Title: Mastering Literature Reviews in Marketing Communication

Welcome to our comprehensive guide on mastering literature reviews in marketing communication.

Crafting a literature review is a vital aspect of academic research, yet it's often considered one of the
most challenging tasks. However, with the right approach and resources, you can navigate through
this intricate process smoothly.

The Challenge of Writing a Literature Review

Writing a literature review involves more than just summarizing existing research. It requires critical
analysis, synthesis of ideas, and the ability to identify gaps in current knowledge. Here are some
common challenges faced by individuals when writing literature reviews:

1. Navigating Vast Amounts of Literature: The sheer volume of literature available on

marketing communication can be overwhelming. Sifting through numerous articles, books,
and studies to find relevant sources is a daunting task.
2. Ensuring Relevance: Identifying sources that are directly related to your research topic
while excluding irrelevant ones is crucial. It requires a keen understanding of the research
question and the scope of the study.
3. Synthesizing Information: Integrating findings from various sources into a coherent
narrative is challenging. Writers must synthesize ideas, identify patterns, and present them in
a structured manner.
4. Avoiding Plagiarism: Maintaining originality while incorporating existing literature is
essential. Proper citation and paraphrasing techniques must be employed to avoid plagiarism.
5. Time Constraints: Writing a literature review demands considerable time and effort.
Balancing this task with other academic or professional responsibilities can be challenging.

