Strategic Planning of Calamba

1
CALAMBA CACAO FARMERS’ ASSOCIATION – STRATEGIC PLAN 2018-2020
SAINT JOSEPH INSTITUTE OF TECHNOLOGY

BUTUAN CITY, PHILIPPINES
Accredited Philippine Association and Universities Commission On Accreditation (PACUCOA)
CORPORATE STRATEGIC PLANNING

DPM 213
CALAMBA CACAO FARMERS’ ASSOCIATION

STRATEGIC PLAN 2018-2020
Submitted to:
LEVITA BLORECIA-GRANA, DM, MEng, CE, EnP-

Professor
Submitted by:
Roel T. Diamante
William E. Felisilda
Florevel D. Martizano
Phoebe U. Millan
Imelda B. Baltazar
DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

2
EXECUTIVE SUMMARY
The Calamba Cacao Farmers’ Association is formed by and among farmers in
Brgy. Calamba, Cabadbaran City. The members of association dream of attaining
financial stability through unity, cooperation, and mutual growth. They intend to form a
cooperative when their planted cacao trees become productive in three years. The
members will collectively produce, process, and sell their produce. Presently, their
activities include sharing of expert knowledge in cacao care and growing including ideal
time, volume, and the frequency of putting fertilizers and insecticides/herbicides
The Calamba Cacao Farmers Association presently has twenty- three members
who are all set in farming cacao in Calamba, Cabadbaran City.
The strategic plan contained in this document was crafted partly in part with the
help of the group of Ph.D. aspirants from SJIT. The aspirants, along with the officers of
the association, conducted a “transect walk” in the areas in Calamba to be planted with
cacao. The group then conducted a series of “focused group discussion” with the officers
of the association.
The group verbalized the vision of the group, their mission and goals, the gaps
between their aspirations and their present reality. Strategies where then formulated
which are the substantive part of this Organizational Strategic Plan.
The key result areas of the strategic plan 2018-2020 are access to farm inputs,
capacity building, improving farm yield, acquisition of financial and technical assistance,
acquisition of facilities am yield, acquisition of financial and technical assistance,
acquisition of facilities and equipment, and financial literacy for all its members.

3
TABLE OF CONTENTS
Page
TITLE PAGE i
EXECUTIVE SUMMARY ii
TABLE OF CONTENTS iii
LISTS OF TABLES AND FIGURES iv
CHAPTER
1 INTRODUCTION
Introduction 1
Profile of Barangay Calamba, Cabadbaran City 2
Situational Analysis 2
2 METHODOLOGY
Transect Walk 6
3 STRATEGIC DIRECTIONS
Vision, Mission and Core Values 7
Goal and Strategies 8
4 MONITORING AND EVALUATION
Balanced Score Card 11
ANNEXES
Progress Report 14
Certification from DOLE 25
Constitution and By-laws 26

4
LIST OF TABLES AND FIGURES
1 Figure 1 – Map of Cabadbaran City 4
2 Table 1 – List of Officers and Members 5
Table 3 – Three-Year Strategic Plan 2018-2019 9
Table 3 – Annual Implementation Plan Year 1 10
Table 4 – Balanced Score Card 11

5
Chapter I
INTRODUCTION
Introduction
Productivity is never an accident. It is always the result of a commitment to

excellence, intelligent planning, and focused effort.
Paul J. Meyer
Founded on the ideals that productivity is never an accident but rather on the
commitment to excellence, intelligent planning, and focused effort, the Calamba Cacao
Farmers’ Association is formed by and among farmers in Brgy. Calamba, Cabadbaran
City. This is an association of cacao farmers whose members dream of attaining financial
stability through unity, cooperation, and mutual growth. Its members intend to form a
cooperative when their planted cacao trees become productive in three years. The
members will collectively produce, process, and sell their produce. The members believe
that in union there is strength. In being united they can deal with their business from a
position of strength specifically in dictating price in favor of each member. Presently, their
activities include sharing of expert knowledge in cacao care and growing including ideal
time, volume, and the frequency of putting fertilizers and insecticides/herbicides
The Calamba Cacao Farmers Association presently has twenty- three members
who are all set in farming cacao in Calamba, Cabadbaran City.
The strategic plan contained in this document was crafted in part with the help of
the group of Ph.D. aspirants from SJIT. The aspirants, along with the officers of the

