3.1.

4 Market segmentation: Activity sheet

Use your knowledge of the products and brands below to complete the table about the target market for each product. The first one has been
done for you as an example.

Product Gender Age Income group Geographical Lifestyle

region
Example: Sony PlayStation 4 Pro Males Teens Teenagers and Global, with an The target consumer
to early working professionals emphasis on works hard, but enjoys
30s with the disposable countries in which, gaming as a way to
income available to consumer incomes relax in free time. Has
spend on the PS4 are high or rising. few commitments
console, games and outside of work/study.
other accessories. Enjoys socialising and
spending time
with friends.
1. Roxy beachwear
2. Black & Decker power tools

3. Louis Vuitton wallet

4. The 2023 BMW M2

5. Choose a product of your own