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Why would a consumer go to the library instead of using the Internet for research. Focussing on the
workforce is valid, as a “lifelong” perspective is not mandatory for research. Both departments
understand how their actions advance low-cost options that improve readmission rates and increase
quality of care. In total there were 31 papers and 31 presenters, coming from 19 different countries
(Australia, Brazil, Canada, China, Colombia, Denmark, France, Germany, India, Iran, Italy, South
Africa, South Korea, Serbia, Spain, Taiwan, Turkey, UK, and Uzbekistan). Partnering with
technologists and data scientists can be seen less as a collaborative venture than a compromising or
deferential one. For Later 76% (34) 76% found this document useful (34 votes) 56K views 7 pages
Literature Review About Marketing Strategies and A Firms Performance Uploaded by Babur
Farrukh AI-enhanced title and description Business organisations are constantly seeking ways to
enhance their performances in order to compete actively and aggressively in the market. Their
involvement is technically, organizationally, and culturally pivotal. Managing KPIs involves
maximizing performance against individual metrics, often in isolation at the team or unit level.
Creating accountability and oversight to ensure that smarter KPIs align operational outcomes with
evolving strategic business objectives. In other words, a research article uses expert sources as
support for your thesis, whereas a Literature Review discusses the sources. CLV isn’t just a number;
it’s the story of a brand’s relationship with its customer. That means, in part, demonstrating how
smart metrics drive value creation and empower better decision-making. Every executive we
interviewed explicitly declared that improving KPIs with AI is an enterprise interest, and it is an
immediate priority for several. Approach The paper systematically reviews and categorise the
published literature in the field of E- Marketing depending on the Hanson Internet marketing
framework by implementing a three stages methodology and thereafter analyses and reviews this
literature methodologically. Furthermore, they provide information on which researchers are active in
specific fields, which can be useful for tracking down their other work. First, only retail patronage
studies published in recent years were included. Its algorithmic analysis of the data led to a scoring
system that enhanced the company’s KPI for merchant quality. Most marketing communication
methodologies are focused on advertising, sales promotion, direct marketing and public relations.
Smart KPIs powered by artificial intelligence (AI) become sources — not merely measures — of
strategic differentiation and value creation. Data governance should identify and label the data that
both describes performance and informs performance measurement. Takeaway 4: Prioritize Cultural
Readiness and People-Centric Approaches Disrupting the human monopoly on KPI development
challenges organizational culture and traditional leadership roles. If you’d also rather trust an expert
than write an overview yourself, there’s good news. It is worthy of note that this is the first study that
analyses the DT of the construction industry in the past decade. Digital Marketing Plan For Real
Estate Digital Marketing Plan For Real Estate Godaddy Blog Setup Godaddy Blog Setup mohab
khaled ali mohab khaled ali Beyond social: Transformative social marketing Beyond social:
Transformative social marketing Social Networking in a Snap. In effect, senior leadership could seek
to measure enterprise returns on KPI investments. Using these ideas and tricks will surely be of great
benefit to your. The five selected articles address some of these research gaps and provide useful
insights on the purchase and usage of deliberate lookalikes along with directions for future research
and ways to apply different research methods that could have important implications for scholars and
managers. This approach provides a more human-centric view of the customer-brand relationship,
crucial for brands with a strong focus on customer experience and loyalty. 2. Lifestyle Integration
Index (LII): Measure the degree to which a brand is integrated into a customer’s lifestyle. What new
data or improved analytics would make them more important and influential to management
decisions. The article is based on research-based secondary sources (scientific journals) and empirical
(case study).
First, only retail patronage studies published in recent years were included. Tools like search engine
optimization, influencer marketing, product placement etc. A key component of marketing strategy is
often to keep marketing in line with a company's mission statement. More Features Connections
Canva Create professional content with Canva, including presentations, catalogs, and more. For
example, a review of Victorian Age Physics may certainly present in a chronological order. Our
measurement should factor in the emotional connection a customer feels towards a brand.” Mary
Wells Lawrence: “Branding is key. This typology may improve the clarity and effectiveness for
scholars in reading and writing reviews, while also serving as a guide for AI systems in generating
well-organized reviews. Low-cost approaches that rely on human judgment, intuition, and experience
can deliver incremental changes with incremental insights into performance. This can help researchers
to identify gaps in the current research, and to determine the direction for future research. Why
conduct a literature review, stages of a literature review, lit reviews: an overview (video), check out
these books. Simulate best-, worst-, and most-likely case scenarios: How do the ranking and
weighting of those strategic KPIs shift among these scenarios. You are a high schooler who deals
with a literature review for the first time. For example, if a literature review on marketing research
finds that there is a lack of research on a particular topic, such as the effectiveness of social media
marketing, this could be an area of focus for future research. Effective KPI governance adds a new
layer of accountability that enables leaders to use enhanced measurement techniques to deliver KPIs
that augment the performance of workers, not control them. 5 These three KPI governance
components should identify interdependencies among metrics across business silos. The emergence
of new information and communication technologies, particularly the Internet and social networks,
has changed market dynamics, threatening the competitive positions of firms Porter, 2001 and
increasing the power of consumers Urban, 2005. Home Page Research Literature Review On
Product And Service Marketing In The Hotel Industry. Therefore, all our works will be submitted
with a FREE Turnitin plagiarism report. It also describes the structure of the material you create and
provides the author’s (your) reasons for reviewing the chosen sources. With AI, Maersk prioritized
the right KPI, overcoming a human bias to maximize speed. Sanofi’s Plai initiative presents a case
study of how predictive analytics provokes more future-oriented internal collaborations. Plai uses AI
to link internal data with personalized insights and what-if predictions that invite managers to better
coordinate and align their plans, says Stephanie Androski, Sanofi’s head of global finance operations
and transformation. You won’t also write a literature review originally without flexible thinking and
