcare providers and receive
timely care.
• Inefficient Monitoring: Our AI-powered applications allow individuals to track and monitor their vital
signs and health conditions from the comfort of their homes. This provides more efficient and convenient
health monitoring, reducing the need for frequent in-person visits to healthcare facilities.
• Fragmented Data: We streamline health records and data by implementing integrated digital health
platforms. This ensures that healthcare providers have access to comprehensive and up-to-date
information, enabling better decision-making, coordination of care, and improved patient outcomes.
• Reactive Approach to Healthcare: Through our AI technology, we promote a proactive approach to
healthcare by leveraging data analytics and predictive modeling. By analyzing health data and
identifying patterns, our system can provide early warnings, preventive measures, and personalized
interventions, shifting the focus from reactive treatment to preventive care.
• Lack of Personalized Care: Our AI-driven platform enables personalized care by leveraging machine
learning algorithms and patient data. It tailors treatment plans, recommendations, and interventions
based on individual characteristics, preferences, and medical history, ensuring a more patient-centric
approach to healthcare.

By combining AI digital health with medical technology, our solution aims to address the pain points
within the healthcare industry, improving access, efficiency, coordination, and personalization of care for
individuals globally.
Our Product & Service
Service
Our business is a startup that combines AI with medical technology, revolutionizing
healthcare through innovative solutions. Our AI apps empower individuals to track
and store their vital signs securely in the cloud, facilitating real-time sharing and
telehealth consultations with healthcare providers.

Product

Healthapps offer a digital health solution - FDA & CE certified devices with mobile
app for individual to selfscreening & monitoring their health at home. We help people
to monitor blood glucose, blood pressure, blood oxygen, heart rate variability & body
temperature.

www.askMYdoctor.asia
Unique Selling Proposition (USP)
"Empowering Personalized Healthcare Anywhere, Anytime"

Anywhere, Anytime Access: HealthApps provides individuals with access to healthcare

services and consultations from the comfort of their homes or anywhere they are. This
convenience and flexibility are especially valuable for those in remote or underserved areas.
Personalized Healthcare: The platform offers personalized health monitoring and care,
tailoring treatment plans and interventions to individual needs and preferences. This level of
personalization is crucial for better health outcomes.
Efficiency and Convenience: By enabling remote health monitoring and telehealth
consultations, HealthApps eliminates the need for frequent in-person visits to healthcare
facilities. This saves time and reduces inconvenience for users.
Comprehensive Health Data: HealthApps aggregates and stores comprehensive health
data securely, giving healthcare providers a complete view of a patient's medical history. This
data-driven approach leads to more informed decisions and timely interventions.
Proactive and Preventive Care: HealthApps promotes a shift from reactive healthcare to
proactive and preventive care. Empowering individuals to manage their health and make
informed decisions helps prevent illnesses and improve overall well-being.
In summary, HealthApps its ability to offer convenient, personalized, and data-driven
healthcare services that empower individuals to take control of their health, while also
addressing the challenges of limited access to healthcare and inefficient health monitoring.

www.askMYdoctor.asia
 Target Market
In Malaysia, the total addressable
market for our company consists of
over 10 million people dealing
with diabetes and prediabetes.

Additionally, Malaysia had an

approx. 5 million population
comprising elderly individuals
which require greater healthcare
supports.
 Business Model

Our current business model operates on a subscription-based structure complemented by a pay-for-

use model

Subscription Plans:

We offer an annual subscription fee of RM120 to users, granting them access to our AI cloud platform for
secure storage and sharing of personalized health data such as blood glucose monitoring, body
temperature, monitoring, and other vital signs monitoring services

pay-for-use telehealth services:

we are introducing pay-for-use fee of RM15 to enable doctors to offer telehealth consultation services via
our askMYdoctor App

HealthApps can offer premium data analytics and insights services to healthcare providers, helping
them make data-driven decisions about patient care and treatment plans.

www.askMYdoctor.asia
 Traction

On August 30, 2023, we were appointed as a

Digitalization Partner (DP) by Bank Simpanan Nasional
(BSN) to help Micro, Small, and Medium Enterprises
(MSME) accelerate their digital transformation which
digital health is one of the promoted sector

Under this Madani Initiative, our government has

through BSN will be allocatiing RM100million matching
grants for MSME under the Malaysia Budget 2023 to help
them in digitization of their business process.

www.askMYdoctor.asia
 Go to Market Strategy

For Malaysia market, our Go-to-Market Strategy is to collaborate

with healthcare practitioners like doctors and pharmacists in
Malaysia.

