MMCP05

5 Basic Types of Advertising Agencies

Full-service agencies provide comprehensive marketing solutions, covering

from gathering the data up to the final step. On the other hand, the interactive
agencies operate in the digital marketing field, they build interactive online experience
with web design, social media campaigns and digital advertising. Creative boutiques
specialize in creating and delivering fresh and eye-catching creative approaches for the
campaigns. Media buying agencies focus mainly on the negotiation and purchasing of
space for advertising across different channels, assuring the placement is done in the
right spots. In-house agencies are internal convenient agencies that provide the vital
marketing requirements and allow them to acquire a better knowledge of the brand
which makes them flexible. There is a special strength that each of the agency types
possess and this is because each agency is tailored to different sections of the
marketing and advertising sector.

Examples of each Advertising Agency:

1. Full-service Agency: Zehnder. an employee-owned, full-service advertising agency

focusing on next-level growth and data-driven strategies. With in-house digital
programmatic capabilities, they emphasize real-time monitoring, optimization,
and measurable results.
2. Interactive Agency: R/GA. known for its expertise in leveraging emerging
technologies to create engaging digital campaigns and experiences. Projects
ranges from interactive websites and mobile apps to immersive experiences
using augmented reality (AR) and virtual reality (VR) technology.

3. Creative Boutiques: DROGA5. They focus on delivering unique and impactful

creative solutions that help brands stand out in a crowded marketplace
4. Media-buying Agency: GroupM. They have strong relationships with media
vendors worldwide, allowing them to secure competitive rates and placements
for their clients' advertisements.

5. In-house Agency: Google Creative Lab. By having an in-house creative team

like the Creative Lab, Google can maintain control over its brand identity,
messaging, and creative output while also fostering a culture of innovation and
experimentation.