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Digital transformation in the construction industry: a bibliometric review Purpose The construction
industry has been traditionally referred to as slow when it comes to technological transformation.
Based on the findings the author highly recommends depending on a triangulation approach in
conducting future research in the field of E- Marketing. This paper is expected to lay a foundation
for several further studies in this area of study. The specialists of our service synthesize and critically
evaluate them to deliver a detailed and objective copy. This first post is a general overview of the
literature review. The five selected articles address some of these research gaps and provide useful
insights on the purchase and usage of deliberate lookalikes along with directions for future research
and ways to apply different research methods that could have important implications for scholars
and managers. This allows you to organize your thoughts and discoveries into a logical totality. Thus,
you can cite numerous references in the same paragraph in a typical Lit Review, and you can mention
the same reference in more than one paragraph if the source discusses more than one of the Lit
Review’s subtopics. It contributes with a discussion on how to harvest the technological progress to
create more sustainable events. Our research demonstrates that these reconsiderations frequently lead
to new processes for transforming both KPI design and how organizational behaviors align with
strategic outcomes. If you have any more questions or need further assistance, feel free to ask. To
strengthen strategic alignment with (and for) smart KPIs, consider taking the following steps: Begin
with the organization’s declared strategy. Every executive we spoke with observed that their
progress in governing KPIs has just begun. Something to be conducted at the end of your research.
Although some B2B firms use digital marketing, most are unable to leverage its full benefits because
of the dearth of comprehensive research on the subject. It has emerged as a source of increased
output, income and employment for marginalized members of the society. Low-cost approaches that
rely on human judgment, intuition, and experience can deliver incremental changes with incremental
insights into performance. Instituting processes or systems for measuring KPI quality. Embed Host
your publication on your website or blog with just a few clicks. The library runs workshops for
introducing you to using Mendeley, including how to import references and manage them. The
drivers of the digital transformation in marketing, the critical role of understanding the consumer
value chain relative to marketing practice and the impact of changing business practices on the larger
economy. This can help researchers to focus their efforts on areas where there is a need for additional
research, and to build on the work of previous researchers. These excerpts provide a glimpse into the
range of essay writing services we offer, including custom essay papers, term papers, research papers,
theses, dissertations, book reports, and case studies. PDF A Literature Review on Digital Marketing
Strategies and Its Impact on Digital marketing is a marketing medium that uses internet equipment
and information technology to extend and enhance marketing capabilities (Urban, 2004). What new
data or improved analytics would make them more important and influential to management
decisions. This is compared to the traditional marketing methods and a clear analysis is brought out
on. We use cookies to make your website experience better. Check our. We should capture the
narrative, not just the transaction.” Mary Kay: “Absolutely, David. This approach prioritizes what
KPIs measure rather than how KPIs are measured. How leaders learn from and with their smartest
KPIs will determine the success of both.
Related Papers Bhaskar Jha The era of traditional marketing is slowing fading out owing to its high
cost and low conversion ratio, and is being replaced by heavy investments in Digital Marketing by all
firms alike. It is important to understand why people attend events and performances in order to
market to the appropriate target effectively. We already see such predictive dynamism in high-
frequency algorithmic trading and programmatic-advertising marketplaces. Resources Dive into our
extensive resources on the topic that interests you. Smart KPIs must be seen to align with enterprise
values and objectives. Analysis: Involves critically evaluating and summarizing key findings,
methodologies, and debates found in academic literature. Neither the prompts nor the LLM’s
responses have been revised or edited in any way. Intelligent algorithms, however, transform eye-
catching dashboards into machine learning platforms that facilitate, enable, and empower real-time
dialogues between managers and their KPIs. Originally founded in California on April 1, 1976 under
the name Apple Computer Inc., the company rebranded on January 9. To make the paragraphs more
obvious, use subheadings. Is it trying to say that what you are studying is niche or has been studied
in the past but not in the same way. In response to these concerns, this Analysis aims to provide a
thorough review of reviews in the PAMI. The conference was organized into 14 sessions that
included a variety of topic areas such as branding and service, communications, strategy and more.