6
association, conducted a “transect walk” in the areas in Calamba to be planted with cacao.
The group then conducted a series of “focused group discussion” with the officers of the
association.
From these discussions, the group was able to ascertain the vision of the group,
their mission and goals, the gaps between their aspirations and their present reality.
Strategies where then formulated which are the substantive part of this Organizational
Strategic Plan.
Profile of Barangay Calamba
Calamba is one of the thirty-one (31) barangays of Cabadbaran City, Province of
Agusan del Norte, Philippines. The city has a population of 69,241 according to the NSO
Census of 2010 of which around 2,684 reside in Calamba. Along with the city’s foundation
in 1894, the barangay also rose from its Spanish period beginnings to become one of
productive barangays of the premier city of Agusan del Norte.
Barangay Calamba produces several agricultural crops such as rice, corn,
coconut, abaca, banana, and mango. However, its biggest area is planted with coconuts.
It has a booming economy based on agro industry. Presently, there is a clear enthusiasm
from residents to plant cacao.
Situational Analysis
In Barangay Calamba, the members of this association of farmers are fairly
seasoned farmers of commonly planted farm products such as coconut, rice, corn, and
even falcatta. Their competence in farming can be considered as one of their strengths.

7
Based on the findings of the transect walk conducted and on the expert opinion of
the officers of the association, the productivity of the land in the area could still be
enhanced. Income of farmers could still be augmented.
Inter-cropping can be practiced to fully maximize agricultural space. Present
analysis of the agricultural market trends suggests that starting in the next three years,
foreign demand for Philippine cacao and chocolate will increase as European chocolatiers
will shift to the Philippines as their main supplier of raw materials owing to the continued
decline of African production due to civil war, drought, and lack of governmental support
to African cacao growers.
From this forecast, the most viable crop to inter-crop with the existing crops in the
farm areas in Brgy. Calamba is cacao. This tree is most suitable to the area which has
been planted with coconut and falcatta as it only requires moderate exposure to sunlight.
Being overshadowed by the fully-grown coconut trees or falcatta is beneficial to its growth.
Line weeding or round weeding as well as fertilizers for both crops are compatible hence
its lessens maintenance cost. Overall this idea is very feasible for the farmers.
Since this is a new crop for the farmers, their competence in the proper care of the
product is somewhat lacking. They are also not yet very well-versed in post-harvest
production and marketing.
Organizationally, when the association is transformed into a cooperative, the
members also lack competence in financial management, administration, and sufficient
capitalization for administrative logistics and facilities.
Technically, the association will need at least 69,111 cacao seedlings to be planted
in the area identified by each member of the association if planted at 3 x 3 meter - interval.

8
Map of Cabadbaran City Showing the Location of Brgy. Calamba
Figure 1. Barangay Calamba, Cabadbaran City, indicated by number 28 in the map.

9
On the individual level, capitalization for land preparation, acquisition of seedlings
and other farm input is also a challenge.
As of the present, there is still no Memorandum of Agreements/Understanding
forged with relevant government agencies like the Department of Agriculture, Land Bank
of the Philippines, Cooperative Development Authority and similar associations for
technical support.
Presently, the following members has committed to the planting of cacao in their
respective areas; to wit:
POSITION NAME Has. to be Planted

President Angelo Morrondoz 11.0 has
Vice-President Alfredo Asio 6.5
Secretary Angelie Mendoza 5.5
Treasurer Lolito Dumpas 3.4
Auditor Alicia Dumpas 2.0
Board of Trustees
Joan De los Reyes 2.0
Pricella Dalagdagan 2.0
Virginia Guy-ab 2.0
Lucila magaypo 2.0
Indra Manlubatan 2.0
Members Angelito Morrondoz 3.5
Angel Morrondoz II 1.7
Bonifacio Magaypo 2.3
Marcial Guy-ab 1.5
Tessie Melgazo 1.9
Ellem Jabian 3.1
Juiet Morrondoz 2.6
Benjamin Tagalog 1.7
Michelle Tagalog 1.5
Linda Lumakin 1.8
Rudy Gestosani 2.2
Irma Manlubatan 2.0
Amparro Morondoz 3.5
TOTAL LAND AREA TO BE PLANTED 62.2 has

