Amity School of Business

Amity University Uttar Pradesh

NTCC Summer Internship
2023

WEEKLY PROGRESS REPORT

Student Name : Siya Chugh

Enrollment No : A3906421388
Program : BBA

Report No. :1
Week Commencement Dates : 09/01/2024-15/01/2024

Faculty Guide Name : Dr Rajeev Pathak

Project Title : Sustainability practices in apparel Industry

Objectives of the week:

 TASK 1: Literature Review- Research Gaps

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Work Done/Objectives Achieved:
 Literature Review- Research Gaps

PROJECT TITLE: Sustainability practices in apparel Industry

While Jin's (2014) research on sustainable practices in the apparel industry makes significant
contributions to understanding slow fashion, potential research gaps include a limited
exploration of consumer perspectives and behaviors in adopting slow fashion practices.
Additionally, there is room for investigating the economic viability and scalability of slow
fashion initiatives for different types of clothing businesses. Further research could also
delve into the effectiveness of policy measures in promoting sustainable practices within the
apparel industry and assessing the long-term impact of slow fashion on consumer attitudes
and industry dynamics. Addressing these gaps would provide a more comprehensive
understanding of the challenges and opportunities in implementing slow fashion.

While Yang and Dong's (2017) research provides valuable insights into sustainable product
strategies in the apparel industry, research gaps may include a lack of consideration for the
evolving nature of consumer attitudes over time and the dynamic factors influencing the
adoption of sustainable practices. There is a potential gap in examining the long-term effects
of sustainable product strategies on brand loyalty and consumer behavior. Additionally, the
study could benefit from exploring the role of marketing and communication strategies in
influencing consumer perceptions of sustainable products. Future research might also delve
into the challenges companies face in implementing and maintaining sustainable practices in
the fast-paced fashion industry

While Chowdhury and Paul's (2022) research on sustainable practices in the apparel industry
is comprehensive, potential research gaps include a limited exploration of the contextual
differences influencing the adoption of sustainable practices in various regions or types of
clothing companies. The study could delve further into the nuanced impact of different
cultural, economic, and regulatory environments on the implementation of sustainable
initiatives. Additionally, there may be a gap in addressing the challenges and barriers faced
by small and medium-sized enterprises (SMEs) in the apparel industry in adopting
sustainable practices. Future research could further explore practical strategies and tailored
approaches for enhancing sustainability in diverse organizational contexts

While Rahman and Yadlapalli's (2015) research on sustainable practices in the luxury
apparel industry provides valuable insights, potential research gaps include a limited
exploration of consumer perceptions and behaviors towards sustainability in the luxury
segment. The study could further investigate the influence of sustainability practices on
consumer purchasing decisions and brand loyalty within the luxury market. Additionally,
there may be room for examining the role of marketing and communication strategies in
shaping the image of luxury brands engaged in sustainability. Future research could also
explore the challenges and opportunities for smaller luxury brands in adopting and
communicating sustainable practices in a highly competitive market
Angelis and Pinato's (2020) research on sustainability in the apparel industry offers valuable
insights, yet potential research gaps include a limited examination of the impact of cultural
and regional variations on consumers' fashion consciousness and their preferences for
sustainable fashion. The study might benefit from exploring the role of marketing and
communication strategies in influencing consumers' perceptions of sustainability in both
luxury and fast fashion sectors. Additionally, future research could delve into the
effectiveness of educational initiatives in shaping consumer awareness and preferences for
sustainable apparel across different demographics and geographical locations. Addressing
these gaps would enhance the understanding of the multifaceted dynamics of sustainability
in the fashion industry

While Mathew and Saha's (2022) research on new-age zero waste sustainable apparel
industry provides a comprehensive overview, potential research gaps include limited
exploration of the economic viability and scalability of implementing zero-waste design
practices for different types of clothing businesses. The study could delve further into the
challenges faced by mainstream fashion brands in adopting and adapting to circular
economy principles. Additionally, there may be room for investigating the consumer
acceptance and demand for zero-waste fashion across diverse demographics. Future research
could also explore the role of education and awareness in promoting sustainable practices in
design, production, and consumption within the clothing industry. Addressing these gaps
would enhance the practical applicability of zero-waste approaches

Yang and Song's (2017) research on sustainable retailing in the apparel industry identifies a
lack of focus on sustainable fashion retailing in emerging markets. The study highlights the
need for more research in these regions to understand the unique challenges and
opportunities they present for sustainable retail practices. Potential research gaps include a
limited exploration of consumer perceptions, behaviors, and preferences regarding
sustainable fashion in emerging markets. Future research could also delve into the role of
cultural, economic, and regulatory factors in shaping sustainable retail practices in these
regions. Addressing these gaps would contribute to a more comprehensive understanding of
sustainable fashion retailing globally

Abbate and Centobelli's (2023) research on sustainability trends in the apparel industry
identifies gaps in existing literature, notably in the areas of consumer attitudes towards
sustainable clothing, circular economy initiatives, and sustainability challenges across the
supply chain. Potential research gaps include a need for more in-depth exploration of
consumer behaviors, preferences, and awareness regarding sustainable fashion. The study
also suggests opportunities for further investigation into the barriers and facilitators of
implementing corporate social responsibility and circular economy practices in the apparel
industry. Future research could contribute to a more comprehensive understanding of
sustainable practices and assist businesses in aligning with current trends and challenges in
the apparel sector