Previous studies investigated internet marketing adoption and acceptance extensively, by employing
different theories of new technology adoption in developed countries, while there have been
inadequate empirical research efforts concerning its adoption in developing countries. Literature
Reviews Getting started What is a literature review. Every writer holds a degree and knows
authoritative literature in their subject. Each role tends to view reducing readmissions from a distinct
perspective, with its own independent metrics. Digital marketing applies online channel technology
to the market through the latest innovations that can contribute to marketing activities. (Chaffey et
al., 2003). Getting started What is a literature review. Below, we describe six shifts from what legacy
KPIs currently allow to what algorithmically informed KPIs demand. Metadata management —
intentionally defining the data about data — ensures that smart KPIs with predictive and prescriptive
powers accurately capture, analyze, and improve performance excellence criteria. M F Total Yes 88
168 256 No 72 72 144 Total 160 240 400. At Region Halland Health System in Sweden, for
example, researchers created and trained an algorithm based on data from death certificates,
government records, and electronic records to better predict sudden cardiac death (SCD) in the year
after an electrocardiogram (ECG) is performed. In order to understand and further investigate this
topic, it is important to first define the meaning of symbolic and symbolism. This requires new
processes for setting, improving, aligning, and communicating strategic and operational metrics.
Digital Sales Sell your publications commission-free as single issues or ongoing subscriptions.
Whether these fast nutrients have revolutionised Mauritius, today these merchandises form portion
of our life style and civilization. Peoples. Iterating with large language models can remake these
counterfactual scenarios into useful narratives for decision-making and collaboration. I’m glad to
hear that the revised version met your expectations. If your review type is absent from the service list
on the order page, choose the “Other” option. By conducting a thorough and comprehensive
literature review, researchers can ensure that their work is well-informed and grounded in the existing
research, and can make a meaningful contribution to the field of marketing.
The Lit Review should include the most relevant related studies and demonstrate an understanding
of both key past research and practices in the subject and promising current research and practices.
We should capture the narrative, not just the transaction.” Mary Kay: “Absolutely, David. A detailed
and concise review of the current situation and the forecasts for the future are presented, to allow
the expert and scientific public to plan future research in this field. Embed Host your publication on
your website or blog with just a few clicks. In effect, senior leadership could seek to measure
enterprise returns on KPI investments. Sources not directly cited in the Lit Review should not be
listed in the Works Cited list. The pool of writers on this platform encompasses experts in every
literature review type. Therefore these valuable resources won’t even be searched (becoming
invisible to Google). Abstract: By consolidating scattered knowledge, the literature review provides
a comprehensive understanding of the investigated topic. BCG X is at the forefront of thought
leadership, with a breadth of industry-recognized experts and deep engagement in industry thought
leadership. 1. There is an extensive literature on performance, performance measurement, strategic
performance, performance strategies, performance measurement strategies, strategic performance
measurement, and strategic measurement. If you are worried about whether you are conducting a
complete search of all the literature or not, make an appointment with your Faculty Librarian who
can show you some very useful tips on how to modify your searches so that you waste less time, get
more effective results and overall, cause less frustration for yourself. We are a strong believer in
academic integrity and have a “zero tolerance policy” on plagiarism. We could predict future value
based not just on spending, but on engagement, lifestyle alignment, and sentiment.” Sam Altman:
“We’re in an era where personalization is expected. Roughly 10,000 executives at France-based
pharmaceutical company Sanofi have visibility into and access to their KPI data via its Plai app. It,
thus, provides a theoretical and practical basis for researchers and practitioners alike. You can also
consider the disciplines and routes for future research here and blind spots and missing elements in
existing knowledge. Besides demand and perishable rate in perishable inventory models, other
factors such as price discount, allow shortage or not, inflation, time value of money and so on were
found to be combined to make it more realistic. In a few words, a literature review provides
background information about research that has already been conducted on a certain topic. It is the
beginning of a new epoch that the fast nutrient industry has bit by bit breakthrough the Mauritius