10
Chapter II
METHODOLOGY
Transect Method
In preparation for the design of the organizational development intervention for
this association that the proponents helped legalize, the team conducted a transect walk
in the agricultural area identified by the members.
The transect walk or point transect method is a technique based on point
sampling to determine cover. To follow this method, point readings are taken at either
systematic or random locations along a tape that is extended to create a transect across
the site. A variety of devices, including sighting tubes, bayonets, and plumb-bobs have
been used to ensure a vertical reading of the point through the tape.
The length and number of sampling points along the transect depend upon the
vegetation, but it is usually more efficient to record more transects with fewer points per
transect. Each transect is considered a sample unit, and summarized data from several
transects are required for statistical analysis of cover data to compare differences among
years or sites.
The point transect method is regularly used for rangeland inventory or monitoring
purposes because it is easy to follow. Although it is a slower technique than the step point
method, it eliminates much of the bias arising from subjective pacing. Using a tape
instead of the point frame method is also less cumbersome in many vegetation types.
From this method, the certainty that there is a sufficient and feasible area for cacao
planting is ascertained. https://globalrangelands.org/inventorymonitoring/pointtransect

11
Chapter III
STRATEGIC DIRECTIONS
Vision and Mission
Presented in this chapter are the vision and mission statement of the Calamba
Cacao Farmers’ Association. Presented also is the three strategic plan and as well as
the projected financial statement of the association three years hence.
Vision
A progressive agricultural community in Cabadbaran City with God-loving people
living in unity and harmony cooperating to achieve collective growth through sustainable
agriculture.
Mission
Build capacity of members for cost-effective cacao farming;

Build a credit facility for members for financing farming inputs;
Build capacity for post-harvest processing;
Achieve leverage for fair and competitive pricing; and
Raise the quality of life of members and community through cooperation and unity.
Core Values
Unity, Capacity, Sustainability

12
Goal
Holistically develop the Calambanon Cacao Farmer with necessary agricultural,
entrepreneurial, administrative, financial, and community-relations skills.
Strategies
 Improving access to affordable farm inputs such seedlings,
fertilizers, machineries;
 Building capacity of individual farmers in efficient and effective
farming practices;
 Improving farm yield thru application of modern farming
techniques;
 Creating a facility for financing and partnerships for technical
assistance;
 Acquiring facilities for administration and post-harvest;
 Creating sustainable partnerships for marketing; and
 Applying transparent and equitable distribution of profit among
members
These are further articulated in detail through the different activities planned to be
implemented as presented in the Three-Year Master Plan.

13

THREE – YEAR STRATEGIC PLAN 2018-2020
TIMELINE
KEY
STRATEGIES/PROGRAMS PERFORMANCE
RESULTS OBJECTIVES
/ACTIVITIES INDICATOR 2018 2019 2020
AREA
Ensured that 100% of Forging of MOA with Dept. 100% of farmers have
Access to members have of Agriculture and private access to farm inputs like
/ / /
farm Inputs access to farm inputs partners like KINEMER for seedlings and fertilizers
free seedlings
Capacity Ensured that 100% of
Building members are Conducting trainings, 100% of members have
/ / /
capacity-built for seminars and demo farming undergone periodic
cacao farming
Improving Ensured a 10% Conducting research in At least 1 research on
Farm Yield annual increase in methods of farming improving yield is conducted /
yield
Financing Ensured availability MOA signing with DA, Land 1 MOA each is signed with
and Technical of financing and Bank and other partners DA, LBP, and other partner /
Assistance technical assistance
Acquisition of Acquired Post- Enter into a loan agreement Constructed 1 office
facilities harvest facilities and with LBP or DA building, acquired 1 unit /
constructed 1 office Isuzu elf, 1 carabao each
building member, cacao dryer and
grinder
Financial Trained 100% of Conduct semi-annual 100% of members are
Literacy members in financial literacy seminar trained in financial literacy / / /
literacy

14
ANNUAL IMPLEMENTATION PLAN 2018/IMMEDIATE ACTION PLAN
PROGRAM/ PERSONS RESOURCES TIMELINE

OBJECTIVES JULY AUG SEPT OCT NOV DEC
ACTIVITY/PROJECT RESPONSIBLE NEEDED
50% of seedlings
Association
Dispersal of seedling needed for planting are MOA, Cargo
Officials, DA,
and planting of cacao provided to farmers Truck, Carabao
Kinemer
and planted (34,556)
Acquisition of Provided to 100% Association MOA, Cargo
fertilizers members fertilizers for Officials, DA Truck, Carabao
footing during planting
Training-Workshop 100% of members are Association Meals, Function
on Cacao farming trained in Cacao Officials, DA, Hall, Projector,
production Sound System
MOA-signing for MOA for financial Association Meals, Function
partnerships with assistance preferably Officials, DA, LBP Hall, Projector,
financial institution with LBP is perfected Sound System
Seminar on Financial 100% of members Meals, Function
Literacy have undergone Association Hall, Projector,
financial literacy Officials, DA, LBP Sound System
seminar