We plan to launch our services in the ASEAN Economic

Community (AEC) in 2024 by collaborating with overseas
partners that specialize in digital health sector. By strategically
expanding our reach to the AEC, we aim to make our innovative
telehealth solutions accessible to a broader audience, benefiting
individuals across the region with convenient and efficient
healthcare services.
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Competitive Landscape

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Financial Projections
Our Offer

www.askMYdoctor.asia
Our Team

Vince Yeoh, PJK,PJM Loke Khing Hong Amy Loke Prof Dr Mustafa Ali
Founder & CEO Founder & CFO Founders & Head of Medical Advisor
Nurse

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 Vince Yeoh, PJK, PJM
Founder & CEO
An experienced corporate leader with over 28 years in medical
pathology and medical equipment’s industry. He has held various
top management positions in the past and current. He has now
gone out on his own business.

He is a qualified medical laboratory and equipment practitioner, but

he is also a certified digital marketing trainer and actively promotes
digital transformation for medical industries.
PROFESSIONAL QUALIFICATION SKILLS
• MDEC, eUsahawan Certified Trainer • Operation Management
• MDEC, Talent Expert Network • Business Expansion
Curriculum Vitae

• HRDF Accredited Trainer • Training and Facilitation

• Canva Champion
• Digital Penang, Coach
• Medical Laboratory Technologist
• Digital Design & Marketing
• Coaching and Mentoring
• Problem-Solving and Analytical Thinking
• Adaptability and Continuous Learning
• Project Management
 Loke Khing Hong
Founder & CFO
Malaysian, aged 50, CFO of Healthapps. He hold a Bachelor
Degree (Hons) in Business Administration from Bolton University,
United Kingdom. He is a Chartered Accountant.

He has many years of senior management experience with PLCs

prior taking up the role as CFO of Healthapps
PROFESSIONAL QUALIFICATION SKILLS
• Financial Accounting
• B.A (Hons) Business Admin, University of
• Management Accounting
Boston, UK
• Chartered Accountant (MIA) • Cost Accounting
Curriculum Vitae

• Chartered Management Accountant • Project Accounting

(CIMA, UK) • Budgeting
• Taxation
• Fund Raising & IPO
 Amy Loke Mei Juan
Founder & Head of Nurse
Ms. Amy Loke Mei Juan, Australian, aged 59, Head of Nurse of the
company. Ms. Amy is a registered nurse at NSW Health, Australia.
She has gained years of experience in nursing care, home care,
aged care & mental health sectors with various hospital at NSW
Australia.
PROFESSIONAL QUALIFICATION SKILLS
• Master Phychiatric / Mental Health Nurse • Leadership and Management
University of Tasmania (2020) • Clinical Expertise
• Bechelor of Nursing - The University of • Regulatory Compliance
Notre Dame Australia (2013-2015) • Patient Advocacy
• Registered Nurse Northern Beaches
Curriculum Vitae

• Education and Training

Hospital (Oct 2018 to Present) • Quality Improvement
• Registered NurseRegistered Nurse\St
• Resource Management
George's Hospital (Jan 2018 to Oct 2018)
• Team Building
• Problem-Solving
• Strategic Thinking
 Prof Dr Mustafa Ali Mohd
Medical Advisor
Prof Dr Mustafa Ali Mohd, Retired professor in the Department of
Pharmacology, Faculty of Medicine, University of Malaya, Malaysia.
He has vast research and teaching experience in various fields,
particularly in chromatographic and mass spectrometric techniques.
He is a member of editorial board of several scientific journals and
he holds a position as advisory committee for several high level
decision making bodies in food safety and quality.
PROFESSIONAL QUALIFICATION SKILLS
• Scientific Advisor to WHO and UN on • Medical and Health Sciences
chemical hazards and environmental • Clinical pharmacology and biomedical analysis
Curriculum Vitae

pollution • Training and Facilitation

• Deputy Director, University of Malaya
• Top Research Scientist Malaysia (TRSM) for his outstanding
Medical Centre (UMMC) (August 2010 –
achievements and performances in research (2012)
present)
• Excellent Scientist Award from Ministry of Higher Education Malaysia,
• Head, Department of Pharmacology,
2005
Faculty of Medicine (2005-2006)
• Gold Medal at 33rd International Exhibition of Inventions, New Techniques
 THANK YOU

visit us at askMYdoctor.asia