life style. The bibliography is often first looked at to see how the author engaged with the literature,
and subject experts can quickly see if you have missed someone’s work. Acceptance and application
of new trends in the field of digital marketing is a milestone in the business of an organization. Still,
they do provide an excellent beginning point for finding better, more extensive materials. Strikingly,
9 out of 10 managers within that 34% agree or strongly agree that their KPIs have been improved by
AI. (See Figures 1 and 2.) While it is still early days for most organizations, the benefits of
enhancing KPIs with AI are becoming clearer to more and more companies. The conference was
organized into 10 sessions that included areas such as Consumers and Consumer Behavior, E-
Commerce, Products and Brands and other related areas. For Tokopedia, one of Indonesia’s largest
marketplaces, merchant reliability is core to maintaining strong customer relationships. Essays about
barack obama free college homework answers instantly ap english literature open-ended essay
prompts critical essays on maya angelou how to write a definition essay examples persuasive essay
topics college taxi service business plan inspiration essay examples. Writing the literature review: A
practical guide Available 3rd floor of Perkins Writing literature reviews: A guide for students of the
social and behavioral sciences Available online. Magazines aimed at a wide audience, such as Time,
Us, and National Enquirer, will not provide you with the information you require. The idea of
prescriptive KPIs might be unfamiliar, but executive dashboards that color-code KPIs already
provide a simple call to action: Red indicates that performance is down, and green means that
performance meets or exceeds expectations. A systematic literature review of 40 related studies,
including five dimensions of digital strategies, analyzed.
This highlights a tension between leveraging new technologies for future predictions and adhering to
tried-and-tested methods that ensure current profitability and brand strength. We see organizations
using algorithms to challenge and improve enterprise assumptions around performance, profitability,
and growth. In response to these concerns, this Analysis aims to provide a thorough review of
reviews in the PAMI. Second, based on these indicators, the study presents comparative analyses of
different reviews, unveiling the characteristics of publications across various fields, periods, and
journals. Kaushik’s team developed an algorithm using a machine learning model called a
classification tree to identify connections and correlations they had missed. “Because we didn’t even
know what questions to ask, this kind of unsupervised machine learning algorithm was a really good
approach,” he says. “We let the algorithm find the patterns.” What the algorithm found surprised
Kaushik’s team: KPIs they had thought were the most essential to optimize weren’t. SELF
INTRODUCTION - SANGEETHA.S AD21047 SELF INTRODUCTION - SANGEETHA.S
AD21047 (17-02-24) UI and UX Designers in the UK! (17-02-24) UI and UX Designers in the UK.
Each role tends to view reducing readmissions from a distinct perspective, with its own independent
metrics. We also interviewed 17 executives leading AI initiatives in a broad range of companies and
industries, including financial services, media and entertainment, retail, travel and transportation, and
life sciences. Transforming static metrics into smarter, more dynamic, and more accurate KPIs helps
executives and their boards shift their approach to strategic insight, aspiration, and accountability.
The more we understand and anticipate, the better we can serve.” Three Profound CLV KPI Insights
and Recommendations: 1. Literature Reviews Getting started What is a literature review. The
elements of a digital marketing program for attracting the customers, engaging them and retaining
them and how to understand their preferences would be known after reading this paper. Narrative-
Driven CLV Assessment: Develop a comprehensive CLV model that incorporates qualitative data—
like customer stories, feedback, and brand interaction narratives. With AI, Maersk prioritized the
right KPI, overcoming a human bias to maximize speed. Newspaper articles tend to target a general
(not specialized) audience; hence, they will not be of use to your Lit Review. Finally, there are
contextual factors beyond Tokopedia’s direct control, like merchant locations or the number of
searches (an indicator of demand) for a given merchant’s products, that also influence the strategic
outcome. Marketers have debated its role in marketing and initially. This approach can not only
enhance the customer experience but also predict future spending patterns, making CLV a more
accurate and valuable metric. The literature review is one of the first and most crucial tasks in
producing an academic paper. Adobe InDesign Design pixel-perfect content like flyers, magazines
and more with Adobe InDesign. Abstract The principal objective of this paper is to demonstrate how
neuromarketing has evolved to become one of the best forms of marketing in the modern world.