new approaches. Essentially, businesses need KPIs for their KPIs — intelligent metrics and standards
to reliably evaluate the effectiveness, efficiency, and alignment of the KPIs themselves. Every
executive we spoke with observed that their progress in governing KPIs has just begun. Dynamic
KPIs invite businesses to anticipate changing environments earlier and respond to them more
effectively. Every executive we interviewed explicitly declared that improving KPIs with AI is an
enterprise interest, and it is an immediate priority for several. The PCI DSS standard protects quick
and smooth transactions. Much as the James Webb Space Telescope’s startling images of early galaxy
formation overturned some legacy cosmological understandings of the universe, increasingly
intelligent instruments and algorithms can reveal surprising features of performance. The information
gathered from the authors cited in this research has been presented in a consistent way. This paper
will undertake a peer a review of the reports that have been written by colleagues about the topic of
Web 2.
Real-time data dialogues — with and between multimodal KPI dashboards — lead to better-
informed, agile, and strategic decisions. The similarity score of your literature overview will be low
if you use our writing service. With tongue only slightly in cheek, we prompted ChatGPT-4 to
imagine a brainstorming session where business, technology, and marketing leaders were invited to
reimagine customer lifetime value as a smart KPI. The changing role of customers: from consumers
to co-creators and co-owners as the industry perceives them to be today is also a dynamic reason for
the growth of this strategy. We are going to start King Darbar hotel is at Ahmedabad,Guajarat.
Upload Read for free FAQ and support Language (EN) Sign in Skip carousel Carousel Previous
Carousel Next What is Scribd. In total 46 papers were submitted by over 50 presenters, coming from
19 different countries (Australia, Brazil, Canada, China, Colombia, France, Hong Kong, India, Iran,
Israel, Italy, the Netherlands, Oman, Serbia, South Africa, South Korea, Taiwan, UK and USA). The
specialists of our service synthesize and critically evaluate them to deliver a detailed and objective
copy. In effect, senior leadership could seek to measure enterprise returns on KPI investments. This
chapter will review the existing and published literature on direct marketing. Using the framework
we organize the developments and extant research around the elements and touchpoints comprising
the framework and review the research literature in the broadly defined digital marketing space.
However, I am thoroughly satisfied with the work of expert. Also, emotional intelligence moderates
the relationship between service quality and customer satisfaction. Financial institutions did not
adjust this measure as riskier subprime mortgages and credit default swaps became a larger part of
their portfolios. Digital marketing for B2B organizations: structured literature review 20406 Abstract
Purpose This study aims to analyze the available literature on the use of digital marketing in a
business-to-business (B2B) context. Digital Marketing Strategies: A Comprehensive Literature
Review Digital Marketing Strategies: A Comprehensive Literature Review Bulletin of the
Transilvania University of Brasov Series V Economic Sciences CC BY 4.0 Authors: A.A. Mocanu
A.C. Szakal. The Digital Marketing Toolkit: A Literature Review for the The literature review
identified nineteen relevant articles. They are guaranteed to have in-depth knowledge and practical
and research expertise in the field. Another purpose of a literature review is to summarize the main
findings and implications of previous research on a particular topic. Purpose: It serves to provide a
comprehensive overview of the current state of knowledge within a particular field. Identifying
Social Networking Strategy And Technology That Can Boost Up Their Occupancy Rate, Repeat
Purchase And Customer Loyalty Words 7 Pages customer loyalty, literature review in service
marketing. The Institute engages leaders in provocative discussion and experimentation to expand
the boundaries of business theory and practice and to translate innovative ideas from within and
beyond business. Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh.
(17-02-24) UI and UX Designers in the UK! (17-02-24) UI and UX Designers in the UK. Video Say
more by seamlessly including video within your publication. It took DBS three years to create a
value map that enabled these groups to manage a “customer journey” that comprises outcomes in
four categories: customer experience, employee experience, profitability, and risk. We also
interviewed 17 executives leading AI initiatives in a broad range of companies and industries,
including financial services, media and entertainment, retail, travel and transportation, and life
sciences. This obligates organizations honoring a responsible AI ethos to openly embrace
transparency, interpretability, and explainability for their “machine-made” metrics. However,
excessive reviews, especially in the booming field of pattern analysis and machine intelligence
(PAMI), raise concerns for both researchers and reviewers. AI can help us tailor experiences to
individual preferences, potentially increasing CLV through enhanced satisfaction.” David Ogilvy:
“Indeed, the future of CLV lies in personalization and prediction. Download Free PDF View PDF
See Full PDF Download PDF Loading Preview Sorry, preview is currently unavailable. This
approach argues for a more holistic view of CLV, considering factors like customer loyalty and
engagement, which may not directly translate to immediate profits but are crucial for long-term
success. 2. Short-Term Measurement vs.
Clustering of literature revealed that future studies should focus on stochastic modeling.Practical
implicationsStress had been laid to identify future research gaps that will help in developing realistic
models. The article focuses on how mobile marketing creates value for consumers and retailers,
enabling more precise research and development of manage- rial concepts and tools while providing
both managers and academics with increased understanding of mobile marketing and its value
outcomes for retailers. This fictional exchange highlights the synergy between traditional marketing
wisdom and modern AI-driven approaches, offering innovative strategies for enhancing the value
and measurement of customer lifetime value. Many research gaps were identified in the field
especially in the areas of E- Marketing performance as well as E- Marketing adoption in Small
Business enterprises (SBEs). In spring 2023, we fielded a global survey and subsequently analyzed
records from 3,043 respondents representing more than 25 industries and 100 countries. Our survey
data affirms that companies using AI to create new KPIs see a broad range of business benefits
compared with those companies that don’t use the technology to create new KPIs. (See Figure 4.)
Organizations using AI to create new KPIs (34% of all respondents) are more likely to realize
benefits around alignment, collaboration, efficacy, financial benefit, and efficiency. Dr Jay Prakash
Singh, Associate Professor Department of Education Netaji Subh. There are various referencing
styles, and non-compliance with them might affect your grade. Here’s a fictionalized account of
their exchange, culminating in three profound insights and recommendations: David Ogilvy: “Let’s