Pleith and Hansen's (2021) research on sustainable entrepreneurship in the apparel industry,
exemplified by the case study of Manomama, provides insights into challenges and
innovative solutions. However, potential research gaps include a limited exploration of the
scalability of such sustainability-focused entrepreneurial models in the broader apparel
industry. The study might benefit from further investigation into the replicability of
Manomama's success across different contexts and market segments. Additionally, there
could be opportunities for exploring the role of consumer perceptions and market dynamics
in supporting or hindering sustainable entrepreneurship initiatives in the apparel sector.
Addressing these gaps would contribute to a more nuanced understanding of sustainable
entrepreneurship in the industry

Jain and Jain's (2015) research on sustainable business practices in the Indian apparel
industry underscores the global need for sustainability. However, research gaps may include
a lack of specificity regarding the unique challenges and opportunities in the Indian context,
such as cultural and regulatory influences. The study might benefit from a more in-depth
exploration of the barriers specific to the Indian apparel industry and strategies for
overcoming them. Additionally, there could be opportunities to investigate the role of
government policies and incentives in promoting sustainable practices within the Indian
apparel sector. Addressing these gaps would provide a more tailored understanding for
businesses in the region

Guo and Shen's (2020) research on green product development in the fashion apparel
industry provides valuable insights into the impact of consumer spending and retail
competition. However, research gaps may include a limited exploration of the role of
consumer awareness and preferences in influencing green product development decisions.
The study might benefit from investigating how marketing and communication strategies
can enhance consumer understanding and acceptance of environmentally friendly fashion
products. Additionally, there may be opportunities to delve into the challenges and
opportunities for small and medium-sized fashion enterprises in adopting green product
development practices. Addressing these gaps would contribute to a more holistic
understanding of sustainable practices in the industry

Curwen and Park's (2013) research on challenges and solutions in sustainable practices in
the apparel industry presents valuable strategies but potential research gaps include limited
exploration of the broader industry context. The study could benefit from investigating how
these strategies apply to diverse segments within the apparel industry, such as fast fashion
versus luxury fashion. Additionally, there may be opportunities to explore the impact of
consumer awareness and demand on the successful implementation of sustainable practices.
Addressing these gaps would contribute to a more nuanced understanding of the challenges
and solutions that are applicable across various segments and in response to evolving
consumer preferences

Kutsenkova's (2017) research on the future of the modern apparel industry and sustainable
fashion identifies a burgeoning movement aiming for environmental and ethical
improvements. However, research gaps may include a lack of exploration into the specific
challenges and opportunities for small and medium-sized enterprises (SMEs) in adopting
sustainable practices. The study might benefit from investigating the role of government
policies in incentivizing sustainable practices and addressing barriers for both large
corporations and SMEs. Additionally, future research could delve into the impact of
emerging technologies on advancing sustainability in the apparel industry. Addressing these
gaps would contribute to a more comprehensive understanding of the future trajectory of
sustainable fashion
Su and Wood's (2021) research on sustainable entrepreneurship in the apparel industry
provides valuable insights into motivations and challenges faced by sustainable clothing
businesses. However, research gaps may include a limited exploration of the scalability and
replicability of these sustainable entrepreneurship models. The study might benefit from
investigating how regional and cultural variations influence the adoption of sustainable
practices by apparel entrepreneurs. Additionally, there could be opportunities to explore the
role of collaboration and networks in supporting sustainable entrepreneurship efforts. Future
research might delve into the effectiveness of policy measures and industry collaborations in
fostering a more sustainable apparel ecosystem. Addressing these gaps would enhance the
practical applicability of sustainable entrepreneurship in the apparel sector

Byrd and Su's (2021) research on consumer behavior towards environmental, sustainable,
and social apparel reveals favorable attitudes but identifies gaps in consumer knowledge
about industry policies. Potential research gaps include a limited exploration of the impact of
marketing and communication strategies in enhancing consumer awareness and
understanding of sustainable fashion. The study might benefit from investigating the role of
influencers, social media, and educational initiatives in shaping consumer perceptions.
Additionally, there may be opportunities to explore the factors influencing consumer
skepticism and trust in environmental and social labeling. Addressing these gaps would
contribute to a more comprehensive understanding of consumer behavior in the sustainable
apparel market

Todeschini and Cortimiglia's (2017) research on innovative and sustainable business models
in the apparel industry contributes a synthetic framework, bridging theoretical justifications
with real-world application. However, research gaps may include a limited exploration of
the scalability and challenges faced by these sustainable business models across different
scales of enterprises within the apparel industry. The study might benefit from investigating
the role of regulatory environments and cultural factors in influencing the adoption and
success of innovative sustainable business models. Additionally, there could be
opportunities to explore the impact of technology advancements on the feasibility and
effectiveness of these models. Addressing these gaps would enhance the understanding of
practical applications and challenges in sustainable entrepreneurship within the apparel
sector
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Plan/Objectives for next week:

Research Methodology
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