What are the data sources for digital twins, and how do they feed and flow through systems and
processes. These failures both undermine operational efficiencies and compromise the pursuit of
strategic objectives and outcomes. The analysis is embedded on the Resource Based View model
(RBV and the balanced scorecard model of performance). Dynamic CLV Modeling: Move beyond
static monetary valuation and develop models that account for customer journey and engagement
levels. If you’d also rather trust an expert than write an overview yourself, there’s good news. First,
only retail patronage studies published in recent years were included. Dynamic KPIs invite
businesses to anticipate changing environments earlier and respond to them more effectively. A
current literature study I’m working on, for example, investigates impediments to higher education
for undocumented students. Smart KPIs demand a new paradigm, for they themselves require a
strategy for their development and optimization over time.
For more ideas and inspiration from the Institute, please visit bcghendersoninstitute.com. GAMMA,
Part of BCG X BCG X is Boston Consulting Group’s home for tech-build and design talent. This is
the situation when you are asked to investigate the existing state of research on your issue and then
analyze and synthesize your results. Executives working with novel instruments, technologies, and
dataflows can develop new perspectives on what drives performance and its measurement.
Magazines, on the other hand, are often only beneficial as a starting point for your study because
they contain news or broad information about discoveries, policies, and other topics that may then be
further studied in more specialized sources. BCG Henderson Institute The BCG Henderson Institute
is Boston Consulting Group’s strategy think tank, dedicated to exploring and developing valuable
new insights from business, technology, science, and economics by embracing the powerful
technology of ideas. There are various referencing styles, and non-compliance with them might affect
your grade. The internet's significance has been extensively discussed in recent marketing literature.
These are useful, particularly for current information. The team used AI to confirm the merits of
existing KPIs and identified additional ones that helped refine how the company assesses pilots.
“We got better by going through this AI exercise,” she noted. “The analysis changed what we were
looking for and helped improve our performance.” Intentionally using algorithms to revisit and
review key performance parameters leads to improved performance. One of the main purposes of a
literature review is to identify the current state of knowledge on a particular topic. The library runs
workshops for introducing you to using Mendeley, including how to import references and manage
them. Creating New KPIs With AI Of the 34% of organizations surveyed that use AI to create new
KPIs, 90% see improvements. The gaps and recommendations for future research is consolidated into
a RA that provides practitioners to evaluate existing PMS, avoid issues and seek ways to develop a
conceptual (theoretical) PMS that is of greater practical significance. In addition, the paper examines
the quadratic function of second degree among the variables to see. The PMO helped top
management evolve its portfolio of KPIs and align them with the company’s various operating units.