15
Chapter IV
MONITORING AND EVALUATION
Balanced Score Card
The implementation of the different Programs, Activities and Projects shall be
monitored and evaluated using the tools specifically designed to provide an objective
feedback of how effective and efficient resources are utilized. Specifically, the Balanced
Score Card shall be used to monitor and evaluate performance of the association. It shall
provide a mechanism for adjustments/refinements and processes of reporting to
stakeholders.
It is also designed to provide absolute transparency as regards how resources and
activities are utilized and undertaken establishing clear lines of responsibility and
accountability thereby engendering trust, confidence, and support from stakeholders.
BALANCED SCORE CARD – YEAR 1
Strategic PLANNED ACTUAL TO DATE

Remarks/
Priorities Objectives KPIs Measure Objective KPIs Measures
Score
s s
Financial
Trained 100% Training/
100% of of Seminar
Seminar on members membe Worksho
Financial (23 pax) rs p
Literacy trained
(23
pax)
Internal Processes
Provided 50% of
Dispersal of 50% of seedlin MOA
seedling seedlings gs Signing
and planting and planted with DA
of cacao planted for
(34,556) dispersal

16
100% MOA
of signing
Provided membe with DA
Acquisition 100% rs for
of fertilizers members receive loan/gran
fertilizers d t/
fertilizer
s
MOA- MOA for MOA Partners
signing for financial for soft hip and
partnership assistance loan linkaging
s with signed agreem
financial ent
institution signed
Learning and Growth
Training- 100% of 100%
Workshop members trained Training
on Cacao are trained
farming in Cacao
production

17
ANNEXES
1. PROGRESS REPORT
2. CERTIFICATION FROM DOLE
3. CONSTITUTION AND BY-LAWS

18
SAINT JOSEPH INSTITUTE OF TECHNOLOGY

BUTUAN CITY, PHILIPPINES
Accredited Philippine Association and Universities Commission On Accreditation (PACUCOA)
ORGANIZATIONAL DEVELOPMENT
PROGRESS REPORT
Submitted to:
LEVITA BLORECIA-GRANA, DM, MEng, CE, EnP-
Professor
Submitted by:
Roel T. Diamante
William E. Felisilda
Florevel D. Martizano
Phoebe U. Millan
Imelda B. Baltazar

19
Name of Association : Cacao Farmers Association Calamba

Address : Brgy. Calamba, Cabadbaran City
DAY 1 (Meeting with the members)
The members of the group had meeting to discuss about the association to be
registered in the Department of Labor and Employment (DOLE). During the meeting, the
other member suggested that the Cacao Farmers of Calamba Cabadbaran will be the
association to be legalized since it has not been registered yet in any government
regulating body. So, the members planned to visit to Calamba Cabadbaran City on the
next day to see personally the members of the association.
Further, Sir William E. Felisilda, who is from the area was tasked to inform the
association regarding the visitation. On the other hand, the group went to DOLE after their
meeting to ask for the requirements in registering a particular organization or association.
The Day 1 meeting was successful for the members were united and participated actively
in the meeting.
DAY 2 (Courtesy Call)
The group met at the Crossing of Calamba Cabadbaran City and went together to
Calamba where the Cacao Farmers and Sir William Felisilda were waiting. As the group
reached the place, they were amazed by the wide land full of different trees like falcatta,
coconut trees. Cacao were also planted in the area.
The group, along with the farmers conducted a transect walk. From there, it was
discovered that cacao was sparsely and sporadically planted in the area. The group
counted how many hectares are planted with coconut which could still be planted in-
between with cacao as an intercrop. The area was still huge.
After the transect walk, the group went to Sir William’s house where the farmers,
families and at the time the owner of the land gathered together waiting for the group to

20
come. As the members of the group entered the house they introduced their selves to the
family and to the association and explained the purpose of their visit.
After the short conversation and introduction, the group and the members of the
association proceeded to the discussion of the by-laws prepared by the group to be used
in registering it with DOLE. Its formulation, its sustainability plan and benefits for each
member was clarified. The president of the association said that the members of the
association should heartily follow the by-laws so that they will be guided, updated and
most especially can receive the benefits. After the discussion with the members of the
association, Sir Roel Diamante asked humbly the president of the association, Mr. Alfredo
C. Asio, if the group would be allowed to register the Cacao Farmers Association to DOLE
and the group was so delighted when the president said “yes”. The president then gave
the documents to be submitted to DOLE saying that “someday you will become Doctors
of Education”. The group was very much thankful to the association for extending their
precious time and to the family of Sir William as well for accommodating the group
members.
The group once again thanked the president and members of the association
before going home. The group members went home together to Butuan city and planned
for their next visit to DOLE.
DAY 3 (Registration)
The members of the group met at SJIT lobby and together went to DOLE to submit
the documents as required for the legalization of the Cacao Farmers Association. The
members were asked to pay for the registration process and were told to come back after
one day to get the certification. The members were so happy and excited to have the
certification of the Cacao Farmers Association of Calamba Cabadbaran which is
registered as a livelihood association.
After the schedule given by DOLE, the group went back to DOLE to get the
certification and fortunately the group received it and was so thankful to the association
and to the Almighty father as well.