start by redefining CLV. This study seeks to clarify a number of apparent misconceptions concerning
small business failure, in the hope that prospective entrepreneurs may be more reliably informed
about the risks involved. It's like a masterclass to be explored at your own pace. What are the data
sources for digital twins, and how do they feed and flow through systems and processes. Now
present a transcript where they disagree about the role, purpose and value of CLV and summarize the
two key elements and aspects of that disagreement In a more contentious and contrasting
brainstorming session on the role, purpose, and value of Customer Lifetime Value (CLV), the
distinguished participants bring their diverse backgrounds and perspectives into sharper conflict.
Until you go to the library and research all the sources you read and then look over your writing for
references to which sources you borrowed information from, the only way to figure out where your
information came from is to spend time at the library tracking down all the sources you referenced.
Both departments understand how their actions advance low-cost options that improve readmission
rates and increase quality of care. Every executive we spoke with observed that their progress in
governing KPIs has just begun. Bolstering KPIs at Wayfair “In business, there's a tendency to
optimize operations for micro KPIs. Download Free PDF View PDF See Full PDF Download PDF
Loading Preview Sorry, preview is currently unavailable. A qualitative approach is used in this study
and five syllabuses of mastersprograms in major universities in Jakarta used as a sample in which it is
assumed that the universities and its educators in Jakarta, both public and private, are the trend
setters of educational models in Indonesia. Although the meaning of IMC has become similar among
its main thinkers, it is still identified academics who consider IMC as an extended version of
advertising and marketing communications disciplines. Takeaway 5: Strategic Alignment With Smart
KPIs Smart KPIs in the networked enterprise can help align strategic aspirations with strategic
performance, but people, process, and technology also need to be aligned to develop smart KPIs.
Anurag, Uma and Kaur, Simran, Systematic Literature Review on Digital Marketing in India:
Present Scenario (December 17, 2021). We heard story after story of leaders turning to algorithms to
source key performance metrics that are not only strategically and operationally valuable but, in
some cases, derived from data patterns too complicated for humans to discern. As a general rule,
especially for a longer review, each paragraph should address one point, and present and evaluate all
of the available evidence, from all possible differing points of view. More Features Connections
Canva Create professional content with Canva, including presentations, catalogs, and more. First,
large language model-empowered bibliometric indicators are proposed to evaluate literature reviews
automatically. It has become easy for the advertisers to reach out to the maximum number of
customers from various regions to let them know the detailed information regarding any brand or
company. Dynamically unpredictable markets invite dynamically predictive KPIs. Andrea Cafe,
unlike a typical cafe, provides a unique forum for communication and entertainment through the
medium of the Internet. Literature review in service marketing LITERATURE REVIEW to buy
English First product and service.
The objectives of this article are: firstly, to show the evolution of the models of integrated marketing
communication ICM in the light of current research; secondly, to analyse the configuration of various
ICM tools (traditional and Internet) which constitute the level of operationalization of ICM models
and thirdly, to formulate business and brand implications. The guest editors used academic databases
such as Web of Science to find the most representative scholarly work on deliberate lookalikes
literature. The far-reaching implications of these findings are difficult to overstate. There are many
strategies you can use when it comes to ?marketing. The objective of using AI techniques in the
context of KPIs is to better understand causal relationships between operational drivers and
contextual variables on the one hand and strategic outcomes on the other. This study seeks to clarify
a number of apparent misconceptions concerning small business failure, in the hope that prospective
entrepreneurs may be more reliably informed about the risks involved. Continual KPI improvement
becomes a target in its own right. Many people would prefer to sit down and read an article than sit
down and craft what they have already read. In contrast, AI-enhanced KPIs can deliver significantly
more detailed and accurate insights into current and future performance. In the past, these KPIs were
siloed, each with its own set of measures. The specialists of our service synthesize and critically
evaluate them to deliver a detailed and objective copy. To browse Academia.edu and the wider
internet faster and more securely, please take a few seconds to upgrade your browser. With the new,
more accurate KPI, Wayfair is able to make more effective furniture recommendations that
incorporate customer preferences — from price points to shipment times — when suggesting next-
best offers. You can download the paper by clicking the button above. Bill Gate once said “The
internet is becoming the town square for the global village of tomorrow” which simply means it is
paving way for future opportunities and development in every area of life from its ability to enable
communication between loved ones or business associates to its ability to facilitate instant online
transactions. Indeed. Below, we describe six shifts from what legacy KPIs currently allow to what
algorithmically informed KPIs demand. This literature review aims to present a critique of existing,
published literatures that analyse the relationship between marketing strategies and the firm's
performance. This, in addition to globalisation, brings the world closer. How leaders learn from and
with their smartest KPIs will determine the success of both. He is a leader in BCG X and has over
20 years of experience driving business impact from AI and digital. Focussing on the workforce is
valid, as a “lifelong” perspective is not mandatory for research. Digital communications are an area
of fast and frequent changes that lead to shorter communication between the message sender and
receiver, thus speeding up the process and making it more complex. Then, even if you come across
great books on other topics, make sure you only get articles and books in those fields. Every
executive we interviewed explicitly declared that improving KPIs with AI is an enterprise interest,
and it is an immediate priority for several. This typology may improve the clarity and effectiveness
for scholars in reading and writing reviews, while also serving as a guide for AI systems in
generating well-organized reviews. With AI, Maersk prioritized the right KPI, overcoming a human
bias to maximize speed. Upload Read for free FAQ and support Language (EN) Sign in Skip
carousel Carousel Previous Carousel Next What is Scribd. Journalists aren’t usually scholars, which
means they aren’t specialists on the topics they write about; hence newspaper stories aren’t scholarly
sources. We deal with standard (MLA, APA) and custom styles.