You should specifically identify any assumptions that you make and justify the decision s made. This
approach allows them to tailor their service to customers, promote loyalty, and utilize community
support in their marketing strategies. We also detail specific steps managers can take to begin
realizing the benefits of smarter KPIs. Similarly, this study considers the current knowledge and
skills humanities librarians possess as well as future knowledge and skills required in order to meet
the challenges of a changing academic library environment. This is compared to the traditional
marketing methods and a clear analysis is brought out on. This will result into elimination of
unnecessary processes and also help in customization. Digital communications are an area of fast and
frequent changes that lead to shorter communication between the message sender and receiver, thus
speeding up the process and making it more complex. Types of reviews 1. Define your research
question 2. Finally, we integrate these identified questions and set a research agenda for future
research in digital marketing to examine the issues from the perspective of the firm. For example,
optimizing for profitability of certain products or services, such as warranties, could reduce the
number of items a customer buys, which negatively affects crucial business concerns such as
customer loyalty or long-term customer value. The multidisciplinary unit develops cutting-edge AI,
visionary business ventures, and unique software and products powered by the combined expertise
of BCG Digital Ventures, BCG GAMMA, and BCG Platinion. In legacy provider organizations,
CFOs manage costs and reimbursement flows, and chief medical officers (CMOs) emphasize the
quality care of patients and their release from the hospital. SELF INTRODUCTION -
SANGEETHA.S AD21047 SELF INTRODUCTION - SANGEETHA.S AD21047 (17-02-24) UI
and UX Designers in the UK! (17-02-24) UI and UX Designers in the UK. Acclimate executives to
working with algorithms that complement and augment KPI development and continuous
improvement. Upload Read for free FAQ and support Language (EN) Sign in Skip carousel Carousel
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The consequence was a flood of surveies and other publications. Takeaway 3: Use Digital Twins to
Enhance Key Performance Metrics Defining new or enhanced performance metrics with machine
learning demands experimentation. Francois Candelon is a senior partner and managing director at
Boston Consulting Group (BCG) and the global director of the BCG Henderson Institute, where his
research focuses on the impact of technologies on business and society. Help Center Here you'll find
an answer to your question. I’m glad to hear that the revised version met your expectations.
Tomorrow’s most innovative metrics for aligning and assessing key performance may well be
machine-made. The authors argue for the thesis that it is indeed a research topic. Intelligent
algorithms, however, transform eye-catching dashboards into machine learning platforms that
facilitate, enable, and empower real-time dialogues between managers and their KPIs. Data was
collected through a national survey in Thailand. A word plugin allows you to insert a formatted
citation from your references while writing your document. Perhaps a metric that captures repeat
interactions and referrals?” Mary Wells Lawrence: “In branding, we strive to create a lifestyle around
a product. The newly emerging AI-generated literature reviews are also appraised, and the observed
differences suggest that most AI-generated reviews still lag behind human-authored reviews in
several aspects. In future it will be possible for businesses to create accessories which can then be
printed by customers who have 3D printers. Summative content analysis is conducted which is
supported by the NVivo software program, the findings of which are discussed in the text. Creating
New KPIs Identifying strategic and operational KPIs is a common function of human leadership
teams. Yet our research confirms that AI — not only humans — can propose and even design new
and novel KPIs to guide executive decision-making. Developing Smarter KPIs Organizations
typically use KPIs as benchmarks to evaluate progress on a wide range of business objectives, such
as sales growth, customer satisfaction, and operational efficiency. To make the paragraphs more
obvious, use subheadings. Findings The study also proposed a balanced flow model for DT
discussion in the construction industry. The shift towards a digital India will take place over a period
of time. Central to changing business practices is how digital technologies are transforming the
practice of marketing which in turn is transforming the nature of markets globally. Findings The
study confirms the positive association of credit access to life satisfaction of borrowers. Adobe
Express Go from Adobe Express creation to Issuu publication. Instead of seeking to maximize each
individual KPI, the spirits maker now seeks to optimize both KPIs in concert with each other. “If
you can imagine moving a cursor between market share optimization objectives and margin
optimization objectives, you need to know how the required investments vary to reach these
objectives,” says Pierre-Yves Calloc’h, Pernod Ricard’s chief digital officer. “AI is going to give you
that information. In addition, the paper examines the quadratic function of second degree among the
variables to see. The elements of a digital marketing program for attracting the customers, engaging
them and retaining them and how to understand their preferences would be known after reading this
paper. We heard story after story of leaders turning to algorithms to source key performance metrics
that are not only strategically and operationally valuable but, in some cases, derived from data
patterns too complicated for humans to discern. Go straight to the library, where you will find
relevant scientific works. This can help researchers to understand the key trends and patterns in the
existing research, and to synthesize the main points and implications of previous studies. Focusing
solely on profit risks losing the human element that’s crucial in direct marketing.” Mary Wells
Lawrence: “While I see both points, I believe the emphasis on CLV can overshadow the importance
of brand image and awareness. KPI governance mechanisms that maintain detailed, accurate, and
relevant performance data over time ensure that KPI quality is explicitly considered during their
design and not an afterthought.