21
DOCUMENTATION
Among the many challenges encountered during immersion – not flat tire but
waiting for the guide.

22
The waiting is over… and off we went to Calamba!

23
At Crossing Calamba, Cabadbaran City…

24
Meeting with one of the Board of Trustees of the association, who incidentally is Sir William’s
father-in-law.

25
During the transect walk.
Posing with officers of the Calamba Cacao Farmers’ Association amidst Cacao plants…

26
Sharing experiences in formulating the association’s Vision, Mission, and Goals.
Sir Roel asks about the association’s vision for the organization and its members.
27
The President of the Association, middle, in white polo, shares and discusses the by-laws of the
association prepared by the team.

28
The signing of the Certificate of Acceptance of the Draft Strategic Plan by the Association's
President.

Strategic Planning of Calamba

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Strategic Planning of Calamba

Uploaded by

Copyright:

Available Formats

1

CALAMBA CACAO FARMERS’ ASSOCIATION – STRATEGIC PLAN 2018-2020

SAINT JOSEPH INSTITUTE OF TECHNOLOGY

CORPORATE STRATEGIC PLANNING

CALAMBA CACAO FARMERS’ ASSOCIATION

LEVITA BLORECIA-GRANA, DM, MEng, CE, EnP-

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

The Calamba Cacao Farmers’ Association is formed by and among farmers in

Brgy. Calamba, Cabadbaran City. The members of association dream of attaining

time, volume, and the frequency of putting fertilizers and insecticides/herbicides

who are all set in farming cacao in Calamba, Cabadbaran City.

which are the substantive part of this Organizational Strategic Plan.

acquisition of facilities am yield, acquisition of financial and technical assistance,

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

TABLE OF CONTENTS iii

LISTS OF TABLES AND FIGURES iv

Profile of Barangay Calamba, Cabadbaran City 2

Vision, Mission and Core Values 7

Goal and Strategies 8

4 MONITORING AND EVALUATION

Balanced Score Card 11

Certification from DOLE 25

Constitution and By-laws 26

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

LIST OF TABLES AND FIGURES

1 Figure 1 – Map of Cabadbaran City 4

2 Table 1 – List of Officers and Members 5

Table 3 – Three-Year Strategic Plan 2018-2019 9

Table 3 – Annual Implementation Plan Year 1 10

Table 4 – Balanced Score Card 11

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

Productivity is never an accident. It is always the result of a commitment to

Farmers’ Association is formed by and among farmers in Brgy. Calamba, Cabadbaran

time, volume, and the frequency of putting fertilizers and insecticides/herbicides

who are all set in farming cacao in Calamba, Cabadbaran City.

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

Profile of Barangay Calamba

Calamba is one of the thirty-one (31) barangays of Cabadbaran City, Province of

productive barangays of the premier city of Agusan del Norte.

Barangay Calamba produces several agricultural crops such as rice, corn,

from residents to plant cacao.

In Barangay Calamba, the members of this association of farmers are fairly

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

enhanced. Income of farmers could still be augmented.

Inter-cropping can be practiced to fully maximize agricultural space. Present

to African cacao growers.

production and marketing.

Organizationally, when the association is transformed into a cooperative, the

members also lack competence in financial management, administration, and sufficient

capitalization for administrative logistics and facilities.

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

Map of Cabadbaran City Showing the Location of Brgy. Calamba

Figure 1. Barangay Calamba, Cabadbaran City, indicated by number 28 in the map.

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

and other farm input is also a challenge.

As of the present, there is still no Memorandum of Agreements/Understanding

of the Philippines, Cooperative Development Authority and similar associations for

respective areas; to wit:

POSITION NAME Has. to be Planted

DIAMANTE, FELISILDA,MARTIZANO,MILLAN, BALTAZAR | DPM 213

In preparation for the design of the organizational development intervention for

in the agricultural area identified by the members.

The transect walk or point transect method is a technique based on point

planting is ascertained. https://globalrangelands.org/inventorymonitoring/pointtransect