With AI, Maersk prioritized the right KPI, overcoming a human bias to maximize speed. Using these
ideas and tricks will surely be of great benefit to your. Appendix: Using ChatGPT to Craft Novel
KPIs As this report was being researched and written, the power and potential of large language
models (LLMs) and generative AI became clearer. Search through books, magazines, journals,
government records and other sources that will enable you to maximize the importance of your
research. Resources Dive into our extensive resources on the topic that interests you. More Features
Connections Canva Create professional content with Canva, including presentations, catalogs, and
more. The next two posts will cover tips and tricks on creating a topic, searching the literature and
organising your literature. Dynamic CLV Modeling: Move beyond static monetary valuation and
develop models that account for customer journey and engagement levels. Writing service experts are
ready to make it, considering the peculiarities of your educational stage. The specialists of our service
synthesize and critically evaluate them to deliver a detailed and objective copy. The data quality links
to the credibility of the study, so it is important to note, especially in this day of predatory journals
where not all articles found are credible. Thus, you can cite numerous references in the same
paragraph in a typical Lit Review, and you can mention the same reference in more than one
paragraph if the source discusses more than one of the Lit Review’s subtopics. Try the following
strategies for preparing Marketing literature reviews that are quite simple but effective. They work to
keep organization as well as customers satisfied from their performance as both are interrelated. The
writing process is a long one, because not only are you writing to understand your topic, you are
writing to be understood as well. Here’s how such a discussion might unfold, highlighting key
disagreements: David Ogilvy: “CLV is fundamentally about maximizing profit from each customer.
This paper identifies the role of supply chain integration in enhancing hospital supply chain
performance. Results are discussed and some implications for the management are made. In order to
survive in a dynamic environment, companies need to be visible and directly linked to their target
groups. Writing experts from our service also ensure a unique perspective on the subject. Report this
Document Download now Save Save Literature Review For Later 100% (1) 100% found this
document useful (1 vote) 132 views 2 pages Literature Review Uploaded by Neeraj Singh AI-
enhanced description Marketing strategy is the fundamental underpinning of marketing plans. Our
diverse, global teams bring deep industry and functional expertise and a range of perspectives that
question the status quo and spark change. Secondary data was retrieved from the Scopus database
and analysed using Biblioshiny and VOSviewer. For the first part see Slaying the (literature review)
beast: Part 1. The analysis is embedded on the Resource Based View model (RBV and the balanced
scorecard model of performance). Takeaway 3: Use Digital Twins to Enhance Key Performance
Metrics Defining new or enhanced performance metrics with machine learning demands
experimentation. The list was filtered utilizing the undermentioned standards, reading
comprehension, reading in the content country ( secondary instruction ), and at-risk readers. None of
these shifts is subtle or incremental; they disrupt how organizations understand, define, and pursue
performance excellence. Its algorithmic analysis of the data led to a scoring system that enhanced the
company’s KPI for merchant quality. Penelitian ini bertujuan untuk menguji dan menjelaskan
pengaruh Keunggulan Relatif, Kompatibilitas, Kesiapan Organisasi, Dukungan Manajemen dan
Tekanan Eksternal terhadap Penggunaan E-Commerce, pengaruh Penggunaan E-Commerce terhadap
Manajemen Pengetahuan, serta pengaruh Penggunaan E-Commerce dan Manajemen Pengetahuan
terhadap Kinerja Organisasi.